Demo WP

Author: pateldip9000@gmail.com

  • Google is Building a Nationwide Coronavirus Info Site

    Google is Building a Nationwide Coronavirus Info Site

    The US government is working closely with Google to develop a new website that informs people about Coronavirus, in addition to other measures such as screening locations. This project is entirely different than the one announced on Friday, which was being developed by Verily, a sister company to Google. While Verily’s website is designed to only serve two counties in the Bay Area and San Francisco, Google’s new website is planned to work nationwide.

    google

    The Google Hype Train Caused Confusion

    Tremendous confusion spread as President Trump announced with growing enthusiasm that Google was racing to build a site to help all Americans, declaring that over 1700 engineers were working on the website. But neither Google nor its sister company were prepared for the announcement. Verily’s solution was designed to work for only two counties at best, and that too in limited capacities.

    Other limitations of the new website include being only available in English and to people over 18 years old. Only a few hours after going live, Verily’s servers got overwhelmed with requests and was unable to process too many users at once.

    When it does seem to work, Verily’s survey starts by asking users about commonly reported COVID-19 symptoms such as severe cough, fever, shortness of breath, and others. When people answer ‘yes’ to their question, they are asked to receive medical attention instead of visiting testing centers – not exactly the kind of advice they were looking for.

    Verily’s answer is not a bug – although it may seem at first. That’s because users with severe symptoms are past the point of testing and need to seek urgent medical care. A spokesperson for Verily said that the new website is still learning more to identify COVID-19 risk screening and testing.

    Privacy and Data Concerns

    The new website has raised concerns about privacy and data use. Verily’s tool was made using their Project Baseline Platform, a product that lets patients participate in clinical studies. This requires users to login with their Google account, which means they either need to create a new one or use an existing one.

    In a lengthy written interview with the Guardian, Verily said that users of the COVID-19 tool will not be automatically signed up for the program. They will be given the option to participate in Project Baseline once they have their test results. If they decline the use of their data, it will not be used for research other than by the “California Public Health authorities for this public health emergency”.

    Moreover, Verily reassured that none of the data will be used for advertising purposes, and that no data will be stored without the user’s explicit permission. The information entered into Verily’s website may be shared with third parties. This includes Verily’s own staff as well as volunteers from Google who are collaborating on the new tool.

    These individuals will have access to data to quickly schedule tests and get quick results. Verily did not make it clear who the third party authorities are and how they plan on sharing the information.

    It remains to be seen how the now-rushed Verily website and similar projects will work to combat the spread of COVID-19.

  • 4 Technical SEO Practices to Turbocharge Your Online Marketing Efforts

    4 Technical SEO Practices to Turbocharge Your Online Marketing Efforts

    Technical search engine optimization (SEO) is now widely considered to be one of the most important steps in the entire SEO process. If there are issues with your technical SEO, odds are that your regular SEO efforts won’t be able to generate the desired results. This is why it is absolutely crucial to understand what technical SEO all is about and how to get it right.

    Let us check out the main aspects of technical SEO, and the standard best practices to follow in order to ensure optimal results for your search engine optimization campaign:

    technical seo
    Technical SEO essentially relates to all of your regular SEO activities except link building and content optimization. It means optimizing your websites for the search engine so that it is able to find your site.

    In short, Google has its own set of requirements and you will have to fulfill them, if you want to make it to the top ten of the search engine list.

    However, it is important to remember that these requirements are constantly changing. Google updates its algorithms on a regular basis, and they are becoming increasingly more complex. This is a continuous process and it is designed to ensure that the users are guided to the information they require as soon as possible.

    Technical SEO practices also have to be optimized along with the new set of guidelines, rules, and regulations. This is the only way to ensure that your SEO results bear fruit and you always end up in the coveted top ten searches of every popular search engine.

    In fact, it is called technical SEO precisely because it does not involve the actual content of the site. It also doesn’t have anything to do with the ongoing marketing and promotion activities of the website.

    On the contrary, the core purpose of technical SEO is to try to optimize the overall infrastructure of a website so that you can reap the full benefits of general SEO efforts. Let us take a quick look at some of the most important technical SEO best practices:

    Specify Your Domain

    Before you set up your e-commerce site or blog, it is imperative that you specify your preferred domain. This way, you will be able to instruct the search engines with regard to whichever variation of the preferred domain you want to use for the lifetime of your website.

    A website is accessible both with www and also without www in front of its domain name. For example, if your domain is teacup.com, it is possible to access it by typing both http://www.teacup.com and also http://teacup.com (that is, without the www).

    While a human user won’t have any issues with it, it is going to be confusing for search engines since they will consider both of them to be two entirely different websites.

    It will divide the SEO activities for your site because of duplicate content problems and indexing issues, thus leading to a loss of page rank.

    It is quite easy to solve this problem. All you have to do is to set your preferred domain and simply inform Google about your choice. This way, it will also always pick your site, when anyone wants information regarding your products and services.

    Here are some ways in which you can boost your technical SEO:

    Optimize Your Robots.txt Files

    Once you have set your preferred domain, it is time to check, see, and optimize your robots.txt file. This is a text file that may be found in the root directory of your site. The main purpose of this file is to give instructions to the search engines as to which pages of the site they may add to their index.

    Optimize the URL Structure

    This is the next item on your technical SEO list. You will have to revise the uniform resource locator (URL) structure of the whole website.

    Best technical SEO practices usually conform to the following:

    • Try and use lowercase characters as much as possible .
    • Use – to separate individual words in your site’s URL.
    • Make URLs both short as well as descriptive.
    • Avoid using any unnecessary character strings or words.
    • Use your desired keywords in the URL itself, but don’t resort to keyword stuffing.

    Example

    If the title of a blog is “20 Technical SEO Best Practices for Newbies”, the URL created by WordPress will look something this: http://www.teacup.com/20-technical-seo-best-practices-for-newbies.

    This might be a good example, but it can be further shortened to http://www.teacup.com/technical-seo. This is not only more targeted, but also much easier to remember.

    Navigation and Structure of the Website

    The structure of a website is also a very important search engine optimization factor for the following reasons:

    • Google takes into account the overall structure of your site whenever it evaluates a particular page.
    • A well-structured website means that visitors will stay on the site longer and this will cut down the bounce rate. In the long run, this will lead to Google indexing your website easier and faster.
    • A well-defined structure will also help webmasters to pin-point to Google, the most important content of your website. This will push individual pages higher up the ranking list.

    Check All Canonical URLs

    All the pages of your site must have their own canonical URLs. This is just a simple way to tell Google exactly which version of a page it should take into account whenever it indexes your website. It is important that you should specify a particular canonical URL for each and every one of your website pages. Doing so will help the search engines to see and retrieve the information and present it in the top ten list.

    Because technical SEO is all about creating a base for your subsequent SEO efforts, once you get it right, you won’t have to deal with the same issue over again. This way, you will be able to concentrate on the more mainstream SEO activities so that you always remain on top of your game.

    If your business is ready to start organizing its technical SEO and work within the industry best practice, contact DigitalParc today! We have been selected as one of the Top Minnesota SEO Agencies by DesignRush.

  • 6 Common Email Marketing Mistakes

    6 Common Email Marketing Mistakes

    Many businesses today are adopting email marketing as part of their improved marketing strategies. This should come as no surprise given that email marketing is able to pull in a much larger number of customers than social media marketing can.

