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Category: Online Conversion

  • Tips To Remain Effective With Email Marketing

    Tips To Remain Effective With Email Marketing

    While it may seem like a simple task on the surface, creating, planning and  executing  an effective email marketing campaign that will drive quality leads to your business takes a lot of diligence to do right. If email campaigns aren’t conducted correctly, they can often lead to existing and potential customers losing trust in your business or even result in flags for violations of spam laws. Whether it is as serious as breaking CAN-SPAM Act laws, pushing content that is irrelevant to the user or even not asking permission to send the emails, it’s important to be aware of the risks before you begin to make a campaign that is beneficial to your business.

    Here are some tips to get email marketing done right so you can attract new leads and gain opportunities for your business to grow.

    Use A Platform

    “I can gather a basic list of emails and send bulk emails with blind copy fields to do this on my own, right?” WRONG. Not only would that be extremely time consuming for anyone tasked with it, but your business also wouldn’t be getting to track and see the results of truly how effective a properly run email marketing campaign can be. Email Marketing Systems like MailChimp or ConstantContact are integral to the success you want to see.

    Not only do these platforms provide a user-friendly way to create a vibrant and enticing message, they allow you to store various recipient lists, track campaign data and performance metrics and arguably most importantly — screens for compliance.

    CAN-SPAM Compliance

    The CAN-SPAM Act is the standard in the United States for federal email compliance laws that fight unwanted spam. When it comes to analysis of email lists and recipients, the Act fights messages that are unprompted solicitations, and these services can help understand if your email list is legitimate or likely to return high bounce rates. Promo emails are required to have the following to remain compliant with the anti-spam laws:

    • Clear “From” and “To” Lines
    • Clear, Accurate Subject Line
    • Physical Business Address
    • Easy to find “Unsubscribe” option
    • Ensure recipients have “opted-in” to receive your promotional email

    Create Engaging, Enticing Emails

    This is the most basic key to marketing via email efficiently. Be creative, engaging and make sure your business’s offering is well represented and something that your recipients would enjoy seeing and clicking on to go further. Think of custom branding on your templates, videos, high-quality images etc. When it comes to content, easily digestible content with other methods of conveying your message are paramount.

    Work With A Digital Marketing Agency

    Adding this task with all of this attention to detail and creative demand could be impossible for your business to add to a team member that already has their plate full. That’s where DigitalParc comes in. As a premier Digital Marketing agency, we work with successful email marketing campaigns every day. We handle all of the work mentioned above to tailor your campaign to fit the right audience. We even work with companies that assist in new audience creation and current audience curation.

    If a new email marketing campaign is what your business needs, contact the email marketing experts at DigitalParc today.

  • Using Google Remarketing to Increase Profits

    Using Google Remarketing to Increase Profits

    It is an advertiser’s worst nightmare. A customer visits your website, browses products, reads online reviews, and they are mere seconds away from clicking the purchase button or giving you a call for a service consultation. Suddenly, the potential buyer leaves the page for some unknown reason. Maybe the got a phone call and had to leave the house in a hurry, or maybe they forgot to plug in the laptop to charge. Whatever the reason, your customer that has interacted with your marketing and your website is now floating in the wind from a buying perspective. There is a chance that they may come back to your site later, but once a customer’s eyes leave your page, your chance of getting a conversion falls substantially.

    Luckily, there is now a way to give your potential customers reminders of your product or service after they have left your site. This is accomplished through the use of Google remarketing tags. The process for creating the tags is simple. A small section of code will be placed on various pages of your website. Once a user visits this page, they can be added to the remarketing list for specific terms, and they are accessible to you outside of your website. There are three highly effective ways to utilize this marketing tactic and bring back the wayward sheep of your customer flock.

    Remarketing for Paid Advertising

    The first Google remarketing method is utilized through PPC advertising. You can create a customized campaign for those who are on your remarketing list. You have the option to choose which keywords you want your ad to display for. If you have an individual who visited your site and viewed the “Televisions” page, you can then make sure that your ads appear the next time they search Google for “TV or Television”. Also, you can customize your PPC advertising bid for those on your remarketing list, meaning that you can bid higher amounts for those valuable potential customers.

    Remarketing on Google’s Display Network

    If you want to make an impression outside of your website and the Google search section, you also have the option to remarket on the Google display network. Your ad will have the potential to show on specific Google partner websites when a remarketing customer reaches their page. If you have a remarketing set for any ski-related terms, you can make your ski ads appear on Aspen vacation websites and provide a complimentary item to what the partner website has to offer.

