Category: SEO

Search engine optimization (SEO) is valuable for the survival of any business. Every website owner should recognize what SEO is, how it works and the business opportunities it can offer for all businesses and organizations. Read on to learn why your business should adopt an SEO strategy in 2020.

Source: Search Engine Land

What Can SEO Do for Your Business in 2020?

It Will Draw Quality Traffic

Quality traffic is different than the usual traffic spoken of. Quality traffic refers to individuals who are actually looking for the products and content your website contains, meaning these visitors are more likely to spend time on your webpage and shop by sharing and engaging with it.
This automatically results in higher conversion rates when these visitors return to your website versus visitors who bounce off your website because it is irrelevant to them.

It Helps to Bring Higher Closing Rates

The number of sales you’ve made depends on how much attention your website or brand is getting. According to recent research, it was evident that implementing SEO strategies helps to average a 14.6% in close rates.

With SEO, your website is directed to users who are actively seeking information and products of that sort, which means they are more likely to purchase your services or products, adding to your closure rates.

It Promotes Better Cost Management

Thanks to SEO, businesses can decrease their advertising budget. When your website ranks well, it’s bound to show up with a higher ranking on search engines, lowering the need for eye catching adverts. If your website is already hitting the ranks, there’s no need to invest in unnecessary advertising.

In addition, SEO strategies are far cheaper than advertisements, and managing social media, writing blogs and producing content with smart SEO strategies are low budget activities.

It Helps To Create Brand Awareness

Brand awareness is extremely important for businesses— it refers to how familiar your company is amongst consumers for the products and services you are provided. How does SEO help with that?

SEO strategies ensure that your products and services are easily found on search engine results. By maintaining a certain ranking and authority, your website will continue to show up in large searches, improving your brand’s awareness.

It Ensures That Your Webpage Is Optimized For Mobile Viewing

SEO strategies are all about giving your website the leverage it needs to expand. Most users now view websites through their smartphones and tablets as opposed to computer screens, and because SEO is a long term marketing strategy, it helps to incorporate mobile friendliness.
In other words, SEO strategies help you to customize your website for the most views – meaning, it provides you with useful insights on how to modify your website for viewing across different screens and keeps your website up to date.

It Helps to Build Brand Trust and Credibility

Because SEO is a metric from Google’s playbook, it helps to use SEO strategies when designing your website in order to rank well on search engines. By ranking well on popular search engines like Google, Yahoo, etc., you’re able to build trust and credibility.

In fact, research shows that 37% of the clicks made on search engines are on the first organic listing – so if your webpage has trust and credibility, it will organically appear in the top tier.

It Empowers Customers Which Builds Better Rapport between Brands and Consumers

Customers are always using search engines to find information relevant to their needs, and recent trends dictate that consumers like feeling empowered. Using SEO tactics does just that – it provides your potential consumers with the information they need.
A higher SEO ranked website will fare better with consumers when it comes to educating them. As a result, this builds rapport, trust and of course, results in higher conversion rates.

It Gives Your Business an Edge Over Competitors

Effective SEO strategies have shown to benefit small businesses by giving them an edge over their larger competitors. How is that possible?

SEO strategies allow businesses to grow using various techniques from the digital world – it’s a step above traditional marketing. By integrating all of these together, your website has a better chance of being selected and ranking better than your competitors’. In other words, businesses still need SEO to mark their niche and establish their relevance. If you’re looking to top the market in 2020, it’s time to invest in a bullet proof SEO strategy to improve brand image, ranking and of course, revenue margin!

DigitalParc delivers results-driven search engine optimization (SEO) services. Contact us to learn how we can guide you through digital landscape and ensure your business has a presence online.

The most recent Google Core update took five days to fully roll out, due to the sheer amount of servers and data centers that needed to receive the update, all of which Google has scattered around the globe.

This might appear to be an extended timeframe for an algorithm update. However, five days isn’t all that long of a wait. After all, some earlier Google Core updates have taken weeks, if not even longer, to be completed in the past.  

