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  • Tips To Remain Effective With Email Marketing

    Tips To Remain Effective With Email Marketing

    While it may seem like a simple task on the surface, creating, planning and  executing  an effective email marketing campaign that will drive quality leads to your business takes a lot of diligence to do right. If email campaigns aren’t conducted correctly, they can often lead to existing and potential customers losing trust in your business or even result in flags for violations of spam laws. Whether it is as serious as breaking CAN-SPAM Act laws, pushing content that is irrelevant to the user or even not asking permission to send the emails, it’s important to be aware of the risks before you begin to make a campaign that is beneficial to your business.

    Here are some tips to get email marketing done right so you can attract new leads and gain opportunities for your business to grow.

    Use A Platform

    “I can gather a basic list of emails and send bulk emails with blind copy fields to do this on my own, right?” WRONG. Not only would that be extremely time consuming for anyone tasked with it, but your business also wouldn’t be getting to track and see the results of truly how effective a properly run email marketing campaign can be. Email Marketing Systems like MailChimp or ConstantContact are integral to the success you want to see.

    Not only do these platforms provide a user-friendly way to create a vibrant and enticing message, they allow you to store various recipient lists, track campaign data and performance metrics and arguably most importantly — screens for compliance.

    CAN-SPAM Compliance

    The CAN-SPAM Act is the standard in the United States for federal email compliance laws that fight unwanted spam. When it comes to analysis of email lists and recipients, the Act fights messages that are unprompted solicitations, and these services can help understand if your email list is legitimate or likely to return high bounce rates. Promo emails are required to have the following to remain compliant with the anti-spam laws:

    • Clear “From” and “To” Lines
    • Clear, Accurate Subject Line
    • Physical Business Address
    • Easy to find “Unsubscribe” option
    • Ensure recipients have “opted-in” to receive your promotional email

    Create Engaging, Enticing Emails

    This is the most basic key to marketing via email efficiently. Be creative, engaging and make sure your business’s offering is well represented and something that your recipients would enjoy seeing and clicking on to go further. Think of custom branding on your templates, videos, high-quality images etc. When it comes to content, easily digestible content with other methods of conveying your message are paramount.

    Work With A Digital Marketing Agency

    Adding this task with all of this attention to detail and creative demand could be impossible for your business to add to a team member that already has their plate full. That’s where DigitalParc comes in. As a premier Digital Marketing agency, we work with successful email marketing campaigns every day. We handle all of the work mentioned above to tailor your campaign to fit the right audience. We even work with companies that assist in new audience creation and current audience curation.

    If a new email marketing campaign is what your business needs, contact the email marketing experts at DigitalParc today.

  • How To Get Your Business To Rank In Google’s Local 3-Pack

    How To Get Your Business To Rank In Google’s Local 3-Pack

    Google’s Local 3-Pack continues to increase in importance as the months and years go by. When the company made a significant shift in the way it displays local results in the map by shrinking its scope and altering guidelines on keyword-rich business names, rankings had been in flux and it continued to highlight the extreme importance the Local 3-Pack has for businesses in their SEO strategy.

    In 2022, Google’s Local 3-Pack has never been more prominent due to an increased focus on a user’s proximity and location to businesses in its recent search algorithm updates. On the vast majority of searches, the Local Pack appears above any organic search rankings. In addition, the Local 3-Pack accounts for 45% of the clicks on a given Search Engine Result Page (SERP). Paid ads make up 19% of the clicks and standard organic rankings make up another 29% of the clicks.

    Why do users have such a high trust and affinity for those businesses and websites that show up in the Local 3-Pack to click on them so frequently? For one, local results mean a lot to consumers today. Proximity to where users are located has led to the local pack becoming more important than ever.

    Not only is location and proximity highlighted in the Local Pack, but other integral information like services offered, hours and other detailed data that users love to see.

    So, how does your business show up in Google’s Local 3-Pack? The only answer is local SEO with a Google Business Profile.

    Google Business Profile

    Google Business Profile (formerly Google My Business) is a listing on Google that your business can sign up for. DigitalParc’s expert SEO team has tremendous experience in working with your team to get the right information to register and verify this listing on behalf of your business.