    The goal of all email marketers is to target the right customers with the right content via email. They often utilize a variety of content delivery strategies and styles in order to maximize customer engagement and boost the likelihood of customers making a purchase.

    email marketing

    There are many ways to do email marketing right, and there are equally as many ways to do it wrong. Here are 6 common email marketing mistakes to avoid.

    Poorly written content

    Most big companies have access to a team of writers and marketers who are able to create and deliver quality content for their email marketing campaigns. They put effort into making sure the content they deliver is well-written in order to maximize customer engagement.

    Customers who are sent poorly-written emails are less likely to engage with its contents, and may even ask to unsubscribe from your company’s mailing list.

    This problem is especially prevalent with new subscribers who often unsubscribe if the first email they receive from a company is low-quality.

    Some mailbox services automatically classify badly written or structured content as SPAM. As a result, your subscribers may not receive your emails in their inbox if they’re poorly written.

    It is important to maintain a certain level of quality for your email content, as poorly written emails could be doing more damage to your reputation than good.

    Not targeting customers correctly

    Email marketing is most effective when marketers are able to target the right customers with the right content. This usually means marketers will create different content for different customers after segmenting them on the basis of their tastes and background.

    In some cases it may be acceptable to send the same content to everyone in a subscriber list. However, subscribers are most likely to engage with your content when they feel it has been specifically catered to them. Content that resonates with subscribers increases engagement, and the likelihood that they will make a purchase.

    Companies should segment their customers after learning about their backgrounds and preferences using marketing analytics tools. Demographic data can be useful for testing out content that customers are likely to respond to.

    Making your content too promotional

    Many customers are turned off by content with sales-heavy language that feels excessively promotional. You should focus on creating engaging content by using storytelling, rather than simply promoting your product or services.

    Customers are likely to visit your website or look up your products if they’re moved by the email content accompanying it. Content that utilizes good storytelling is often more memorable and emotionally engaging than content that feels overtly promotional.

    A good tip is to focus your content on the customer, rather than on your product or services. You’re more likely to win over customers when you display an understanding of who they are and what they’re seeking, before tying it back to your product or service.

    Poor mobile optimization

    More than 70 percent of people view their emails on mobile devices. If the content you’re emailing to subscribers has not been optimized for mobile devices, it can look cluttered or difficult to read when they attempt to access it.

    Poorly formatted content is likely to be deleted in under three seconds in 70% of cases, regardless of the quality of the content itself. Mobile users who have had poor experiences with unreadable content from companies are less likely to purchase from those companies.

    Businesses need to put effort into ensuring the content they deliver to subscribers looks great on all devices, or risk losing subscribers and sales.

    Infrequent or poorly scheduled emails

    If you’ve informed your subscribers that you’ll be sending them content weekly or monthly, it’s important to stick to that schedule. Subscribers who receive or don’t receive content at a particular time could become fed up with your company and unsubscribe.

    Sending content too infrequently could cause subscribers to forget about your company. You should determine the best frequency for sending emails in order to maximize subscriber interest and engagement with your content.

    In addition to this, sending emails too infrequently could “cool down” your IP address. IPs that see frequent usage are allowed to send more emails without them being flagged as SPAM by the recipient’s mailbox service. When you stop using your IP for a while, it may no longer be permitted to send large volumes of emails to your subscribers’ inboxes.

    Not including a call to action

    One mistake that companies make far too often is forgetting to include a clear call-to-action in their emails. A well-indicated call-to-action should encourage the subscriber to engage, and continue engaging with the company’s content.

    The goal of a call-to-action is to promote interaction, with the hope that the interaction will eventually lead to a purchase.

    You can make your call-to-action easier to see by using bright colors and bold text. It should include simple directions such as “buy now” or “learn more” so that subscribers have a clear understanding of what their next step should be.

    It is also important to avoid having multiple calls-to-action in an email, as it could confuse readers or discourage them from reading the rest of your content. A single call to action is likely to yield the best results for engagement.

    The aforementioned email marketing mistakes are just a few of the many mistakes marketers often make. Creating a successful email marketing campaign can be a trial and error process, so you should expect to make some mistakes. However, your ability to learn from your mistakes and improve will determine the success of your email marketing campaign.

  • How to Promote Your Business on Social Media This Year

    How to Promote Your Business on Social Media This Year

    At present, there are almost 3.5 billion users on social media from around the world. This figure represents an increase of 9% from the last year. According to recent statistics, 45% of the global population maintains a presence on social media. With social media, even though businesses have a better opportunity to reach a broader audience, social media marketing is a different ball game altogether. This is why 47% of businesses refer to social media as the most difficult marketing channel. However, with some tips and tricks on social media marketing, you can increase your following instantly and gain brand recognition.

    Gain Traffic via Organic Methods

    Recently, Instagram is considering disabling likes from the public count and test its correlation on the user experience. The social media giant believes that they need to “depressurize” their platform. Rather than turning it into a fiercely competitive platform, they want people to have a breathing space. In this way, they can concentrate more on connecting with people that inspire them.

    Furthermore, without likes, people would be unable to use the money to commit fraud and purchase likes. Two years ago, a study revealed that 64% of influencers confessed that they bought likes. This means that going into 2020, businesses should think twice before acquiring likes via money. As social media platforms aim to place a higher emphasis on quality over quantity, brands should use this opportunity to build effective and eye-catching copy—one that can compels the buyers to think and ponder and brings them closer to your brand.

    Diversify Your Marketing on More Platforms

    Emma Franks—Senior Account Manager—believes that diversification is going to be a dominating trend in social media, particularly from the advertising perspective. It allows businesses to benefit from risk mitigation by becoming less dependent on major platforms, such as LinkedIn and Facebook.

    Franks explained that Facebook’s glorious days are a thing of the past. The younger demographics prefer Snapchat, TikTok, and Instagram. This means that you have a chance to make use of these smaller networks along with Quora and Reddit. With these platforms, you don’t only face considerably lower competition, but you also save yourself from paying exorbitant prices for marketing campaigns.

    Meanwhile, some experts opine that the organic reach on TikTok is greater than the organic reach on Facebook. Thus, the use of targeted content with frequent testing on TikTok can reap impressive rewards. Despite having a relatively new ad platform, TikTok offers a terrific ROI.

    Unlike TikTok, Reddit is not a new player. But, many companies have strayed away from marketing on Reddit. This is because marketers find it intimidating and difficult. So, why should you enter this tricky territory?

    Well, because the number of consumers who use Reddit is increasing at a staggering rate. When these users see a brand on Reddit, they often view it as credible. With 32% of Americans using the platform each month and 430 million monthly active users, you need to consider investing your marketing budget on Reddi.

    Incorporate Video to Attract More Users

    Those who use videos for marketing grow revenue 49% quicker than their non-video counterparts. Without videos, your social advertising campaigns in 2020 would remain bland, incomplete and soulless. Videos are simply more attention-grabbing and engaging when compared to other marketing channels.

    In addition, videos are also an effective tool to target your market on Facebook. Facebook allows you to create an engagement Custom Audience. This audience comprises users who watched a specific number of your videos. Facebook also has a Lookalike Audience feature, through which you can find users who might be interested in your videos.

    For starters, you can use the lightweight and easy-to-use tools provided by Facebook to create a video. After gaining some experience and getting a taste of success, you can move to high-quality and advanced video campaigns.