So like any update, some websites are reporting positive and negative impacts. Large publication outlets have said that this update has badly hit them, however, since this update is still relatively recent, it can take time to see the entire scope of its impact, as these reports are just a mere sliver of insight.

At this time, Google has not yet shared data on the depth of this update’s impact, which is similar to how they treat Penguin updates. However, Google is claiming that the data from this core update will be “noticeable.”

The June 2019 Core update also overlapped with Google’s Diversity update, which is an attempt to limit the number of listings from the same domain on a single search page, as many have argued how unfair it is that a single high ranking domain can capitalize on so many search listings.

The Google Diversity update started and completed briefly during the Core update (June 4th through June 6th). Google tends to unveil few significant updates throughout the year, so knowing the beginning and end of one is essential for understanding the changes in analytics, especially when there is a considerable increase or decrease in traffic.

This is impactful, as it can help us determine whether or not a website was affected negatively or positively by an algorithm update. However, what’s interesting about the two new recent updates, is that we can’t quite yet tell which has had a more significant impact: the Core or the Diversity update. It’s hard to say whether one update will be more significant over the other for SEO, but knowing the timestamps of each update can help us interpret the analytics behind the change in traffic.

For a new business, search engine optimization (SEO) is an absolute must. It can help you attract traffic to your website via improved search engine visibility. In addition, it can help improve your marketing campaigns build your brand.

SEO is an important piece of any online marketing strategy. For small businesses that do not possess the resources of their larger competitors, the reality is they may struggle keeping up if they do not devote enough towards their SEO campaign. There are many tools available online that can help with this. Here is a list of SEO tools that are worth your attention.

Raven Tools

Raven Tools was created by SEO experts to help other SEO experts, so you can be sure that it will give you all the information you need. It collects data from many sources, such as Google Analytics, Adwords, and other tools we will mention further down on our list. Then it gives a report on your overall SEO performance. This includes content management, backlink reporting and social media monitoring. This tool will provide a report on your competition, just by entering in the URL of their website. You can use this information to track where you are strong, and where you could use some improvement.

SEMrush

SEMrush will help you keep track of your competitors, and see where you rank among them. It collects information from multiple sources, not the least of which are Google and Bing, and provides a report on where your competitors rank. It will allow you to see how effective certain keywords are for any website. The database is constantly being updated, so you can track all of this information in real time, allowing your SEO strategy to adapt with new information. It can track the performance of any ads you’ve paid for, so you know what’s working and what isn’t at all times.

WordTracker

Keywords, and using the right ones, is incredibly important to your SEO strategy. WordTracker tracks over 160 million of them, along with another 95 million from SEMrush. You can enter a seed word, such as the product you sell, and WordTracker will then give you up to 1000 potential keywords for you to use. Along with this, it will tell you how many others are using each keyword, and what the value has been for it so far. Along with those suggestions, it can suggest other keywords from similar topics that might be useful. WordTracker will provide you with options for finding backlinks, and ranks those options based on several factors to give you the strongest links possible. One of the neatest features is that it will search the web for everywhere that is linking to you, and will delete links that aren’t helping your SEO. Bad links can affect your ranking, and they can be nearly impossible to sift through, so WordTracker can save you a ton of time.

SEO PowerSuite

SEO PowerSuite contains four tools that you can buy as a package or a la carte. Rank Tracker will analyze all of your keywords and tell you where your website ranks for each of them. It’s automatic, so once you’ve entered your keywords, you can let it do its job. It will give you suggestions of the most effective keywords to optimize for, so you can be efficient with your efforts. Website Auditor does just what its name implies. It audits your website for errors and issues and gives you a report giving you suggestions for how to fix them. LinkAssistant scours the web to find you partners to create the strongest backlinks possible. Finally, SEO Spyglass will allow you to “spy” on the competition by analyzing their backlinks and how they are performing. You can’t put a price on knowing what the enemy is doing, and adjusting your strategy accordingly.

Investing in software when you have a small business, especially if you have a limited budget, can be a hard decision. Using these tools to help you get the most bang for your buck.