    These Google Business Profile listings need various pieces of information about your business to make this listing viable such as an address customers can visit and a phone number associated with the business, but the more accurate and detailed the listing is, the better it is for potential users to contact you and become a potential customer.

    Things that are very valuable to these listings are:

    • Your Industry
    • Services Offered
    • Service Area
    • Hours
    • Special Holiday Hours
    • Website Link
    • Store/Office Accessibility
    • Photos
    • Posts
    • Products Offered

    It’s important to know your business can also receive calls and messages directly to your Google Business Profile. DigitalParc’s SEO plans include monitoring of these listings to ensure your business is connecting with prospective and existing customers.

    Maybe the most important part beyond being located near users who search for services your business offers are reviews. Cultivating reviews to your Google Business Profile is necessary and can help Google better understand and trust your listing to make sure it ranks highly in the Local 3-Pack.

    If your business is looking to achieve a greater digital presence in the Google Local 3-Pack, contact the expert, results driven SEO consultants at DigitalParc to help your business’s digital marketing thrive.

  • Importance of Good Backlinks & Removing Bad Ones

    Importance of Good Backlinks & Removing Bad Ones

    What is the importance of auditing backlinks to your website?

    Backlinks have always been a very important aspect for SEO (search engine optimization) of a website. These can either be present on your site, or feature your site on other domains. Both are good to have, while linking to other high-authority domains can help your search engine profile in the eyes of the search algorithms. Being links on other sites can help establish further domain authority while also generating valuable traffic from a previously untapped well of web users.

    Though this all sounds like an innocent and even encouraging sign of cooperation between companies and websites, this is still the internet and there are always actors with bad intentions ready to enact some shady tactics in their web strategy.

    It’s important to audit your backlink profile or work with an experienced SEO company that can keep tabs on your backlinks to ensure your site isn’t being negatively affected by any shady, black-hat backlink practices.

    Backlink Scans 

    Auditing or scanning through your backlink profile sounds daunting or almost impossible for a single person to do. You don’t know where sites are linking to your business, a backlink mentioning your business could be anywhere. Thankfully, various SEO tracking tools like Ahrefs, Moz and SEMRush have backlink audit tools that can scour the web to find links to your website.

    These tools even evaluate the type of backlink and takes contextual data of the anchor text, the domain authority of the linking site and more. When using these sites and tools, it ends up as a great way to keep track and file each of these backlinks. One of the most important indicators that these tools provide, though, is a toxicity score.

    Toxicity Score

    On SEMRush, for instance, the backlink audit presents each non-whitelisted backlink in order of toxicity score, which is the likelihood that the link is problematic for a variety of reasons. Those could be a low domain authority for the linking site, questionable content or other factors. Higher toxicity scores reflect worse quality websites.

    Shady SEO companies can work with businesses to drive more toxic backlinks to their competitors and drive their site authority and rankings down, thereby elevating their own business. DigitalParc and other reputable, white-hat SEO companies that follow best-practice when optimizing websites don’t engage in sabotage of competitors.

    Anything with a 60 or higher is a toxic link that should be removed immediately, potentially toxic links with scores between 40 and 59 can be reviewed, but are often backlinks that your site won’t want to have.

    Removal and Disavowal

    So, how do you get these other sites to remove your company’s website in order to keep its good standing with search engines and high domain authority?

    There are a few options, including reaching out to the owners of the infracting website to remove the link to your website. While this is a straightforward solution, it rarely works, as often toxic websites don’t have the hierarchy of ownership to respond, or are even controlled by bots aimed at farming links.

    The simplest and most effective solution is link disavowal and removal. This can be a difficult process for those not in tune with every integrated product helping their SEO, but DigitalParc’s SEO strategists routinely go through this process with our clients. The process begins with moving the toxic links to a disavow list. Then, you will need to import any existing disavowed link list from Google Search Console to your SEO tracking tool. Then, take the compiled list of new and old disavowed links and upload again to Google’s Disavow Tool.

    That will signal to Google that your website disputes the presence of a link to your site on the provided domains. Essentially, you’re telling Google that you don’t approve of your website being linked on a particular domain, so it won’t factor that domain in evaluating SERP (search engine results page) rankings or domain authority scores.

