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Category: Online Conversion

  • 9 Web Design Elements That Improve Conversion On Your Site

    As we have discussed before, proper website design is critical to your business and brand. You only have about eight seconds to entice a visitor to stay on your page. The importance of good web design cannot be understated in our technology-driven economy. Often clients will assume that if they have a beautifully designed site, the work is done. But that’s never the case. Remember to include these 9 web design elements that improve conversion on your site to focus on your target audience and improve your SERP listing.

    9 Web Design Elements That Improve Conversion On Your Site

    There are many elements to consider when you’re considering the design of your new website, and any good web design firm will staff a host of media professionals, from graphic designers to copywriters and engineers in order to deliver the most compelling and rewarding websites to their clients.

    Today we’re focusing on the importance of the functional requirements that should be considered when designing a website. Consider it the technological way of assuring that beauty isn’t only skin deep on your website.

    Functional requirements require that you think about how you want your website to work and the core processes that you expect your website to be able to achieve in order to deliver.

    Think of the functional requirements of your website in the most basic of concepts, barring from your mind how you want the website to look. Consider the functional assessment of your website as the ultimate customer experience: What must your website do to attract and retain customers?

    Simple examples of functional requirements include:

    1. The website needs to be able to process customer orders.
    2. The website needs to be able to complete sales transactions.
    3. The website needs to retain customer purchase information.
    4. The website needs to have a sign-up function.
    5. The website needs to host video.
    6. The website needs to have a calendar.
    7. The website needs to have a blog.
    8. The website needs to have a contact form.
    9. The website needs to have social media links.

    Many websites fail due to the fact that the sites were designed considering only the visual elements of the website, with no regard to how the website would actually function behind the scenes. This often leads to a navigational nightmare for potential customers, who will think nothing of leaving your website to find one that operates in a more streamlined manner.

    In addition to forcing you to think about the customer experience, functional design planning will reduce website design and delivery delays and costs. If you solely focus on how you want your website to work, without assessing the functional requirements or reality of your site, this leads to major budgetary issues and time delays.

    While a graphic designer can create wonderful logos and images for your website, it’s important that website developers be a part of the initial process to assure that what you’re envisioning is technically possible and makes navigational sense.

    The last thing that you want to happen is to have a website designed that looks good, but that doesn’t make it simple to convert visitors to buying customers. It should be simple for someone visiting your site to sign up for a newsletter or purchase your product.

    The ‘pretty on the outside’ concept won’t get you good results in the long-term when it comes to e-commerce. A good web design agency can assist you with all of the important and unseen components that are critical to having a successful and profitable website. Contact the professionals at Digital Parc for a consultation, and remember these 9 web design elements that improve conversion on your site.

  • Use KPIs To Evaluate Your Business Accomplishments

    A key performance indicator (KPI) is the backbone of any business goal or initiative. KPIs are used to monitor the most important areas of a business and are the basis for deciding whether an initiative is succeeding or failing. It’s important for the leaders of a business to understand what their KPIs are and why they are important to achieving the goal at hand.
     
    Deciding which KPIs to track can be deceiving. The most commonly referred to KPIs for many business owners are revenue or sales. However, revenue and sales are simply metrics and each is not necessarily a KPI. They become KPIs when they are put into the context of a business goal.
     
    Instead of just increasing overall revenue, why not set a goal to increase average revenue per order? By selecting a specific KPI, the business owner has a true percentage to work with. He or she can monitor this over time, chart the progress and make adjustments. Identify a goal that can be measured by a metric and figure out how to transform it into a KPI.
     
    Ratios and percentage tend to make great KPIs. It does not do any good to double your sales volume if the average order price is discounted at 50 percent.
     