    Dynamic Remarketing

    If you want to create a highly personalized advertisement that will appeal to a very specific customer group, you can participate in dynamic remarketing. This process allows you to tailor a custom ad that can display specific products or prices, and certain calls to action for a potential customer that may have put an item in their cart or compared specific products. This approach can be very useful for bringing back a customer who was previously on the fence. However, this type of remarketing should be used sparingly and intelligently.

    Remarketing on Google can be a great tool in the utility belt of any savvy marketer. The key is to make sure that your message is consistent across all mediums, and you present your product in an inviting way without becoming overbearing. Good luck in your marketing efforts and thanks for reading!

    -By Evan Wright

  • 6 Internet Marketing Models

    6 Internet Marketing Models

    Internet marketing comprises different Internet models that you can use and convert them into a full-time occupation. Here are the six most important Internet marketing models that you must know about:

    Affiliate Marketing

    Affiliate marketing allows you to earn a commission through the promotion of products and services. That is, you get a share of each sale made through your links.

    Affiliate marketing works on the basis of revenue sharing. Businesses often have affiliate programs through which they supply financial incentives to Internet marketers for promoting their goods and services. So even if you have no products or services of your own, you need not worry. Just look out for an affiliate program that resonates with you and provides lucrative terms.

    To start affiliate marketing, you can start a review blog that provides details of the goods and services that you intend to promote. The idea is to educate people about these products so that they can make an informed purchase decision through your links.

    Ecommerce

    Ecommerce might sound quite advanced to the uninitiated but the truth is that it has much in common with conventional retail. That being said, there are important technological differences that pose their own unique set of costs and benefits.

    The most obvious advantage of ecommerce is that you do not need to be present at a physical store where you must welcome and serve customers. Customers can visit your online store from the comfort of their homes. This is what makes it so attractive for busy consumers. You can, thus, target a much wider geographical area by running your very own ecommerce platform.

    However, the ecommerce sphere is very competitive with big players like Amazon and Walmart. You will need a robust content strategy and ad campaign to start driving organic traffic to your ecommerce platform.

    To draw and engage customers, you should carry out comprehensive product reviews, provide full product details and use a secure payment mechanism.

    Local Business Consulting

    If you have SEO knowledge and can carry out keyword research to take small businesses to the top of Google search results, you can become an online business consultant. With solid and highly informative content, you can help local businesses to rank higher and get more clients.

    There is a strong demand for such consultants because many local business owners have neither the time nor knowledge to market their businesses online. Even if they are aware of Internet marketing principals, they cannot take time out from their core business activities to indulge in online marketing.

    This is where you come in. Not only do you have the skills, knowledge and expertise in online promotion, you are more than willing to put in the immense effort that will take your clients’ websites to the top of search results.

    As an online business consultant, you are offering a superlative value proposition since ranking at the top inevitably leads to more customers and revenue.

    Freelancing

    If you have a strong skillset like coding, writing or designing, you can sell your services on numerous gig platforms to earn money online. Many people turn to freelancing for earning extra money and even doing it full-time, especially if they need to work from home like mothers with young children for instance.

    If you are an experienced software developer, programmer or website developer, you can expect good pay. However, due to immense competition for designing and writing, you will have to make do with less pay for quite a while. You will need to work your way up and establish a stellar reputation before you can start earning lucrative amounts in these fields.

    Freelancing gives you plenty of freedom, but it is not going to be a cakewalk considering that many people are now already clamoring for online gigs due to COVID-19.

    With determination and a combination of smart and hard work, you will likely get there.

    Mobile Apps

    If you have coding skills, you can put them to good use by creating mobile apps. People are now increasingly using smartphones in lieu of laptops and PCs, thanks to their immense convenience and versatility. In fact, people now expect smartphones to do everything that computers can. This opens up endless possibilities for independent and small developers.

    You can design and sell mobile apps for both Android and Apple. Without a doubt, competition on these two fronts is intense and it might take you plenty of time and effort to make it to the top.

    Even if you cannot make it to the top, you need not worry. The apps that you develop can serve as a portfolio of what you can do. This will be very helpful for getting you a job if you cannot make enough through mobile apps.

    Besides Apple and Android stores, you can visit online gig platforms to create custom mobile apps for online employers willing to pay big.

    Information Products

    If you have good financial skills, investment skills, technical knowledge or any other expertise, why not create information products to capitalize on your knowledge?

    You can showcase your portfolio and promote your expertise to draw people to your information products that will include e-books and videos.