    Conclusion

    Backlinks are a complicated mess when there are various bad actors at play. Monitoring these regularly can become a chore and a headache when there are disavowals in the picture. DigitalParc works with backlinks every day and ensures our clients aren’t dropping in ranking or domain authority due to toxic backlinks. Contact our SEO team today to get started with your backlink audit and get on a path to a healthy website with more traffic.

  • Why You Should Consider Redesigning your Website

    Why You Should Consider Redesigning your Website

    To get the most out of your website, it should be redesigned often. If you think that your website is up-to-date and your website’s design looks great, it probably is. However, a website should be improved and looked after regularly to ensure that your company’s presence is effective and successful at driving what is most important to your business.

    1) Search Engine Optimization (SEO)

    A website must be SEO friendly, which means that website contains rich content, relevant text, and HTML tags that are relevant to what users want, especially users that you are looking for. Sometimes a website’s structure is non-compatible with search engine algorithms, which means the website’s pages are not indexed and the website fails to appear in search results.

    This is also a good time to make sure your website is mobile responsive. As you redesign the website, ensure that it is easy to access the website across multiple devices and browsers. It should easily read on-screen sizes of any device that a website visitor might be browsing with.

    2) Technology Changes

    Website technology changes regularly, and your website should follow the same trend. It is important to stay up-to-date with recent technology to ensure visitors can view website content properly and access the website across multiple devices and browsers. The software surrounding your website updates more often than one might think. WordPress updates, internet browser updates, search engine algorithm updates and other changes can all affect how a website performs with an effective user experience.

    3) Rebranding your website

    When a website is redesigned for a company it should follow the company branding and messaging. The redesign allows rebranding the website to better represent the brand’s voice. In addition, the newly designed website will stand out in website visitors’ minds when they are looking for products and services.

    4) Make your website more functional

    Depending on the features and functions of the website, it may need to be redesigned to make it more user-friendly and accessible. For instance, you might want to add social media integration or e-commerce features. Adding these website functionalities can make for a more engaging experience when a visitor lands on your website. This will increase leads and, in return, increase revenue.

    5) Optimize your website for mobile users

    It is important to ensure website availability and access is across multiple web browsers and devices. Today more website visitors are browsing on mobile phones and companies need to adapt to the changes in website design.

    People visit your website to learn about your products and services, so it is important to keep your site up-to-date and provide website visitors with valuable website content.

    If it’s time for your website to undergo a redesign, DigitalParc can help you at every step of the way to optimize and design content as well as market your site and business to ensure website success. We have been selected as one of the Top Minnesota Web Design Companies by DesignRush. Contact us today at hello@digitalparc.com or at 612-845-5590.

  • Why Minneapolis is a Great Place to Start a Business

    Why Minneapolis is a Great Place to Start a Business

    Minneapolis is a great place to start a business for a number of reasons. First, the city is home to a number of large businesses, which provides opportunities for entrepreneurs to get their start by working with these companies. Additionally, the downtown area is very developed and busy, making it a prime location for businesses to get started. Finally, the city has been increasing its suburban areas in order to accommodate the growing population, which provides even more opportunities for businesses to thrive. Overall, Minneapolis is an ideal location for entrepreneurs looking to get their start in the business world.

     

    Here are some more specific reasons why Minneapolis is a great place to start a business:

     

    • There are major companies headquartered in the city, providing opportunities for entrepreneurs to get their start by working with these businesses.
    • The downtown area is very developed and busy, making it a prime location for businesses to get started.
    • The city has been increasing its suburban areas in order to accommodate the growing population, which provides even more opportunities for businesses to thrive.
    • Minneapolis is home to a number of resources and programs that are designed to help businesses succeed, such as the Small Business Administration and the Minneapolis Regional Chamber of Commerce.

    The Minneapolis Regional Chamber of Commerce is the largest business organization in the city, and it provides a number of resources and programs to help businesses succeed.

    Minneapolis is home to a number of colleges and universities, which provide a talent pool of potential employees for businesses.