    KPIs can include any number of elements and they will vary depending on the goals of the organization. Some common KPIs might include:
     

    •Net Profit
    • Customer Engagement
    • Customer Complaints
    • Market Share
    • Carbon Footprint
    • Employee Satisfaction
    • Return On Investment (Roi)
    • Share Of Voice
    • Newsletter Engagement

     
    One you have identified a business goal or initiative, defining the proper KPIs becomes much easier. If one of my business goals is to increase sales through our newsletter, I would look at KPIs such as the percentage of website visitors that sign up for the newsletter. I would also look at the percentage of people opening the newsletter and the percentage of people who click my website link. Once I have identified which areas provide the most important information for reaching my business goal, I will figure out what adjustments need to be made.
     
    To increase the conversion rate of email sign ups, I might use a special promotion or make the call-to-action button more prominent on the website. To increase the email open rate, I can experiment with different headlines. Again, once the KPIs are identified, the path to success will become much clearer and the goal much more attainable.

  • What Makes a Fabulous Salon and Beauty Website?

    We live in a day and age where people perform research before ever setting foot in a brick and mortar store. Through their phone, tablet, or desktop computer, customers are looking to your website for answers, coupons, and services. So the question beauty salon owners need to be asking is: does your salon’s website have the key components to drive customers from the website into your store?

    What are the Three Key Components to Successful Salon & Beauty Website Designs?

    DESIGN

    The first component is website design. A salon website should have just as much personality as those who use it. It needs to be as unique and one of a kind as the patrons who frequent the salon. The website should be an ambassador for your beauty salon. Can customers make appointments, see your services, find your locations, see special promotions, or see featured styles? How are these elements laid out on each page? Is the website serving both your customers and your salon? These are all questions you should be asking yourself as you contemplate a new website design for your store.

    SEO or Search Engine Optimization For Your Beauty Salon:

    DRIVE

    Once you get your design in place the next step is making sure people can find your new site. This can be done using SEARCH ENGINE OPTIMIZATION (SEO). SEO is the art of figuring out which keywords salon customers most frequently use and making sure your website ranks high for them. This seems to be the portion that most “do it yourself” website builders tend to miss. Many websites are built by companies that let the user choose a template and then plug in their own pictures and content. Problem is, nobody can find the website because the people designing their own sites are not web developers.

    Search engines analyze critical data on your website such as your geographical location, meta tag data, website crawl speed, inbound links and your use of keywords. If your salon website is properly optimized, you will experience an increased flow of qualified visitors. Just like becoming a skilled stylist, SEO is a skill learned through experience. It takes time, practice and discipline.

    In The Example Below, There are Three Different Search Queries That a User May Use:

    – “Cheapest hair salon”
    – “Best beauty and hair salon”
    – “Local hair salon”

    Which one would you like your salon’s website to show up for? The answer is: whichever one fits your business best, but you wont show up for any unless you take the necessary steps to build your salon and beauty website the right way using SEO best practices.

    Is Your Salon or Beauty Website Turning Visitors into Customers?

    CONVERT

    Another overlooked component of many websites is CONVERSION. The ultimate goal of any website should be to drive more business. What do people do when they show up to your salon’s website? They most likely are doing whatever your website is telling them to do. Is there a strong call-to-action button prompting them to make an appointment or give you a call? Is there a printable coupon they can bring in? Is the information on each page designed to achieve a specific goal? If not, it certainly should be and you certainly don’t want to use all those tactics on one page because it can be very confusing for the visitor.

    Many salon owners throw up a bunch of information about products and new styles but is this achieving the main goal of your business? Does it get people to shop with you and come into your store? These are all questions you should be asking yourself when you think about the conversion component of your beauty Salon’s website.

    Design a Website, Drive Traffic and Convert Traffic into Customers.

    Your beauty salon website should act as an additional employee for your business. It should provide customers with information and direction. It should make life easier for not only your customers but your business as well. It should be designed well, rank high for the right keywords to drive traffic, and than display the information correctly in order to convert the visitors into customers. If your current website isn’t doing these things it may be time to upgrade. There is a science to building an effective website. Do your homework and give serious consideration into evaluating how effective your website currently is.