    You can design online courses based around health, personal development, Internet marketing and several other areas that have high demand and interest.

    There are so many Internet marketing models to choose from – including inbound marketing – that purvey endless possibilities, no matter what your skill set. All you need is determination, drive and a willingness to learn to make it work for you. You too can become a savvy Internet marketer by working smart and hard towards success.

  • Local SEO vs National SEO

    Local SEO vs National SEO

    The importance of Local SEO

    Depending on who you want to reach, there are different SEO strategies that you will want to use to get your website ranking. While the majority people are trying to promote their local businesses, there are times where you may want to use a national SEO strategy. A user could be searching “Philadelphia DVD” for the movie Philadelphia or a place to buy DVDs in Philadelphia.  Your target audience and SEO tactics will vary greatly depending on if you are using national or local SEO strategies.

    Sometimes the choice is simple. Local businesses looking to increase transactions with customers in a small radius of their location will demand local SEO. The fundamentals of local and national SEO are similar, but location tagging is a much bigger focus for a local SEO campaign. The focus of a local SEO strategy is to show up in searches by people in your area, increasing exposure for the business and eventually bringing in traffic to either the website or brick & mortar location. For local SEO there is a lot of focus on getting your business listed in as many places online as possible. Local businesses should also focus on using their city, zip code or any other indicators of their location in title tags and other keyword areas. Luckily for local businesses, it is usually a simpler task to rank locally than it is nationally.

    Why exactly is it harder to rank nationally?

    The answer is competition. You are trying to reach a larger audience with broader keywords. There is a lot of competition for these keywords, but the payoff can be huge. Ranking nationally for specific keywords can lead to greatly increased traffic to a website and profits for a business.

    If you are trying to sell books online, you have to compete with some companies who are already well established and already have aggressive SEO campaigns. With national SEO, it is important to have separate landing pages for different locations that would appear in searches in that area. Google Trends is a program that will allow you to see how key phrases that could be useful to your business are ranking. This program allows you to utilize its massive amount of regional and national data.

    There can be a fine line between local and national SEO strategies, so it makes sense to understand what you want to accomplish with your SEO campaign. Local SEO certainly will find a place in a national SEO campaign but the world of Search Engines is constantly changing. Everything is becoming more personalized and more localized. With these changes, it is vital to integrate local SEO strategies into your online marketing, no matter what size and market your company serves.

  • 5 Little Known Tools to Enhance Your SEO and Digital Marketing Approach

    Search engine optimization (SEO) is like an arm wrestling match. Even if you let up for a moment, your competition can quickly take the lead. Once your website loses its spot on the search engine results page (SERP), it can be a major challenge to get your placement back. This is especially true if you are in a highly competitive industry. If your competitors are savvy when it comes to digital marketing, they no doubt utilize Google’s suite of Internet marketing tools to monitor and boost their online reputation. With such fierce competition, how can you get ahead? You should be using tools that your competition likely does not know about. You may want to employ the five useful SEO and digital marketing tools below for a competitive advantage.
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  • The Top 3 Benefits of Implementing a Video Marketing Campaign

    The Top 3 Benefits of Implementing a Video Marketing Campaign

    There are endless benefits that can stem from an effective video marketing campaign. It’s no secret that video is dominating the Internet. Consider the following statistics.

    • 87 percent of online marketers use video content.
    • YouTube has more than a billion users.
    • 45 percent of users watch more than an hour of social media videos every week.
    • More than 500 million hours of video is watched on YouTube daily.

    Read on to learn three ways that video marketing can boost your online marketing efforts.

    Grow Your Business

    Video is the perfect tool to help you explain your products or services to potential customers. The majority of users are more likely to purchase a product online after viewing a demonstration video. Not only does this type of video help potential customers understand what it is you offer; it establishes a sense of reassurance that inspires them to make a purchase. Another way brands can improve their marketing results is by embedding videos within their website’s landing pages. Embedded videos can persuade users to stay on a web page for a longer period of time, causing them to take in more information and interact with the content.

    Better Communication With Your Audience

    Inflating your online “footprint” through video marketing will help you gain the trust of your potential clients. Video is an effective communication tool because it can inspire users to ask useful questions about your product or service, giving you an opportunity to foster a personal connection with your followers. This type of communication can help you secure customer dependability. You will have an easier time demonstrating your awareness of your audience.