    Pro tip: Try to use captions in your videos. Many users cannot turn on the volume while watching a video due to their personal circumstances. Hence, it is better to give both options.

    Provide Customer Service

    Early adopters of social media marketing succeeded when they used social media to provide a rich experience to consumers. Brands like Dominos facilitated their customers and encouraged them to order by tagging their online profiles. These customers used contemporary digital media elements such as the pizza slice emoji to launch their pizza orders.

    In the last year, 28% of customers used social media as a communication medium to converse with a brand. Customers believe that communicating with companies on social media is convenient, especially as they can avail 24-hour services. However, this also translates to higher expectations. More than 37% of the users want a response to their query within 30 minutes. Moreover, 31% of users want a response in two hours, while 26% want it within four hours.

    All of this indicates that businesses should not take social media for granted as a customer service tool. They have to maintain more active social accounts. Make sure that you are always active on your brand’s social media pages to interact and communicate with your audience. More importantly, resolve their issues in a timely manner. Answering these complaints properly can turn angry clients into loyal clients.

    Lately, the online marketing landscape has been overcrowded. Embracing these social media opportunities in 2020 can form a higher number of genuine connections for your brand and can lead to greater marketing success.

    Just remember that once you promote your business on social media, you will have to constantly adapt your marketing strategy to keep up with the increasing demand. To know more about social media marketing and how you can use it to enhance sales and improve brand trust, get in touch with us!

  • 5 of 2020’s Top Digital Marketing Trends

    5 of 2020’s Top Digital Marketing Trends

    Advancements in technology and marketing innovation have given way to new trends and practices in digital marketing industry. The frequent updates to algorithms, new trends, and the ever-increasing online presence of the target market are encouraging marketers to evolve and embrace new trends.

    While businesses could do without online marketing in the past, it is nearly impossible to dismiss digital or online marketing from your marketing plan anymore. AI, in particular, has emerged as a significant part of digital marketing and an essential element of the upcoming trends of digital marketing in future. That said, it wouldn’t be wrong to assume that the coming year is all set to bring unprecedented digital marketing trends for 2020.

    It is important to understand that every new trend in the digital marketing world brings new opportunities for businesses and a chance to create an impact with their online presence. We have put together a comprehensive list of some marketing trends for 2020 and some digital marketing tips to use them effectively.


    digital marketing

    Digital Marketing Trends

    Social Shopping

    The number of social media users is increasing every year and it is very unlikely today to come across someone who doesn’t have at least one account on any of the social media platforms. This growing significance of social media encourages marketers to use it as a platform for social shopping.

    It is quite common for users to shop on different social media networks. The majority of Facebook and Instagram users have now used these apps to purchase a product or service. Even more users use these apps to find interesting new products. These platforms have made it easier for both the user as well as businesses to use these networks for their interests. Facebook, Instagram, and Pinterest have emerged as ideal platforms for e-commerce accounts to share product offers and allow users to directly purchase from their posts.

    This growing trend shows a lot of potential in attracting more target customers to the sales funnel in the coming year. Digital marketing experts expect this trend to grow into the norm in the year 2020.

    Voice Search

    Voice search has been gaining popularity since it was introduced and that especially holds true when we talk about the current year. Previously, marketers had to create keywords for online content to target online users that are likely to use those words in the search. With the use of voice search, businesses now have to prepare for the keywords that users might say rather than type.

    Artificial intelligence is quickly evolving and voice assistants like Google, Siri and Alexa have become very effective in digital marketing industry. These voice assistants are able to search and speak for the user now. Users now prefer using voice to search for anything instead of typing long questions or statements out. Voice search is only set to bring more ease and convenience for the users in the upcoming year.

    Personalized Marketing

    Another digital marketing trend for 2020 is personalized marketing. Online users tend to ignore and skip generic advertisements completely as they cannot relate to them. This has also made the conventional use of advertising ineffective as well. More and more businesses are now realizing this shortcoming of generic ads and they are trying to create a personalized experience with their advertisements for their target customers.

    Most people find personalized marketing to be more influential for their purchase decision than a generic online ad. Businesses are also personalizing email marketing. Personalized emails sent out to prospects have been found to be way more effective than generic emails sent to the whole list of prospects and leads. The year 2020 is going to make advertisements more meaningful and personalized for online users.

    Chatbots

    Providing quick solutions to customers’ problems and queries is an important part of building strong customer relations. The live chat feature on websites has enabled the businesses to provide prompt assistance to visitors on websites. It hardly matters anymore what time of the day it is or the location of the visitor, businesses are now able to provide instant solutions and 24/7 customer support with the help of chatbots.

    Chatbots can interact with website visitors in a very natural way, answering all their queries efficiently and professionally. In the year 2020, this trend will grow to an even greater extent and might even go as far as eliminating the need of hiring customer assistants to talk to your customers on your behalf. It will also create a more personalized experience for the visitors. It is a useful digital marketing tip to add chatbot to your website to provide constant assistance to your customers.

    Hyper-Targeted Advertising

    Online advertisements are very beneficial for businesses in attracting more customers. That said, most people find pop up ads and random advertisements on their social media accounts very frustrating. The advertisements that keep appearing on different websites a user visits, make the visitor hate those products or brands rather than creating an appeal.

    While many businesses are using this digital marketing tip to create more value for their target customers, the need of hyper-targeted advertisements will grow even more in the year 2020. Targeting the prospects that are most interested in your product or service also helps your business to optimize the marketing budget. It is also the best way of using marketing data to place ads in front of the prospects that are most likely looking for such a solution.

    Regardless of the size of your business, it is important to be aware of the digital marketing trends for 2020. This can help your business to prepare for these trends and gain a competitive edge in the future. If you are looking forward to top the digital marketing in 2020, you should start preparing for these digital marketing trends for 2020.

  • 8 Reasons Your Business Needs to Invest in SEO

    8 Reasons Your Business Needs to Invest in SEO

    Search engine optimization (SEO) is valuable for the survival of any business. Every website owner should recognize what SEO is, how it works and the business opportunities it can offer for all businesses and organizations. Read on to learn why your business should adopt an SEO strategy in 2020.


    search engine optimization

    Source: Search Engine Land

    What Can SEO Do for Your Business in 2020?

    It Will Draw Quality Traffic

    Quality traffic is different than the usual traffic spoken of. Quality traffic refers to individuals who are actually looking for the products and content your website contains, meaning these visitors are more likely to spend time on your webpage and shop by sharing and engaging with it.
    This automatically results in higher conversion rates when these visitors return to your website versus visitors who bounce off your website because it is irrelevant to them.

    It Helps to Bring Higher Closing Rates

    The number of sales you’ve made depends on how much attention your website or brand is getting. According to recent research, it was evident that implementing SEO strategies helps to average a 14.6% in close rates.

    With SEO, your website is directed to users who are actively seeking information and products of that sort, which means they are more likely to purchase your services or products, adding to your closure rates.

    It Promotes Better Cost Management

    Thanks to SEO, businesses can decrease their advertising budget. When your website ranks well, it’s bound to show up with a higher ranking on search engines, lowering the need for eye catching adverts. If your website is already hitting the ranks, there’s no need to invest in unnecessary advertising.

    In addition, SEO strategies are far cheaper than advertisements, and managing social media, writing blogs and producing content with smart SEO strategies are low budget activities.