    DigitalParc creates custom fashion and beauty web designs that capture the essence of a business’s brand to help distinguish it from the competition and leave a lasting impression with customers.

  • Why A/B Testing is a Valuable Marketing Tool

    When it comes to marketing your product or service, there is much to be said of A/B testing. This is the process of testing two versions of a product or service to see which is more popular among the masses. It is valuable in helping anyone with either a new business or product determine how well it will do. It is also helpful if you have two different website styles that you want to check out against what the crowd likes. This can give you the edge on the competition and allow you to use the one that best fits the market needs.

    What Can A/B Testing Be Used For?

    A/B testing can be used in all market types and is an excellent measuring tool with regard to what your niche market needs or wants the most. Marketing practitioners can perform these tests on a random group to see which product or marketing platform is the most affective for your niche clients. With professional help you can get the most for your money in your ultimate marketing plan and use what is proving to be the best laid plan for your situation.

    A/B split testing is largely used to enhance pay per click (PPC) campaigns, especially in when it comes to testing which alteration to your on-page elements – such as your headings and product images – yield the highest conversion rate and-or sales. In addition, brands that utilize email marketing often apply A/B testing to improve their click-through rates.

    Online marketing may have changed the way that you run your business, but A/B testing is still an important part of running an online marketing campaign. It allows you to truly get an idea of what your potential customers are looking for so that you can allocate your funds to those specific areas. In marketing, wasted time results in wasted money and getting such results will help you save on both. Whether you have a new online product that you want to market or you want to see what marketing platform your customers like the best, A/B testing can help supply you with the answers in an organized manner when you have professionals by your side.

    Learn More:

    If are interested in implementing an A/B testing campaign or would simply like to learn more about it, please contact the digital marketing professionals at DigitalParc. To begin, please fill out our simple contact form or call our staff at 612-845-5590.

  • 4 Fundamentals of a Successful Inbound Marketing Strategy

    Inbound marketing is perhaps the top way to promote business today. It is important to keep from wasting your time on poor marketing techniques. There are some ways to be effective in your inbound marketing efforts. Here are four inbound marketing tips to help you stay on track.

    Remember that your product is key. While you may want to market your product to death, you can only be successful if the product you are marketing is good quality. Choose products that are worth the time and effort to market and you will find half the battle won. Make sure the products are something that is going to be well received and that there is a need for.

    Understand SEO core factors. It is vital that you fully understand what makes SEO work. The relevance of the SEO and the authority of it are vital to success. Be sure that your SEO is relevant to the product that you have and the individuals looking for it. Additionally, be sure that you have the authority to back up what you are claiming about the product.

    Design for the customer. While you want to showcase the product in your website, remember that you also want to design the site for the visitor or customer. It is vital that you captivate the audience you have quickly once the hit your page. The attention span of the Internet surfer is very short and if you don’t captivate them right away, you will lose them for good. Keeping them on the page for as long as possible is the key to turning them into customers.

    Give it away. No, do not ‘give away’ your product. Give away knowledge when you attract visitors to your site. The more information that you can provide them, the more likely they will give you the authority you need and they will invest in what you have to offer. Take the time to provide them with quality information they can bank on and they will trust you enough to buy what you are selling.

    If you are interested in discussing the implementation of an inbound marketing strategy, do not hesitate to contact DigitalParc. We pride ourselves on helping our clients enhance their online marketing presence, drive visitors to their websites and improve their conversion rates.

    Contact us by filling out our brief contact form or by calling us at 612-845-5590.

  • 5 Ways to Write Website Copy That Converts

    Congratulations! You have created the business of your dreams. You have a killer product and-or service. All you have to do now is build a website and the people will be ready to pour their hard-earned cash into funding your enterprise. Correct?

    Hold on! The public is a bit more complicated than that. Potential clients click on websites for a reason, they use social media for a purpose and they are raring to stay plugged in to the digital world as long as their needs are met and they are kept engaged. The bottom line is that you must feed your visitors and consistently consider their consumer mindset. When you do this, you will get multiple visits, returning customers and referrals. You will also convert sales.