    Overall, Minneapolis is an ideal location for entrepreneurs looking to get their start in the business world. With a large number of major businesses headquartered in the city, a busy downtown area, and increasing suburban areas, Minneapolis provides numerous opportunities for businesses to succeed. Additionally, the city offers a number of resources and programs designed to help businesses succeed, making it an even more attractive option for entrepreneurs.

    About Minneapolis

    Minneapolis is the largest city in Minnesota, the 46th largest city in the United States, and home to a number of large businesses, including Target, Best Buy, and General Mills. The downtown area is very developed and busy, with a number of skyscrapers and office buildings. The city has a population of over 400,000 people and is located in the Twin Cities metropolitan area, which has a population of over 3 million people.

    The city of Minneapolis has a long history of business and entrepreneurship. The first permanent settlers in the city were two businessmen, Francis Dousman and Charles Hoag, who established a trading post in 1819. Since then, the city has been known for its thriving business community. In recent years, Minneapolis has been ranked as one of the best cities in the United States for business and careers by Forbes magazine.

    Minneapolis has a strong economy, diverse population, and abundance of resources and programs that are designed to help businesses succeed. If you’re thinking about starting a business in Minneapolis, be sure to take advantage of all that the city has to offer!

    In conclusion, Minneapolis is a great place to start a business for a variety of reasons. If you are looking for an opportunity to get your start in the business world, this city should definitely be at the top of your list.

  • PPC (Pay-Per-Click) Trends To Use Heading In To 2023

    PPC (Pay-Per-Click) Trends To Use Heading In To 2023

    If your business is focusing on using pay-per-click ads to supplement your incoming leads and new customers, you certainly understand what a competitive space the digital marketplace is today. With a crowded organic space, paid ads can be just the ticket to help elevate your company higher on the search engine results pages (SERPs) to attract new business.

    Google’s search engine has major algorithm updates and changes all the time, with five or six core updates each year and more minor ones every day. But what about the trends within pay-per-click ads? What methods will work well for the upcoming year to help maximize your ad spend dollars and result in more efficient leads and loyal customers? Read below for some trends you can employ in your PPC campaigns for cost-effective, productive ads.

    Smart Bidding

    Smart bidding has become incredibly efficient in recent years. If your paid ads campaign isn’t employing a strategy that involves smart bidding, it could be falling behind your competitors.

    Bidding strategies have evolved past just maximizing clicks to generate leads. As Google’s AI has evolved, it is much better at predicting user behavior from search history of users and those who have already interacted with your business and those in similar industries. Smart bidding strategies such as Maximizing Conversions with Target CPAs or setting a Target ROAS (return on ad spend) can help Google best spend your budget. These are key to maximizing efficiency and reducing budget wasted on clicks that are less likely to proceed through the sales funnel into a worthwhile lead or customer for your business.

    Understanding Value Of Leads 

    The best trends sometimes can be the tried-and-true ones. That is absolutely evident in businesses understanding some of the basics of their leads and customer base. Google’s AI is continually getting better at understanding more context around searches on its platform. The Google Ads interface has also been making it easier to enter contextual data about your business so it can learn best where to serve ads.

    If your business has a major sales performance management software, there’s a chance it could be integrated with Google Ads to import anonymous data points that can help the system learn more about your core customer base, and therefore serve good ads to people that are most likely to convert.

    Additionally, take advantage of the various inputs like conversion value to give signals to Google on what type of leads are the best for your business. Assign dollar values to phone calls, form submissions or other types of conversions to show which bids and conversions to prioritize more than others. Are mobile users more valuable than those on desktop? That prioritization is customizable, too, so your business is using its ad spend more efficiently.

    Try New Ad Types

    If your business has engaged in Google Ads in recent years, you likely did most of your advertising via Expanded Text Search Ads. One of the most notable items of 2022 is that Google phased out that type of ad and stopped allowing those to run in June. This basic type of ad is best left in the past, though, as Google has developed much broader and effective ad types to choose from.

    The most common replacement for Expanded Text Ads is the Responsive Search Ad. RSAs offer more headline and description options and allow for more programmability for location and service to more keywords.