    It Helps To Create Brand Awareness

    Brand awareness is extremely important for businesses— it refers to how familiar your company is amongst consumers for the products and services you are provided. How does SEO help with that?

    SEO strategies ensure that your products and services are easily found on search engine results. By maintaining a certain ranking and authority, your website will continue to show up in large searches, improving your brand’s awareness.

    It Ensures That Your Webpage Is Optimized For Mobile Viewing

    SEO strategies are all about giving your website the leverage it needs to expand. Most users now view websites through their smartphones and tablets as opposed to computer screens, and because SEO is a long term marketing strategy, it helps to incorporate mobile friendliness.
    In other words, SEO strategies help you to customize your website for the most views – meaning, it provides you with useful insights on how to modify your website for viewing across different screens and keeps your website up to date.

    It Helps to Build Brand Trust and Credibility

    Because SEO is a metric from Google’s playbook, it helps to use SEO strategies when designing your website in order to rank well on search engines. By ranking well on popular search engines like Google, Yahoo, etc., you’re able to build trust and credibility.

    In fact, research shows that 37% of the clicks made on search engines are on the first organic listing – so if your webpage has trust and credibility, it will organically appear in the top tier.

    It Empowers Customers Which Builds Better Rapport between Brands and Consumers

    Customers are always using search engines to find information relevant to their needs, and recent trends dictate that consumers like feeling empowered. Using SEO tactics does just that – it provides your potential consumers with the information they need.
    A higher SEO ranked website will fare better with consumers when it comes to educating them. As a result, this builds rapport, trust and of course, results in higher conversion rates.

    It Gives Your Business an Edge Over Competitors

    Effective SEO strategies have shown to benefit small businesses by giving them an edge over their larger competitors. How is that possible?

    SEO strategies allow businesses to grow using various techniques from the digital world – it’s a step above traditional marketing. By integrating all of these together, your website has a better chance of being selected and ranking better than your competitors’. In other words, businesses still need SEO to mark their niche and establish their relevance. If you’re looking to top the market in 2020, it’s time to invest in a bullet proof SEO strategy to improve brand image, ranking and of course, revenue margin!

    DigitalParc delivers results-driven search engine optimization (SEO) services. Contact us to learn how we can guide you through digital landscape and ensure your business has a presence online.

  • Why Email Marketing is Essential in 2020

    Why Email Marketing is Essential in 2020

    Email marketing is using email platforms and servers for marketing purposes. This is one of the oldest and earliest forms of digital marketing. Email marketing was born as soon as or shortly after email systems became operable. It works by generating and collecting lists of client and lead email addresses. These emails can be collected willingly or through the help of third party agencies.


    email marketing

    Source: Statista

    Email marketing was the dominant digital marketing method in its heyday. Since then, email marketing has fallen out in favor for new methods and technologies. This occurred due to a longer chain between the business and the customer. Emails, in general, have also fallen out of use in the general population. Despite this, email marketing is seeing resurgence like never before. This is because of new techniques and methods to bring it in line with the present. Your business still stands to benefit a lot in the following ways from email marketing.

    Lead Generation

    Email signup lists are still some of the most effective ways of collecting email addresses and leads. Entering your email ID is a very simple process and most users complete it without any problems. You can build up large lists of potential leads with proper techniques.

    You can target leads to suggest emails of their friends, relatives and acquaintances. In a very short time, your business can potentially have a wide lead network.

    Versatility of Scalability

    One of the major benefits of using emails in your marketing is its scalability. You can choose to scale it as big or as small as you want. The ball is entirely in your court for this matter.

    You can target a global audience with the click of a button or scale down to a very specific local level. Both approaches have their own purpose and application. The good news is that this scalability does not require complex operations. All you need to do is set or remove filters and you will have a list of email leads. This is different from other marketing methods where scale changes can be difficult.

    Higher Conversion

    Email marketing often brings better lead conversion than other marketing strategies. However, it must be noted that this is only in relation natural and organic strategies. If you raise an organic list of interested leads, they are more likely to respond favorably. Such leads have signed up because they have an interest. If you tailor your emails for them and include calls to action, you will see better results.

    Conversely, if you start sending irrelevant mass emails, you will see no traction.

    Targeted Messages through Segmentation

    Email lists can be easily segmented and categorized. Your business can easily divide and derive different categories from an email database. You can then proceed to market to each of these categories in specific ways. Delivering specialized content for different categories brings about greater success. It avoids the negative stereotype of junk mail and delivers relevant content.

    This is one of the innovations in modern email marketing. The method of mass emails and hoping for conversions has largely gone the way of the dodo. Intelligent spam filters will also delete and remove such emails. Your content should be intelligently developed to bypass such filters.

    Targeted emailing also gives you better insights on your customer groups. The information gained can better refine your other marketing and business activities.

    No Barriers to Entry

    Unlike other modern digital marketing methods, email marketing has little to no barriers to entry. You need only have a secure and robust email server and an email list. You can promptly get started on your email marketing efforts.

    This ease of access means every business—big or small—can implement email marketing. You don’t need to spend a fortune in setup costs. Thus, email marketing has very low costs compared to other methods. This holds true even when your email marketing operations become more robust. Email operations are as old as the internet and considerably cheap by now.

    Accurate Review Procedures

    The simplicity and ease of email marketing extend to its analysis and review. It is very easy to trace and identify successful campaigns. You can identify immediately which email content and campaign is working well. This can be judged by which campaigns were more clicked on, scrolled through all the way, and which CTAs were clicked on. You can track sales or other actions easily.

    This is different from other methods where result analysis can be time consuming and expensive.

    Higher Return on Investment

    With the right strategies in place, your business can see substantially higher ROI. This is because of the low costs of email marketing combined with the massive reach. With a small cost, you can reach very large audiences in a simple way.

    The right strategies can capitalize on those many leads and a lot of sales can be generated. All the while, there is no corresponding increase in costs to achieve more sales. Your business can go in the green very quickly with the right email marketing policies.

    Synchronized Marketing

    You can use email marketing to complement and bolster other aspects of your marketing operations. All emails have links to a business’s various social media pages and websites. This is part of standard procedure for email marketing. You can thus direct traffic from your large email lists to other pages and sites of yours. This will provide better metrics across the board and drive customer engagement.

    The Future is Bright

    Email marketing is poised to get big boosts from artificial intelligence (AI). AI is promised to bring several changes in email marketing and broaden and deepen its capacity. You can thus use email marketing in better and refined ways. How does automized personalization sound? That is the future of email marketing with AI.

    Conclusion

    These benefits and many more are why you should not abandon email marketing. Sometimes, the answer lies not in getting rid of the old, but bringing peace between old and new. Email marketing with the best current techniques and methods can boost your business substantially.

    DigitalParc delivers results-driven online marketing services, including SEO, web design and pay-per-click (PPC) solutions. Contact us to learn how we can guide you through digital landscape and ensure your business has a presence online.