    Here is part of the key, as brought forth in the book, “Jab, Jab, Jab, Right Hook.” The book’s author and storytelling entrepreneur, Gary Vaynerchuk, indicates that every social media site and every digital application has a special mode of operation and targeted audience/use.

    On a company website, for example, you should not be making a call to action nor trying to sell with every post or article. You should engage the viewers with rich language that is easy to understand. The premise of Vaynerchuk’s strategy is that you should give way more useful information without a pitch than you do useful information with a pitch. In other words, think of your “non-pitch” information as jabs and your pitch as the right hook.

    You must make that right hook count if you plan to convert casual visitors to customers. They will not do that until they are “romanced” first. Below are a few tips for attracting them:

    • Approach copy content based upon what you can do for them.

    • Use headings and subheadings to break up the copy.

    • Use some white space and great fonts in order to give their eyes a rest and make your content easy to read.

    • Utilize higher resolution images to complement your posts and articles. Your images should rouse emotion from the user.

    • Feature video on occasion. Studies show that users remain on sites the feature video content longer than they do on sites without video content. The quality of your video is important. I would recommend keeping your video under five minutes in length.

    • Consider using infographics. They are pleasing to the eye and are great for simplifying the themes of your copy.

    When it comes to the content itself, here is what you should include:

    Use “personal” words such as “you”, “your family”, and “your job.” When sharing information about your company, try to tell a story. As Vaynerchuk points out, people love stories. Once again, words like “I”, “we” and “us” provide a major personal touch. On your “About Us” page, use personal terms and action words.

    Do not skimp on good descriptions. Descriptive words such as “strapping” paint effective pictures that people can visualize. For example, “When I was a strapping young lad running a sturdy and colorful lemonade stand in front of our modest home, I knew I wanted to run a significant business one day.”

    Use metaphors effectively and sparingly. If you are writing about friendships, you could write something such as:“Friendships are like bank accounts. You get deposits and withdrawals. Value goes in and some is taken out. You never want the withdrawals to outweigh the deposits.” On Paste Magazine, metaphors were likened to Post-it notes, so when you use them, keep that in mind.

    You are implementing some image building and establishing your credibility. Because of this, you must do so in a professional manner. Do what you can to avoid typos, thick technical language – unless you cater to technical individuals – and maintain your relevancy.

    Do not overlook search engine optimization (SEO). Include keywords that people use via search engines. Keywords should be merged and not stuffed. If you are a limousine service in Frankfort, Kentucky, you might wish to write something such as: “Our Frankfort bluegrass limousine customers love to take tours to see points of interest in our city.” You could break sentences like this up into two sentences.

    Remember that the most popular social media channels have a specialty. Mothers, for example, often use Pinterest. One study indicated that 68 percent of the visitors to Pinterest are female. If you think of Pinterest as a “fantasyland for all kinds of people” and keep in mind that women are the bulk of those people, you have the opportunity to gain more audience engagement by writing accordingly.

    When it comes to landing pages, balance “call-to-action” content with content that is engaging and informative. On you landing page(s), try to keep your copy brief so that people can quickly scan and understand the purpose of your brand. Use short but powerful words.

    When writing calls to action, make use of the following words:

    • Save now

    • Discounted

    • Deep discounts

    • Save

    • Limited time offer

    In the end, one of the major keys to improving your online sales conversion is to make sure that you have written with your target audience in mind. Remember that your landing pages should funnel your customers deeper into the website. In the end, your persuasive copy will enhance the visibility of your brand, leading to increased sales and conversions.

  • The Ultimate 2015 Internet Marketing Checklist

    Looking to drive more leads in 2015? We have put together a
    simple and effective guide to help strengthen your online
    presence and grow your business.


    At DigitalParc, our credo is Design. Drive. Convert. Above all else, these three elements need to be in place.