    To diversify your ad serving and capture a higher market share, consider adding different types of ads and compliment your existing targets. Dynamic Search Ads (DSAs) are incredibly valuable in that they capture targeting related to your web content and searches that the account administrator may have missed. While your attempt is to be as thorough as possible, often search habits change faster than the data can tell you to manually adjust it. DSAs help make up that gap in your ad serving on the search network. Display Ads are important for serving on website ad space, videos and other articles online. This can help capture users on sites related to your business and videos about services or products you offer, different than search ads where there is some more initiative from the end-user to see the ad in the first place. Local Search Ads are relatively new to the Google Ads realm, helping serve ads specifically to local service searches that show up in maps and in Google’s new “screened” ads section for certain industries.

    In Summary

    Google’s Ads platform is evolving as fast as many other parts of the web, so it’s important to keep up on what can make a difference for your business for the better and rise above the competition. DigitalParc’s PPC experts are ready to manage your ads campaigns and help your business thrive. Our experienced pay-per-click team has more than 10 years of working with Google Ads, as well as other online ad portals, so we have the background to effectively give your ads the best shot of succeeding with users. We have also been recognized by Expertise.com among the Best Pay-Per-Click Agencies in Minneapolis in 2022.

    Contact DigitalParc today at 612-845-5590 or fill out our form for your digital advertising needs!

  • Understanding Google’s Latest Algorithm Updates

    Understanding Google’s Latest Algorithm Updates

    Google has been busy.

    As you likely already know, Google is always shifting things around internally given the company’s large scale and wide reach across the web, business and society as a whole. Recently, though, Google has been up to a lot of updates that have affected many sectors of the Google landscape across many industries. 

    Google Helpful Content Update

    The flurry of Google Algorithm Updates began in late August when it was announced Google would be overhauling how it ranks sites and webpages based on their content. Over time, as Google’s AI crawling bots have gotten smarter and better and interpreting what humans react to well, rather than a hard and fast set of factors, Google’s guidelines for content to rank well have also changed. 

    The Helpful Content Update, rolled out from August 25 to September 9, was a wholesale shift in Google’s ranking of pages with regards to their content. Now, pages that were previously solely optimized towards Google’s bots and not necessarily content that is helpful to users would be looked over in favor of sites that present well structured content that is user-friendly and relevant to the purpose of the site. While this was frowned upon in the industry before, this is a blow to sites that were “optimized” via keyword stuffing into pages and hitting word-count benchmarks without much thought to whether the content would make sense or be relevant to someone trying to get service on your website.

    Google Product Reviews Update

    While some have described this update as a core update, it isn’t that widespread. The Google Product Reviews Update for September 2022 began on September 20 and is solely targeting reviews for products purchased that get highlighted on Google search. 

    As you may know, it can be pretty easy to get fake reviews. It’s been commonplace to see nonsense or even fake reviews on Google for a long time to falsely represent a product or service. It’s important to have unique, authentic and helpful reviews for your business’s products online. This update is cracking down on those bad quality or spammy reviews to promote insightful reviews further instead. It primarily is rewarding those better quality reviews rather than those of worse quality. Therefore, products with more good quality reviews will be featured more prominently on Google for various related searches. 

    Google Core Algorithm Update

    This update was the most significant in recent memory. Google’s Core Algorithm Update began rolling out on September 12. While not much is certainly known about this update, as Google likes to remain quiet on topics like this, we know it rolled out over a period of roughly two weeks. Also, Google will announce updates it deems large enough to be noticeable to a large volume of stakeholders, i.e. businesses, users and SEOs online everywhere. 

    The effect of this update can be seen in businesses all over the web — regardless of industry — with ranking fluctuations and reshuffling taking place as Google begins to crawl and read these sites with a slightly altered perspective. These fluctuations can even hit the most optimized site, keeping SEOs (including us at DigitalParc) on their toes on how to return these sites to the rankings they had before the updates. 

    Early signs point to this core update not being as volatile as those earlier in 2022, but still extremely significant for site optimization going forward to the end of 2022 and the beginning of 2023.

    Google Local Search Ranking Update… Bug?