  • Your Digital Marketing Playbook for Killing It in 2020

    Your Digital Marketing Playbook for Killing It in 2020

    [vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_raw_html]%3Cp%3EIt%E2%80%99s%20easy%20to%20start%20a%20digital%20marketing%20campaign%20with%20specific%20goals%20in%20mind%2C%20but%20as%20trends%20change%2C%20your%20goals%20and%20strategies%20should%20adapt.%20By%20making%20just%20a%20few%20changes%2C%20you%20can%20achieve%20a%20higher%20return%20on%20investment%20%28ROI%29%20than%20ever%20before.%20Use%20our%20%3Cstrong%3Edigital%20marketing%20playbook%3C%2Fstrong%3E%20below%20to%20increase%20your%20online%20traffic%20and%20revenue%20in%202020.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3E%3Ca%20href%3D%22%2Fblog%2Femail-marketing-2020%2F%22%3EEmail%20Marketing%3C%2Fa%3E%3C%2Fh2%3E%0A%3Cp%3EEmail%20marketing%20is%20almost%20as%20old%20as%20the%20Internet%20itself.%20It%20has%20been%20around%20since%20email%20servers%20came%20online.%20While%20email%20marketing%20has%20been%20superseded%20by%20other%20methods%2C%20it%20still%20remains%20relevant.%20Read%20on%20to%20learn%20what%20you%20need%20to%20do%20to%20launch%20your%20email%20marketing%20campaign.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Femail-marketing-2020-1.jpg%22%20alt%3D%22email%20marketing%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Ffinancesonline.com%2Femail-marketing-statistics%2F%22%3EFinancesOnline%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3EChoose%20an%20Online%20Email%20Provider%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EHaving%20a%20trustworthy%20server%20to%20handle%20your%20email%20operations%20is%20very%20important.%20The%20most%20important%20element%20are%20security%20and%20speed.%20Your%20email%20server%20should%20be%20one%20that%20never%20goes%20down%20and%20can%20protect%20the%20integrity%20of%20your%20clients.%20There%20are%20many%20high%20quality%20providers%20to%20choose%20from.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EA%2FB%20Test%20Your%20Emails%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EA%2FB%20testing%20is%20a%20method%20of%20determining%20which%20email%20campaign%20works%20best.%20You%20will%20send%20slightly%20different%20emails%20to%20subsets%20in%20your%20email%20list.%20In%20the%20end%2C%20the%20emails%20that%20generate%20the%20most%20leads%20will%20be%20adopted%20for%20the%20real%20campaign%20rollout.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ECreate%20a%20Branded%20Email%20Template%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EIf%20you%20want%20your%20email%20to%20stand%20out%2C%20it%20needs%20personality.%20How%20can%20you%20achieve%20personality%20in%20writing%3F%20With%20a%20branded%20template%2C%20of%20course%21%20It%20will%20set%20your%20email%20apart%20and%20make%20receivers%20likely%20to%20skim%20through%20instead%20of%20deleting%20it.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EDrop%20Campaigns%20for%20Acquisition%20and%20Education%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EDeveloping%20email%20campaigns%20is%20very%20important.%20You%20will%20need%20to%20work%20on%20them%20in%20two%20steps.%20First%2C%20you%20must%20educate%20your%20email%20contacts%20on%20your%20business%20and%20what%20if%20offers.%20Second%2C%20you%20must%20attempt%20to%20acquire%20and%20generate%20leads%20by%20attracting%20readers.%20Campaigns%20will%20have%20to%20be%20periodically%20launched%20to%20ensure%20greater%20traction.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ESegment%20and%20Create%20Lists%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EOne%20common%20mistake%20in%20email%20marketing%20is%20sending%20mass%20emails.%20They%20have%20no%20variation%20or%20stylization%20in%20content.%20This%20lack%20of%20originality%20is%20a%20major%20turnoff%20for%20most%20people%20and%20they%27ll%20end%20up%20putting%20these%20emails%20in%20the%20trash.%20You%20need%20to%20segment%20and%20specialize%20your%20email%20lists.%20Your%20content%20will%20have%20to%20be%20tailored%20for%20every%20different%20list.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3ELead%20Generation%3C%2Fh2%3E%0A%3Cp%3EGenerating%20leads%20is%20arguably%20the%20first%20goal%20for%20any%20digital%20marketing%20endeavor.%20Leads%20are%20potential%20clients%20who%20can%20be%20turned%20into%20customers.%20Everything%20in%20marketing%20is%20done%20to%20acquire%20leads%20and%20turn%20them%20into%20customers.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Flead-generation-2020-1.jpg%22%20alt%3D%22lead%20generation%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Fwww.business2community.com%2Fstrategy%2Feffective-lead-generation-strategies-to-boost-your-reach-02204412%22%3EBusiness%202%20Community%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3EUse%20Feedburner%20to%20Capture%20and%20Track%20RSS%20Readers%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EFeedburner%20is%20among%20the%20earliest%20tools%20developed%20for%20web%20feed%20management.%20It%20helps%20in%20developing%20RSS%20feeds%20and%20keeping%20track%20of%20subscribers.%20Targeting%20subscribers%20can%20lead%20to%20greater%20chances%20of%20acquiring%20leads%20that%20become%20customers.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EBuild%20Your%20Email%20List%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EYou%20can%20use%20a%20variety%20of%20techniques%20and%20methods%20to%20develop%20an%20email%20list.%20An%20email%20list%20can%20prove%20particularly%20handy%20just%20before%20launching%20a%20project.%20You%20can%20deliver%20exclusive%20information%20or%20offers%20that%20attract%20leads.%20A%20large%20email%20list%20will%20help%20to%20organically%20market%20your%20project.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EGive%20Something%20Away%20in%20Exchange%20for%20Customer%20Data%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3ECustomer%20data%20privacy%20is%20a%20very%20hot%20issue%20today.%20Legal%20agencies%20are%20increasingly%20clamping%20down%20on%20how%20much%20data%20businesses%20can%20access.%20You%20can%20develop%20various%20benefit%20programs%20in%20order%20to%20get%20people%20to%20sign%20up%20and%20share%20their%20data%20with%20you.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EAnswer%20Questions%20on%20Linkedin%20and%20Quora%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EPart%20of%20digital%20marketing%20includes%20establishing%20an%20online%20presence.%20This%20online%20identity%20needs%20to%20be%20on%20more%20than%20just%20social%20media%20platforms.%20Linkedin%20and%20Quora%20are%20great%20places%20to%20form%20natural%20professional%20links.%20Answering%20questions%20helps%20you%20engage%20with%20the%20community.%20Engagement%20grants%20you%20access%20to%20a%20higher%20class%20of%20contacts%20than%20social%20media.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3EOrganic%20%28SEO%2FSEM%29%3C%2Fh2%3E%0A%3Cp%3ESearch%20engine%20optimization%20and%20management%20are%20some%20of%20the%20earliest%20digital%20marketing%20techniques.%20They%20came%20out%20with%20a%20bang%2C%20experienced%20a%20period%20of%20irrelevance%20and%20are%20back%20stronger%20than%20ever.%20SEO%2FSEM%20is%20related%20to%20online%20searches%20and%20how%20your%20website%20ranks%20in%20them.%20Here%20is%20how%20you%20should%20get%20started.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Fseo-search-engine-2020.jpg%22%20alt%3D%22seo%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Fmoz.com%2Flearn%2Fseo%2Fwhat-is-seo%22%3EMoz%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3ESet%20up%20Webmaster%20Tools%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EThis%20is%20Google%E2%80%99s%20official%20application%20for%20website%20indexing%20and%20crawling.%20It%20allows%20you%20to%20see%20and%20change%20how%20your%20website%20appears%20on%20Google.%20It%20helps%20to%20pinpoint%20and%20fix%20any%20issues%20in%20reading%20your%20website.