    Improve Your Online Presence

    Video is responsible for more than 70 percent of Internet traffic. That is why that it’s crucial for your organization or business to have a strong online presence. If you’re looking to start achieving a stronger presence, publishing and/or sharing video content will help. It allows companies to reach a larger audience.

    Implementing a video marketing campaign can significantly enhance your brand’s success online. Increased exposure, trust and revenue are good examples of how video can help your overall marketing strategy. Now is a great time to begin integrating video into your digital campaign.

  • 4 Content Strategy Tips to Effectively Market Your Business

    4 Content Strategy Tips to Effectively Market Your Business

    A focused and unrelenting PPC and SEO effort accompanied by a responsively designed website and/or mobile app will do tremendous things to drive traffic and conversions for your business. However, if you really want to distinguish your site from the competition to drive even more conversions, you can do so through an effective content strategy. Here are some things your business can do to become a content powerhouse that can bring in business like never before.

    Spice it up

    There’s enough run-of-the-mill content out there. You have to make the most of your content to draw in customers. Two big components of your content web copy and social media. The two pivotal objectives of your content should be to inspire a buying decision while ensuring that the content gives the customer a clear understanding of your product and/or services. Take a look at your competition and see how they use their content to drive conversions and find a way to improve upon their tactics for your own content.

    Be Specific

    In order to drive conversions, you need a pinpoint strategy to land that target market with your content. Find a niche that works for your business in terms of product offerings and how you go about sharing them. Is there a particular platform (on social media for instance) that works well for your products or service offerings?

    Put the effort in

    It takes a long time to truly notice how an effective content strategy will change your business. When you commit to a new content strategy, you have to give it time to succeed. If you feel you’re not getting the conversions you’d expected, look within. Are you spending any money to promote your content to get it in front of the right people? Your content can be optimal, but it needs to be seen by the people who are the most inspired to make an informed decision.

    Use multiple channels

    In this day and age, there are a lot of ways to showcase the use of your product, or display the knowledge you have when offering a service. You can do things such as keep an update YouTube or Instagram feed to show the superiority of your product or show your knowledge while demonstrating the value of your product in a visually appealing way. Doing this will help you reach more customers and target these people based on their viewing/reading preferences. 

    When forming a content strategy, it’s important to know that it has to be all encompassing. Content goes far beyond simple web copy and a blog post here and there. Content is all about customer outreach, establishing the meaning behind your words, and making your visual content come alive. If your company needs a content overhaul, it’s time to get in touch with an experienced company that can come up with a strategy that makes sense for your business.

  • How ‘Sustainable Competitive Advantages’ Can Help Your Digital Marketing Campaigns

    How ‘Sustainable Competitive Advantages’ Can Help Your Digital Marketing Campaigns

    Many businesses shy away from investing in long-term marketing campaigns. It’s easy to understand why: they cost a lot and they take time to work. It maybe just that reason, however, that makes them a great investment for any business. SEO consultant Eric Enge explains in a recent article just how investing in long-term campaigns is an excellent strategy for gaining sustainable competitive advantages for your business.

    Sustainable Competitive Advantages in Digital Marketing

    What would your turnaround be if you focused your efforts on a strategy your competitors weren’t willing to invest in? A lot of companies all employ the same strategies when it comes to marketing. Therefore it can be difficult to gain a competitive edge over your competition. In addition to gaining a competitive edge, you must also maintain that edge, which is where we come to sustainable competitive advantages. The idea is to have an advantage over your competition that you can maintain without them catching up quickly. So how do you build sustainability?

    Become an Authority

    Try to create copy and content on your site that your competitors will want to reference, or link to. The more websites link to your own, the more visibility you achieve online. As you continue to gain visibility with referenced articles and links, your competitive edge will grow. If you stay on top of this, you can potentially expand your competitive gap from a matter of days or months to a matter of years instead.

    Superior Content

    You can gain superior content on your site by getting reviews from users on sites like Amazon, TripAdvisor, and other local and national directories. Investing in excellent content, however, has been a long standing component of SEO. Be careful, however, not to simply re-purpose your existing content. Look for original content like users providing feedback on how they use the product, or expert opinions from a relevant field. This will take a lot of time and effort, but it can be a great advantage if your competition doesn’t take the time to do the same.

    Social Media Presence

    Facebook is, at this point, pretty saturated with both local and nationwide businesses. Trying to develop dominance in your industry through Facebook is therefore very difficult. However, you can still take advantage of up-and-coming social platforms. Just like Instagram and Pinterest have gained major momentum in the last few years, new social media sites and apps are constantly in development. If you can get in with these sites early, you can gain a huge advantage over your competition.