    Early in September, Google had indicated there was a potential update into the Local Search Rankings. This turned out to be something worse than an update, but even a bug that tanked some sites’ local rankings that month. The good news is that Google began rectifying the issue to the bug near the end of September to fix the local rankings for these sites that were wrongly affected.

    The local rankings matter for many businesses, especially small ones that provide local services. What’s more, users click on results in the local rankings and local pack at a much higher rate than organic ranking positions and even advertising positions. Users click on the local pack 44% of the time, more often than the organic and paid positions. These local results are invaluable for some businesses and having Google rectify this bug is music to many sites’ ears.

    As you can see, Google is always tinkering with its algorithm, and it takes a lot to stay caught up. Contact DigitalParc today if your website is looking for a new strategic SEO direction.

  • The Importance of Content to Your SEO Strategy

    As technology becomes more advanced, SEO strategy becomes more sophisticated and complex. Fresh, original, quality content is a key factor to modern SEO success. Content provides value to your visitors and attracts search engines, showing both that you are a knowledgeable and credible source of information, which helps you move up the search rankings.

    Quality is Key

    Today, content for SEO has to go beyond just practices like on-page keyword optimization and link building. Both of these are still vital to SEO success, but they will no longer get you there on their own.

    Google has made incredible technological advances over the years, and is now even better at sifting through what it believes to be “high quality” content. Websites that provide visitors with valuable, original content are looked upon more favorably by Google and will place higher in search rankings. Some factors that Google looks for in high quality websites are longer content, correct grammar, correct spelling, images, videos, proper text formatting, and both inbound and outbound links.

    Types of Content

    Blogs are one of the easiest and most efficient ways to create quality content. Blogs are great for a number of reasons, one of the biggest being that they can satisfy both Google and their target audiences with fresh, valuable content. Blog posts are also incredibly important for SEO because they give business extra opportunities to add keywords to their website in a natural way. The more blog posts they make the more relevant they will become to those specific key words.

    Blogs also act as great content to share on social networks like Facebook and Twitter. Continual posts on social networks help engage followers and can act as inbound links. Finally, blog posts can help businesses get backlinks from other companies or blogs, which help build authority with Google.

    Blog posts are a great platform for textual content and keyword placement, but they aren’t always the most enticing forms of content. Visual content such as images, videos and infographics are more eye catching and engaging to visitors but still provide valuable information. A lot of consumers prefer these because they can quickly read or watch a significant amount of information in a way that’s stimulating and easy to understand, which makes it easier for them to recall later on.

    Visual forms of content are good for businesses because they tend to be more popular than blog posts, making them a great way to increase traffic and gain authority.

    Search engines are getting smarter, and they now require consistent, high quality, new content for a website to achieve SEO success. Blog posts and visual content like images, infographics and videos are easy and effective ways to not only rank better in search engines, but increase traffic, engage visitors, and grow your business.

  • 4 Benefits of Having a Local Strategy for SEO in Minneapolis

    Proper search engine optimization (SEO) helps create relevance and credibility within the Twin Cities and helps improve organic local search rankings. All businesses can benefit from SEO, but small businesses that rely on local customers can see an especially big benefit from Minneapolis SEO. When implemented properly, Minneapolis SEO can be free advertising for your company, help build a credible and professional reputation and much more. Below we discuss the four major benefits of having an SEO strategy in Minneapolis.


    How Can You Localize Your SEO to Target the Minneapolis Market?


    If you are a small business, it is important to localize your marketing efforts when you begin your promotional campaign. For example, if you are selling carpeting in Minneapolis, you will not want a title tag or header to read: “Carpet Sales.” It would be more beneficial to title your website: “Carpet Sales – Minneapolis | Company Name.” If you do not localize your SEO, you will probably not rank high because companies that are much larger and have a significantly higher budget will surely outrank you.


    It is important that you consider the specific demographics of Minneapolis as well. If you are targeting a specific age group, you will want to research which part of the Minneapolis – St. Paul region is the most popular with that age group and try to focus your keywords on that spot. If you are targeting a college-aged audience, for example, you may want to write a blog entry and use the term “Dinkytown” in the title. In addition, you must use keyword analysis to answer this question: what key terms related to your industry do Minneapolis residents commonly search for?