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EArchitect%20Your%20Site%20for%20Search%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EYour%20website%20design%20should%20be%20built%20with%20a%20consideration%20to%20search%20functionality.%20It%20should%20be%20easy%20to%20navigate%20and%20browse%20for%20the%20viewer.%20It%20should%20be%20coded%20correctly%20so%20that%20relevant%20sections%20show%20up%20on%20Internet%20searches.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EUse%20SEO%20MOZ%20Campaigns%20to%20Track%20Search%20Progress%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EA%20strong%20SEO%20campaign%20can%20give%20you%20instant%20results%20and%20feedback.%20You%20cannot%20continue%20SEO%20activities%20without%20constant%20review%20and%20analysis.%20Neglecting%20to%20review%20and%20change%20can%20lead%20to%20your%20SEO%20rankings%20collapsing.%20You%20can%20perform%20such%20analytics%20with%20MOZ.%20Always%20ensure%20you%20have%20a%20subscription%20so%20you%20can%20track%20and%20analyze%20your%20SEO%20at%20any%20time.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EDo%20Lots%20of%20Link%20Building%21%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EEmbed%20links%20organically%20and%20naturally%20wherever%20you%20can.%20Your%20website%20content%20should%20include%20a%20number%20of%20both%20internal%20and%20external%20links.%20This%20is%20because%20links%20lead%20to%20more%20views%20and%20interest%20%28which%20leads%20to%20sales%29.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EResearch%20and%20Define%20Your%20Core%20Organic%20Keywords%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3ESEO%20is%20built%20on%20the%20concept%20of%20keywords.%20These%20are%20what%20people%20search%20for%20online.%20Target%20keywords%20and%20code%20them%20throughout%20your%20website%20to%20capture%20your%20intended%20audience.%20Better%20keywords%20lead%20to%20better%20SEO%20rankings.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3EConversion%20Optimization%3C%2Fh2%3E%0A%3Cp%3ECRO%20is%20turning%20your%20leads%20and%20visitors%20into%20action%20takers.%20These%20actions%20don%E2%80%99t%20necessarily%20have%20to%20be%20sales.%20They%20can%20be%20any%20wanted%20action%20like%20promoting%20your%20content%20or%20subscribing.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Fconversion-rate-2020-1.jpg%22%20alt%3D%22conversion%20optimization%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Fwww.smartinsights.com%2Fconversion-optimisation%2Fconversion-optimisation-strategy%2Frun-healthy-conversion-rate-optimization-process%2F%22%3ESmart%20Insights%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3EA%2FB%20Test%20Your%20Landing%20Page%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EYour%20landing%20page%20is%20the%20first%20major%20page%20that%20visitors%20will%20arrive%20at.%20You%20need%20to%20test%20variations%20to%20see%20which%20compel%20the%20highest%20people%20towards%20your%20main%20website.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EUse%20Feedback%20Widgets%20%26amp%3B%20Live%20Chat%20for%20User%20Insight%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EThese%20tools%20will%20allow%20you%20to%20engage%20with%20visitors%20in%20real%20time.%20You%20can%20engage%20more%20authentically%20and%20deeply%20with%20viewers.%20They%20will%20be%20able%20to%20better%20explain%20their%20queries.%20This%20is%20much%20like%20conversing%20with%20the%20store%20manager%20or%20staff.%20Such%20conversations%20leave%20visitors%20with%20better%20impressions.%20In%20the%20end%2C%20they%20will%20likely%20take%20the%20action%20you%20desire.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EA%20Single%20Purpose%20and%20CTA%20%28Call%20to%20Action%29%20for%20Every%20Page%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EA%20well-defined%20and%20purposeful%20CTA%20on%20every%20page%20brings%20urgency.%20It%20promotes%20action%20in%20visitors%20who%20will%20likely%20take%20the%20step%20your%20CTA%20promotes.%20Ensure%20you%20have%20a%20direct%20CTA%20%28that%20is%20not%20aggressive%29%20in%20every%20piece%20of%20your%20content.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ESegment%20Inbound%20Traffic%20Sources%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EThis%20basically%20means%20categorizing%20where%20your%20visitors%20are%20coming%20from.%20Are%20they%20coming%20from%20email%20links%20or%20social%20media%20platforms%20or%20directly%20to%20the%20website%3F%20This%20helps%20to%20determine%20the%20most%20and%20least%20effective%20channels.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ETry%20a%205-Second%20Test%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EThis%20test%20aims%20to%20judge%20your%20website%20for%20user%20clarity%20and%20simplicity.%20Is%20the%20information%20simple%20or%20does%20it%20overload%20the%20viewers%3F%20You%20can%20figure%20all%20that%20and%20more%20with%20this%20test.%20The%20more%20simple%20and%20attractive%20your%20website%2C%20the%20more%20conversions%20you%20will%20have.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ERate%20Your%20Pages%20with%20the%20Conversion%20Scorecard%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EThese%20are%20easy%20and%20quick%20questionnaires%20about%20your%20landing%20pages.%20You%20can%20gain%20valuable%20insight%20from%20visitors%20and%20work%20on%20your%20pages%20depending%20on%20the%20feedback.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3EAnalytics%3C%2Fh2%3E%0A%3Cp%3EWith%20marketing%20technologies%20evolving%2C%20it%20has%20become%20increasingly%20important%20for%20businesses%20to%20learn%20how%20to%20use%20their%20data%20wisely.%20Today%27s%20digital%20marketing%20operations%20are%20entirely%20reliant%20on%20analytics%2C%20which%20refers%20to%20the%20review%20and%20analysis%20of%20marketing%20efforts.%20They%20are%20the%20only%20means%20to%20tangibly%20judge%20the%20effective%20of%20your%20marketing.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Fanalytics-2020.jpg%22%20alt%3D%22Analytics%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Fneilpatel.com%2Fblog%2Fgoogle-analytics-tips%2F%22%3ENeil%20Patel%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3ESetup%20Google%20Analytics%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EGoogle%20Analytics%20is%20the%20most%20widely-used%20analysis%20tool.%20Google%20Analytics%20can%20show%20you%20the%20ROI%20on%20your%20marketing%20schemes.%20It%20helps%20you%20to%20keep%20track%20of%20various%20statistics%20and%20figures.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EEstablish%20Conversion%20Goals%20and%20Funnels%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EA%20thorough%20review%20can%E2%80%99t%20be%20done%20without%20goals%20to%20measure%20your%20success%20by.%20You%20need%20to%20implement%20realistic%20targets%20for%20your%20digital%20marketing%20efforts.%20Put%20conversion%20funnels%20in%20place%20to%20move%20leads%20to%20final%20customers.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EAnnotate%20Important%20Events%20in%20Google%20Analytics%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EAnnotating%20important%20events%20can%20help%20to%20keep%20track%20of%20outliers.%20You%20can%20annotate%20events%20and%20periods%20that%20are%20likely%20to%20see%20increase%20or%20decrease%20in%20sales.%20This%20can%20help%20to%20make%20better%20sense%20of%20unusual%20periods%20in%20your%20normal%20review%20process.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ECreate%20Custom%20Dashboard%20Reports%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EDashboard%20reports%20are%20actively%20updating%20in%20real%20time.%20They%20provide%20constant%20feedback%20and%20review%20loops%20on%20a%20minute-to-minute%20basis.%20This%20can%20help%20to%20amend%20various%20aspects%20on%20the%20fly%20for%20immediate%20effect.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EDiscover%20Underperforming%20Areas%20of%20Your%20Site%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3ETo%20improve%20and%20fix%20deficiencies%20in%20your%20website%2C%20you%20first%20need%20to%20identify%20them.