    Build Your User Experience

    Many companies fail to invest enough effort in their user experience. Having a user-friendly site, however, can be a major factor in how gaining and keeping new users. Remember to optimize your site for simplicity, speed, and a positive mobile experience. Functional mobile sites are essential in today’s on-the-go world, so investing more time and energy into your mobile site is well worth the effort.

    Develop A Loyal Following with your Target Audience

    It’s extremely important that you build a lasting relationship with your target audience. Build a reputation for your company that resonates with your intended users. This will help you create what some might call your ‘brand’. Maintaining a positive relationship with your target audience with engaging and new content will help you maintain a strong following that will only continue to grow.

    ➤ Click here if you are in need of a Minneapolis SEO Consultant

  • 4 Proven Ways to Optimize Your Business Blog Posts

    There is no question that the Internet has changed the way that people shop and live. As more and more businesses begin to recognize the importance of well-designed websites, they are also becoming aware of how critical page and search rankings are to their site traffic. That said, there are a few proven ways to optimize your business blog posts to improve your SERP listing and attract new business. (more…)

  • How To Enhance The Checkout Process or Clients With Online Shopping Cart

    The holiday season is upon us, and online spending and shopping continues to grow in popularity each year. Is your website optimized for the most simple and quick shopping experience? Are you losing out on potential sales due to how your shopping cart function is designed? Well fear not! Today we’ll explore some tips on how to enhance the checkout process with online shopping cart for your customers.

    Consider your online sales process as the store that your customers are walking through. You want the store to be clearly labeled, so that customers can find products with ease. You want them to be able to fill up their carts without having to backtrack many times, and, most importantly, when it’s time to check-out, you want them to stay in line and pay for the products that they’ve added to their carts, not turn around and walk out of the store empty handed.

    The web design and function of the shopping cart on your website matters greatly and websites with the simplest and most streamlined checkout process boast the most loyal and return customers. Here are some tips on how to enhance the checkout process with online shopping cart to make your website more efficient and your customers’ experience even better.

    How To Enhance The Checkout Process With Online Shopping Cart

    Customers Don’t Like To Register To Buy

    Initially, nearly all online sales required a shopper to register in order to proceed with the checkout process. After extensive studies of what the top factors are for sites with high-volume sales, many businesses are rethinking this concept. Jared Spool points to some eye-opening data about the registration process and completed sales that should definitely give pause to any online retailer as they consider the checkout and shopping cart on their sites. The undeniable message in the post: Shoppers don’t like having to register to checkout, and if the process isn’t simple, they will leave and spend their money elsewhere.

    What’s In The Cart: Design “Musts”

    When your customers are getting ready to check out, they will need to review the items in their shopping cart. It’s critical that your website design incorporate the most user-friendly and informative methods possible, so that there isn’t confusion and the need to hit the “back” button as shoppers try to assure that they have what they need.

    Rather than having only items listed, make sure that you include images of the products, the link to the product and the product specifications for simple assurance and a speedier checkout. Remember, the quicker and more simple the checkout process, the more likely your window-shoppers will become paying customers.

    Modify Link

    Online shoppers can use their cart for both items they want to purchase, as well as items that they might want to compare before they checkout. People can also simply add incorrect items into their shopping cart, only to discover them as they go to checkout. No matter what, your website shopping cart and checkout experience should include a “Modify” button that makes the process of removing items from the cart simple.

    By providing a quick “remove” checkmark next to products in the shopping cart, you’re assuring that customers won’t try to go back on the order, which increases the chance of the sale not being completed. Simple modification of the shopping cart makes for a better customer buying experience.

    Delivery Times: Spread The Word

    Despite the many advantages of shopping online, one of the biggest drawbacks to it is that shoppers cannot get that instant gratification of a product in hand as soon as they have paid for it. Be sure to counteract this by clearly advising of shipping and arrival times with each product.

    Adding sales-friendly lingo to encourage your website visitors to hit the “buy” button also helps. If they are weighing heading out to find a product in a store versus purchasing online, a reminder that they could have the product in their hands within two days might be all the encouragement that they need to complete the order on your website.

    Thank You: Don’t Forget Post-Sales Customer Service

    As soon as a customer completes a sale on your website, they should receive an email confirmation of the purchase. In that message you should thank them for their order, as well as include a link to track the delivery process. By incorporating customer service and ease of delivery into your online sales process, you are increasing the chance of repeat business. We might live in a digital era, but customer service never goes out of style.