    1. Design a Better Website.

    A strong website is the first step to achieving success online. Consumers want information instantly in today’s fast paced, Internet-based world. In a matter of seconds, visitors will judge your business by the look and functionality of your website. Does your website accurately represent your business? We can help you build a website design that attracts new customers and perfectly expresses your brand.


    2. Drive More Traffic

    What is the benefit of having a strong website if people can’t find it? Search engine optimization (SEO) helps businesses become listed on a search engine’s un-paid or “organic” search results. The higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive. DigitalParc can help your business climb the search rankings and bring new traffic to your website.


    3. Convert More Leads

    Conversion rate optimization is the strategy of creating an experience for consumers on a website in order to increase the amount of visitors that convert to customers. When a potential customer lands on your website, are they contacting you? DigitalParc can help you increase the odds that your website’s visitors convert into paying customers.


    After you have the fundamentals in place, now consider these Internet marketing techniques to help drive even more traffic to your website and create lasting relationships with your customers:


    4. Inbound Marketing

    Inbound marketing focuses on creating quality content that pulls people toward your business. By creating content that is aligned with customer’s interests, you naturally attract qualified traffic to your website that you can convert to customers. Not only does inbound marketing bring new visitors to your website, but it can also help turn those visitors into leads, and eventually into customers.


    5. Email Marketing

    Email marketing is a very effective, low cost marketing tool. It gives businesses the ability to grow the value of their customer relationships, while also converting new prospects into customers. On top of that, it’s incredibly cost efficient and easy to manage.


    6. Pay-per-click

    Pay per click advertising is a great, fast way to get visitors to your website. Pay per click marketing, or PPC, is pretty simple to use. Businesses pay to have their listings show up on search engines like Google or Bing, and these listings appear in search results along with the organic, non-paid results. We can help create listings using the right key words to so that you can get increased, qualified traffic to your website.


    There you have it. Internet marketing gives businesses a great opportunity to connect with their customers, leave lasting impressions, drive traffic to their website, and increase sales. Contact DigitalParc today if your looking to grow your business in the new year.

  • What You Must Know About Website Design Professionals

    Why does website design give us a competitive advantage? There are numerous sites online that sell same products. However, some websites that have the same Google SERPs get more conversion than others. One of the primary reasons why this happens is that their website is user-friendly and well designed. Online businesses are “shops” that are open 24/7 so people visiting these shops will usually will not stay there for more than a few minutes. That is all the time a website has to sell itself to the customer. That is why we need proper web design. An appealing web design does not just involve the simple correct placement of buttons and links. There is a complicated procedure that determines the way the webpage should look to the customer. It should be appealing enough to make users want to explore it, place an order and re-visit the same website when they are in need or desire that specific product or service.

    How are professional web designs different? Marketing is a major part of conducting an online business and every webpage of an online company must sell the picture of being a professional and qualified service. To do so, the look of the company’s website is important. A webpage should look interesting, inviting, informative, and instructive at the same time. Although that is a lot on a plate, professional web designers are good at linking all of these qualities together on a single webpage. They use innovative and creative ideas that focus on the product or service sold by the company. They tend to integrate marketing with technology to make any website alluring.

    Why is it Beneficial to Consult With a Website Design Professional?

    Professionals are just that! They are pros at creating fantastic web pages that tell the story you want to tell. They will listen to your ideas and concepts before drawing up a plan to design the web pages. They can revise the content on the website to make it easy to understand and intriguing enough so the user remains interested. They also ensure that keywords are placed strategically to help the website’s placement higher in rank of search engine results. They remain focused on the client’s way of promoting the website online. Professional web designers use the latest technology to make the website available both online and on mobile devices as well other Internet-enabled devices. They will work with their customer to make sure the web design is cost-effective and will provide simple instructions for site usability.