%20Google%20analytics%20can%20help%20you%20to%20see%20what%20pages%20get%20less%20views%2C%20which%20are%20spent%20less%20time%20on%20and%20more.%20Optimizing%20these%20underperforming%20pages%20can%20lead%20to%20more%20hits%20and%20clicks.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3EPPC%20%28Pay-Per-Click%29%3C%2Fh2%3E%0A%3Cp%3EPay%20per%20click%20is%20akin%20to%20newspaper%20marketing.%20You%20will%20have%20to%20pay%20online%20agencies%20and%20servers%20for%20every%20time%20their%20visitors%20click%20on%20you%20links.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Fpay-per-click-2020-1.jpg%22%20alt%3D%22pay%20per%20click%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Fmarketingland.com%2Fare-you-on-the-wrong-platform-paid-search-vs-paid-social-262797%22%3EMarketing%20Land%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3EGet%20Some%20Help%20from%20a%20PPC%20Expert%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EMaking%20sense%20of%20PPC%20can%20be%20difficult.%20Thorough%20analysis%20is%20required%20for%20you%20to%20get%20the%20results%20you%20intend.%20Get%20the%20help%20of%20an%20expert%20to%20determine%20the%20most%20valuable%20places%20with%20high%20conversion%20traffic.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EOne%20Landing%20Page%20per%20AD%20Group%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EHave%20one%20specific%20landing%20page%20for%20every%20ad%20campaign.%20This%20ensures%20cohesiveness%20and%20a%20better%20call%20to%20action.%20A%20variety%20of%20diverse%20users%20will%20be%20funneled%20to%20one%20landing%20page.%20You%20can%20track%20better%20results%20with%20one%20page.%20Make%20sure%20to%20send%20traffic%20to%20that%20landing%20page%20from%20many%20sources.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ECreate%20a%20Google%20Ads%20Account%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EGoogle%20Ads%20is%20Google%E2%80%99s%20premier%20online%20advertising%20service.%20It%20allows%20you%20to%20gain%20access%20to%20a%20large%20community%20of%20users%20and%20various%20tools%20for%20your%20digital%20marketing%20needs.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3EContent%20Marketing%3C%2Fh2%3E%0A%3Cp%3EContent%20is%20Still%20King%21%20That%20goes%20the%20saying%20for%20digital%20marketing.%20Content%20helps%20to%20keep%20your%20audience%20engaged.%20Without%20content%2C%20even%20the%20best-designed%20website%20fades%20into%20irrelevance.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Fcontent-marketing-2020.jpg%22%20alt%3D%22Content%20Marketing%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Fneilpatel.com%2Fwhat-is-content-marketing%2F%22%3ENeil%20Patel%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3EWrite%20About%20Others%20and%20Build%20Relationships%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3ENetworking%20is%20an%20important%20part%20of%20digital%20marketing.%20It%20allows%20you%20to%20build%20relationships%20which%20can%20naturally%20boost%20and%20pull%20each%20other%20up.%20If%20you%20promote%20your%20partner%20and%20they%20promote%20your%20business%20in%20return%2C%20both%20businesses%20will%20benefit.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EWrite%20Guest%20Posts%20for%20Other%20Blogs%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EThis%20step%20will%20establish%20your%20existence%20to%20other%20markets%20and%20viewers.%20It%20can%20be%20the%20case%20that%20people%20become%20segmented%20in%20online%20communities.%20Branching%20out%20once%20in%20a%20while%20can%20allow%20you%20to%20tap%20new%20audiences.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EDevelop%20Natural%20Content%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EContent%20like%20eBooks%2C%20vlogs%20and%20blogs%20can%20go%20a%20long%20way%20in%20generating%20online%20conversations.%20These%20materials%20can%20click%20with%20a%20large%20population%20and%20trend%20all%20over%20social%20media.%20They%20provide%20a%20continuous%20stream%20of%20content%20for%20your%20audience%20to%20engage%20with.%20An%20engaged%20audience%20is%20likely%20to%20have%20higher%20conversions.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EEnable%20Social%20Sharing%20Mechanisms%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EYour%20website%20and%20content%20should%20be%20optimized%20for%20social%20sharing.%20Viewers%20should%20be%20able%20to%20conveniently%20share%20them%20across%20a%20wide%20variety%20of%20platforms.%20Aid%20this%20process%20by%20submitting%20your%20content%20to%20social%20hubs%20and%20have%20them%20feature%20it.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3ESocial%20Media%20Marketing%3C%2Fh2%3E%0A%3Cp%3ELastly%2C%20any%20mention%20of%20digital%20marketing%20is%20incomplete%20without%20mentioning%20social%20media%20marketing.%20Social%20media%20marketing%20has%20already%20become%20the%20main%20player%20in%20the%20digital%20marketing%20arena.%20Here%20is%20what%20you%20need%20to%20do%3A%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Fsocial-media-marketing-2020-2.jpg%22%20alt%3D%22social%20media%20marketing%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20PR%20Daily%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3EClaim%20Your%20Brand%20Name%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EIt%20is%20necessary%20to%20protect%20your%20IP%20and%20brand%20name.%20There%20are%20countless%20fakes%20who%20will%20be%20happy%20to%20cash%20off%20your%20brand.%20Protecting%20your%20brand%20name%20is%20the%20first%20step%20in%20establishing%20your%20social%20media%20presence.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ESet%20up%20Accounts%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3ESet%20up%20accounts%20across%20all%20social%20media%20platforms.%20Twitter%2C%20Facebook%2C%20Instagram%2C%20and%20other%20social%20media%20channels%20will%20ensure%20that%20you%20reach%20the%20widest%20possible%20audience.%20You%20will%20capture%20a%20variety%20of%20audiences%20with%20accounts%20on%20all%20sites.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EDevelop%20Content%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EEach%20social%20media%20site%20has%20its%20own%20style%20of%20content.%20You%20will%20need%20to%20develop%20content%20which%20is%20tailored%20to%20every%20site%20and%20complements%20its%20user%20base.%20Lazy%20marketing%20will%20be%20spotted%20a%20mile%20away%20and%20ridiculed%20instantly.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EAttract%20Follows%2C%20Fans%20and%20Subscribers%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3ELastly%2C%20your%20social%20media%20accounts%20will%20need%20to%20gather%20followers.%20Fans%20and%20followers%20of%20your%20brand%20and%20your%20content%20will%20generate%20activity%20for%20your%20accounts%20and%20help%20to%20keep%20them%20alive.%20They%20will%20be%20the%20primary%20agents%20that%20will%20help%20you%20cast%20a%20wider%20net.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3EConclusion%3C%2Fh2%3E%0A%3Cp%3EFollowing%20the%20above%20guide%2C%20you%20too%20can%20start%20your%20digital%20marketing%20operations%20today.%20Never%20regret%20entering%20late%20because%20with%20the%20right%20cards%2C%20you%20can%20find%20overnight%20success%20in%20the%20online%20arena.%20Ensure%20you%20have%20strong%20fundamentals%20in%20place%20and%20you%20will%20find%20yourself%20with%20a%20good%20online%20presence%20very%20soon.%3C%2Fp%3E%0A%0A%3Cp%3E%3Ci%3EDigitalParc%20delivers%20seamless%20online%20marketing%20services%2C%20including%20%3Ca%20href%3D%22%2Fseo-minneapolis%2F%22%3ESEO%3C%2Fa%3E%2C%20%3Ca%20href%3D%22%2Fminneapolis-web-design%2F%22%3Eweb%20design%3C%2Fa%3E%20and%20%3Ca%20href%3D%22%2Fpay-per-click-minneapolis%2F%22%3Epay-per-click%20%28PPC%29%3C%2Fa%3E%20solutions.%20Contact%20us%20to%20learn%20how%20we%20can%20guide%20you%20through%20digital%20landscape%20and%20ensure%20your%20business%20or%20organization%20is%20visible%20online.%3C%2Fi%3E%3C%2Fp%3E[/vc_raw_html][/vc_column][/vc_row]