Google’s SEO Tools

Google is the grand-daddy of all search engines, so why not use the tools it provides to help you get the most out of your SEO efforts? For instance, Adwords can help you select the most effective keywords based on current searches. There is Google Analytics, which will tell you if those keywords are being successful at producing traffic for your site. Google Trends provides you with information on current search trends and history. Search Console generates reports and data that will help you see where your SEO efforts could use improving.

Übersuggest

Sometimes, the hardest part of the SEO process is finding the right keywords. Übersuggest, can give you thousands of potential keyword options. All you have to do is enter in a search term, and it will provide you with different keywords and phrases that might work for you. For instance, if you sell widgets, you can enter “widgets” into the Übersuggest, and it will provide suggestions such as “widgets art”, or “widgets and doohickeys” or any other combination that might be relevant.

Quick Sprout

Not everyone can hire SEO consultants. Quick Sprout is designed to be that consultant for your small business. All you have to do is input your URL, and the program will analyze your site and provide suggestions for improving your SEO. There are many factors that it will consider, and it will provide advice on any or all of them. It will give you an SEO score, so you’ll have a baseline to work from going forward.

RankSense

SEO can be a lot of work, and a lot of monitoring and keeping on top of things. RankSense aims to help ease those burdens. It monitors your site 24/7,will catch issues right away, and will provide recommendations immediately to help improve your SEO. It can optimize all of your pages, which means it will save you massive amounts of time if you are currently manually optimizing every page of your website.

Scoop.it

Content marketing can be a big part of not just SEO, but of your business’s branding strategy. Scoop.it will help curate effective SEO content for you to post on your site, social media accounts, or blogs. This is perfect for those small businesses that do not have the manpower to be able to produce enough of their own content.

Moz Pro

When it comes to SEO, everything about your online presence is covered. That includes your social media, your website, and everything else. Moz Pro allows you to monitor everything by logging into a single service. It will track everything about you online, including links to your page, social media campaigns, brand awareness, SEO, and content marketing. It can provide data to show how you are comparing to the competition. It can save you a lot of time and energy from having to log in and use several different accounts.

Screaming Frog SEO Spider Tool

This tool can audit all of your webpages to check for any errors or problems that can be fixed. Correcting errors can be a tremendous boost to your SEO. Things that might hurt your SEO that may be difficult to detect include server errors, blocked URLs, content that’s duplicated, and broken links. Screaming Frog’s SEO Spider Tool will recommend any changes to page titles and descriptions if they are not a good length. It will integrate with Google Analytics and produce reports on errors so you have a quick reference guide to what you need to work on.

If you are not familiar with it, SEO can be an intimidating concept. There is so much to consider, and so much to track and monitor. Luckily, there are tools available to help you get the most out of your SEO efforts. Use the ones that are right for you, and reap the benefits.

As a website design professional, search engine optimization (SEO) is an element that you regularly have in running through your mind as you construct websites, publish content and develop brands for yourself or your clients. There is no shortage of analytical tools in existence that accumulate data and analyze metrics for your website. Keeping track of so much information from numerous sources can be overwhelming to say the least.

If you manage multiple websites or you simply wish to check your own site’s metrics, SEOquake has built an extension to assist you. Compatible with Firefox, Google Chrome and Opera, the extension will give you a detailed look at a sites’ latest analytics from several of the industry’s most recognized ranking and metric resources. You can view information sourced from SEMrush, Bing, Alexa rank, and Google. You can acquire information relating to your social media presence as well.

SEOquake can generate a detailed website SEO audit, giving you the information needed to diagnose problems that will threaten your search engine presence. A comparison tool is also available. This will give you a very useful side-by-side snapshot of how well your site is optimized vs. its competition. This information can then be exported via a .csv file.

Moz just announced a new partnership with Yelp. Several new features have come from the deal, but the main one is that Moz Local is now utilizing Yelp Listing Management for data and content. Basically, businesses can claim and manage Yelp listings entirely from within Moz Local, which also provides verification. No more call-back phone calls for verification with Yelp! The new partnership makes all of that obsolete. So what other benefits have come with the new deal, and how can you benefit? (more…)