    Are there pitfalls to hiring a web design expert? Amateur webs designers do make good websites but do fall behind in some areas such as technology and cost. Amateur web designers most likely do not keep themselves updated on the latest trends and may use out dated technology to build the website. They might not take the task of making a profitable website as seriously as you and may take a complacent approach. The web design may be confusing and not attractive enough to hold on to customers. Old technology can make interfacing really hard for a customer. Sometimes they may load an irrelevant web design that does not convey the message that you want the customer to receive. Amateurs do not have the commitment that professionals have, making it harder for you to meet your deadline.

    How can you evaluate a web design? Web designs change constantly because newer versions of a user interface are being invented. One needs to keep up with the newest technology to become a pro in web design. A web design should accomplish many things to make a website popular. The web design should place the content advantageously. The user interface should be instructive and easy to use. The content should be kept to the point in a simple language expression. The color of the web pages should not be too bright or too dull. A clever combination of colors must be used to draw the customer’s attention to the positives of the product. Relevant pictures should be added at the right place to illustrate the point being made. The web design should be such that the latest in technology that is used making the website is at par with the competitors at all times. When a web design checks the boxes of all of the above then you have what you call the “money-making machine” in your hands.

    How should you choose a professional web designer? A professionally-designed website will look appealing, use the latest technology for interface, be user-friendly, have the latest news about the product or service, and have placement in the top ten results of any search engine list. Though it sounds exhausting, every professional web designer aims at this goal. Choose a professional web designer who is committed, well experienced and knows what he or she is doing. To consult and hire a web designer, always check out their previous work and see if these websites are faring well. The web design should be affordable as well. A professional web designer will give their honest opinion about your ideas for your website. This way you will avoid nasty surprises that can ruin your business.

    There are many benefits of hiring website design professionals to create your company site. So look for the experts that have worked with successful companies and still have the zeal to work one-on-one with you to create something exciting for your online business.

  • Internet Marketing Tips: Conversion Funnel Optimization

    The fundamental role of a website should be to act as a business’s ultimate salesperson. Too often companies focus solely on the visual appeal of their website, and while this is important, it is not what’s going generate consistent sales. Functionality is the most important factor to consider when creating a successful website. Sales funnel optimization is a strategy that can help turn your website in to a lead generation and conversion machine.

    What is a conversion funnel? A conversion funnel is essentially a way of visualizing and understanding the process of how potential customers become paying customers. In other words, it is the steps that your potential prospects take to become first-time customers. Paths can be long, short, direct, or complicated. Understanding the different steps of your funnel will allow you to take actions to improve its flow.

    Conversion Funnel Optimization

    Analyzing your conversion funnel is the best way to figure out where you are losing customers and how to fix those issues. While the conversion funnel looks different for each website, they all have three basic principals: awareness, consideration and conversion. Let’s discuss each.

    Awareness. Brand awareness is the largest component of your funnel. During this step, prospects discover your business and visit your website for the first time. Tools like social media, PR, Internet marketing and advertising are commonly used to increase brand awareness and attract new customers.

    Consideration. Once they’ve landed on your website, a customer will evaluate it to determine if you have the goods or services they want and if they are affordable. Two critical factors in this step are sparking consumer interest in your product or service and triggering their desire to take action.

    Creating interest is important because it encourages prospects to stay on your website and look around. Inviting headlines, copy and website design elements like graphics are great factors that help generate interest in your business. Once you’ve grabbed a prospect’s attention, you can use valuable content to create a desire for your services. People most often desire a solution to a problem. Make them desire that solution. A good copywriter can be worth his or her weight in gold when turning interest into desire.

    Conversion. The final and most important step in a funnel is the action step. This is the ultimate goal of your website or, in other words, the final action you want users to take. For most websites, this action is making a sale, but for others it may be signing up for a newsletter, downloading a file or taking other actions. The easiest way to get customers to take action is to make it simple and easy for them to do so. Make the process of taking action uncomplicated for consumers so they can quickly get the information they need. Do not make them navigate through hordes of pages to purchase your project. Use icons or buttons to make it clear what they should be doing.