  • Debunking 2020’s Top Internet Marketing Myths

    Debunking 2020’s Top Internet Marketing Myths

    Digital marketing is a very fast changing field. Discoveries and innovations can become old as soon as the next day. The rate of breakthroughs is increasing more and more as new technology is developed. The access to cloud computing platforms has become widespread. This has led to a drastic increase in the scale of Internet marketing operations.

    Businesses can be left scrambling to catch up in such a fast-paced environment. A business has to perform many tasks to stay updated with such technological changes. It has to do away with the old, research the new and adapt to the changes and advancements. This mad dash can mean that information is not always communicated effectively. The purposes and benefits of new developments may not be clear to businesses. This situation gives rise to many Internet marketing misconceptions. The ground becomes ripe for wrong ideas and theories that spread.

    Here are 2020’s biggest Internet marketing misconceptions.

    Myth #1: Internet Marketing and Nothing Else

    The number of people who have access to the Internet is increasing every year. More and more people not only have access to the Internet; they are using it more. People in the west have taken their purchasing activities entirely online. Developing countries are also catching up with easy and cheap access to Internet. This can give the illusion that Internet marketing alone will be enough.

    That could not be a more wrong myth about Internet marketing. Traditional channels of marketing still have very important functions to play. There is still a huge global population which uses conventional forms of marketing. A business should have a healthy marketing mix.

    Myth #2: Presence Alone Is Enough

    Many businesses fall victim to this Internet marketing misconception. They think that establishing an online presence is enough. It is commonly believed that once a business has established an online infrastructure, they can leave it. The website and social media channels can exist for whoever wishes to use them.

    This is a very outdated conception of digital marketing. It is also a recipe for disaster. Modern online marketing is all about customer engagement and interaction. Customers are used to interacting directly with companies arguably more than ever. You need to provide a steady stream of content to sustain your Internet marketing efforts. Your marketing will only bring success if your content is shared and is relevant for your audiences.

    Myth #3: A Single Social Media Profile is Enough

    Many businesses are still content in only having a profile on one social media channel. Some use Facebook, others prefer Twitter, and some rely solely on Instagram. This is a wrong idea and rooted in stereotypes about the different platforms. Facebook is seen as more official and respectable. Twitter is seen as open and free while Instagram is seen as trendy. The truth is, all of them are all of those things at once.

    Choosing to forego any one of the platforms is crippling your own online user base. The marketing efforts which make the most waves are coordinated across all platforms. They naturally link and support each other. The content for them is tailored differently. As a business operating today, you should have profiles on all social media platforms. You can never predict when one might start to fade out as that new one you looked down on becomes the talk of the town.

    Myth #4: Only Big Businesses Can Afford Internet Marketing

    This is another myth about Internet marketing which is painfully inaccurate and outdated. This might have been true once when Internet marketing was still developing and the Internet was a lot more expensive to access.

    Now, however, you can access your favorite websites from the palm of your hand. Social media platforms have removed the biggest barrier to marketing activity: cost. You don’t need money to set up profiles on Facebook and Twitter. Your business can make one right now and start marketing itself. Indeed it can be said that Internet marketing has proved more useful for small businesses.

    Myth #5: SEO is Irrelevant

    SEO, or search engine optimization, was one of the earlier online marketing methods. It is as old as the origins of Google and search bars. Unfortunately, some businesses today think it is irrelevant and outdated. That thinking is another Internet marketing misconception. It is tied to the idea that something old will always become redundant. That is not always the case. Sometimes, things persist because they work for a reason. SEO is still as useful—and arguably more useful than ever before.

    The online marketplace of ideas and content has become more saturated than ever. Trying to form your own voice in such a competitive environment can be tough. SEO is the main tool to help you achieve a distinct identity. With proper SEO, your content can rank high across the Internet. You can target a global market and ensure that leads are generated.

    Myth #6: Negativity is Bad

    Many businesses remain stuck in old ideas about publicity and negativity. One common complaint about social media is the openness of criticism and negativity. A person can go right up to the CEO of a business and make a complaint.

    The modern thinking is that any publicity is good publicity. A negative situation and review can be easily turned around. If a business takes time to address negativity, it can earn lifelong customer loyalty. Handling such cases with delicacy and sensitivity often makes all the right news. That is exactly what a business wants.

    Conclusion

    These are some of the current ongoing Internet marketing misconceptions. The point to note about these is that they are never permanent. These misconceptions may finish tomorrow and become the common notions of the day.

    That is the case with technology and the Internet. The fast pace of development means that notions and understandings can change in no time. The old becomes new and the new becomes old. However, now that we’ve busted these myths, we recommend that you start working on your online presence today!

  • Google’s Core and Diversity Update: Which Will Have a More Significant Impact on SEO?

    Google’s Core and Diversity Update: Which Will Have a More Significant Impact on SEO?

    The most recent Google Core update took five days to fully roll out, due to the sheer amount of servers and data centers that needed to receive the update, all of which Google has scattered around the globe.

    This might appear to be an extended timeframe for an algorithm update. However, five days isn’t all that long of a wait. After all, some earlier Google Core updates have taken weeks, if not even longer, to be completed in the past.  

    So like any update, some websites are reporting positive and negative impacts. Large publication outlets have said that this update has badly hit them, however, since this update is still relatively recent, it can take time to see the entire scope of its impact, as these reports are just a mere sliver of insight.

    At this time, Google has not yet shared data on the depth of this update’s impact, which is similar to how they treat Penguin updates. However, Google is claiming that the data from this core update will be “noticeable.”

    The June 2019 Core update also overlapped with Google’s Diversity update, which is an attempt to limit the number of listings from the same domain on a single search page, as many have argued how unfair it is that a single high ranking domain can capitalize on so many search listings.

    The Google Diversity update started and completed briefly during the Core update (June 4th through June 6th). Google tends to unveil few significant updates throughout the year, so knowing the beginning and end of one is essential for understanding the changes in analytics, especially when there is a considerable increase or decrease in traffic.

    This is impactful, as it can help us determine whether or not a website was affected negatively or positively by an algorithm update. However, what’s interesting about the two new recent updates, is that we can’t quite yet tell which has had a more significant impact: the Core or the Diversity update. It’s hard to say whether one update will be more significant over the other for SEO, but knowing the timestamps of each update can help us interpret the analytics behind the change in traffic.