    The Four Benefits of Local SEO:


    Increase Traffic. Using Minneapolis SEO or SEO targeted to another local community helps your business get exposed to members of that community, which are the people that would actually be able to purchase your goods or services. Using local SEO means that you are competing with fewer businesses for high rankings, giving you a better chance of showing up on the first page. These two factors lead to increased traffic to your website and the opportunity to increase your sales.


    Lower Costs. SEO is one the lowest-cost marketing alternatives. The cost of Pay Per Click advertising is high for ads that receive a lot of clicks, and there is no way of regulating the quality of these clicks. Minneapolis SEO, on the other hand, directly targets people in the Twin Cities that are actively searching for your goods or services. You may be targeting a smaller area, but you will be targeting an audience of qualified buyers, which will lead to increased traffic to your website


    Increase Usability. This is more of a side effect than a direct benefit of SEO, but Twin Cities websites that are optimized for SEO also have increased usability. A website that is optimized is designed to be easy and quick for search engines to navigate, this makes it easily navigable for users as well. Modern consumers want a simple and understandable way to access their information, optimizing your website for search engines will help create a enjoyable and memorable experience for customers.


    Connect with Customers. Using SEO is a great way to increase your brand awareness and connect with customers. Appearing at the top of search rankings helps build awareness, trust and credibility for your brand in the eyes of customers. Social media is a popular tool for SEO, and can also help expand your brand presence and connect with current and potential customers.


    Overall, Minneapolis SEO, or local SEO, is great method for attracting qualified customers to your website and creating a brand that customers know, like and trust.

  • Using Google Remarketing to Increase Profits

    Using Google Remarketing to Increase Profits

    It is an advertiser’s worst nightmare. A customer visits your website, browses products, reads online reviews, and they are mere seconds away from clicking the purchase button or giving you a call for a service consultation. Suddenly, the potential buyer leaves the page for some unknown reason. Maybe the got a phone call and had to leave the house in a hurry, or maybe they forgot to plug in the laptop to charge. Whatever the reason, your customer that has interacted with your marketing and your website is now floating in the wind from a buying perspective. There is a chance that they may come back to your site later, but once a customer’s eyes leave your page, your chance of getting a conversion falls substantially.

    Luckily, there is now a way to give your potential customers reminders of your product or service after they have left your site. This is accomplished through the use of Google remarketing tags. The process for creating the tags is simple. A small section of code will be placed on various pages of your website. Once a user visits this page, they can be added to the remarketing list for specific terms, and they are accessible to you outside of your website. There are three highly effective ways to utilize this marketing tactic and bring back the wayward sheep of your customer flock.

    Remarketing for Paid Advertising

    The first Google remarketing method is utilized through PPC advertising. You can create a customized campaign for those who are on your remarketing list. You have the option to choose which keywords you want your ad to display for. If you have an individual who visited your site and viewed the “Televisions” page, you can then make sure that your ads appear the next time they search Google for “TV or Television”. Also, you can customize your PPC advertising bid for those on your remarketing list, meaning that you can bid higher amounts for those valuable potential customers.

    Remarketing on Google’s Display Network

    If you want to make an impression outside of your website and the Google search section, you also have the option to remarket on the Google display network. Your ad will have the potential to show on specific Google partner websites when a remarketing customer reaches their page. If you have a remarketing set for any ski-related terms, you can make your ski ads appear on Aspen vacation websites and provide a complimentary item to what the partner website has to offer.

    Dynamic Remarketing

    If you want to create a highly personalized advertisement that will appeal to a very specific customer group, you can participate in dynamic remarketing. This process allows you to tailor a custom ad that can display specific products or prices, and certain calls to action for a potential customer that may have put an item in their cart or compared specific products. This approach can be very useful for bringing back a customer who was previously on the fence. However, this type of remarketing should be used sparingly and intelligently.

    Remarketing on Google can be a great tool in the utility belt of any savvy marketer. The key is to make sure that your message is consistent across all mediums, and you present your product in an inviting way without becoming overbearing. Good luck in your marketing efforts and thanks for reading!

    -By Evan Wright