    Tips for successful funnel optimization: Think of your funnel as a set of filters. At each step, some prospects will be filtered out, leaving only the ones who are qualified to make it to the next level. One way to increase the number of consumers that make it to the final step is to extend your reach and bring more prospects into the funnel. User experience is one of the most important things to consider when optimizing your funnel. Carefully crafting your user experience can ensure that the user stays on task and keeps moving through the funnel, having been given just enough information and options at each step. This can increase the number of qualified prospects that make it all the way through your funnel and increase your conversions.

  • 5 Internet Marketing Tips to Make Your Website Profitable

    Competition is at an all time high. Consumers may be spending more money, but they now have more options to choose from when looking for a product or service than ever before. Consumers are turning to the Internet as their number one source of commerce. More and more brick and mortar stores are becoming showrooms for consumers to research a product before they go and buy it online. Simply having a brick and mortar store in no longer enough to survive in the market place. Companies now need to invest in their online presence to be successful.

     

    Here are five Internet marketing strategies you can use to increase brand loyalty, generate leads, and make more money from your website:

     

    Understand Search Engine Optimization (SEO). SEO is critical for your business to stay competitive. In today’s Internet-centered world, consumers search on Google for almost everything before making a decision. SEO can help your business gain more customers and increase brand awareness. Business that fail to use SEO lose out on potential sales and new customers, allowing their competitors to take advantage of these opportunities and increase their market share. Its essential that your website ranks for relevant, high traffic keywords so that consumers who are searching for your products or services can find your business.

     

    Update Content Regularly. Updating the content on your website helps keep users interested in your business and what else it has to offer. Stores consistently update their displays, and a website shouldn’t be any different. Update the content on your website at least once a week, especially on your homepage. The homepage is the main point of entry for most of the traffic that comes to your website, so it should be continuously engaging users and showing them what your business has to offer. An engaging, updated homepage will also make consumers more likely to click through to your product pages and become customers.

     

    Have a User-Friendly Design. Having a user-friendly navigation structure will help users find what they are looking for, have a positive experience with your brand, and create more sales for your business. A website should be well organized so that users can find what they want in as few clicks as possible. Navigation should be structured in logical, simple way that makes sense to users. This structure should take place on all platforms that users may access your website, such as mobile or tablet. A responsive web design can provide users with a consistent, seamless experience with your website from any platform. User friendly, responsive web designs not only help your users, but will also help your SEO. Search engines prefer websites that they can navigate and index easily and quickly, and will rank your website higher in search engine results.

     

    Retarget Potential Customers. It is much more expensive to market to new consumers than it is to market ones that have already visited your website. Getting users to come back to your site is critical to generating more profits. You can market to these users is by using retargeting ads through a service like AdWords, or by using email. While it may seem outdated, email marketing is still a very effective way of bringing customers back to your website and creating long-term brand loyalty. Make sure you offer customers valuable content or offers through emails, and aren’t simply spamming them and being a nuisance. Offering exclusive online deals, discounts, or seasonal specials can help keep customers engaged with your brand and returning to your website.

     

    Create Useful Content. Creating high quality, valuable content is one of the most important factors to maintaining successful website. Valuable content will help your business stand out as an industry leader to both consumers and search engines. It will help increase your website’s stickiness, encouraging users to come back to your website, and increasing the chances of converting them to customers. Engaging content is also most likely to be shared, linked to, and written about, which can improve your SEO and brand awareness. Search engines also give high quality pages priority in search engine results. A blog can be a great way to provide valuable, fresh, and interesting content. Make sure to update your blog regularly and provide industry trends or other information that views will find insightful. Valuable content is a great way to attract new consumers, engage with current consumers, and increase sales.

     

    “Investing the time and money to develop a well designed website can take your business to a whole other level,” said financial advisor, Tom Dasher. “In addition, using the Internet marketing strategies discussed above, you can create a website that increases brand awareness, generates conversions, and increases sales to keep your business profitable and ahead of the competition.”