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Tag: digital marketing

  • How Google’s Newest Search Algorithm Could Affect Your Business

    How Google’s Newest Search Algorithm Could Affect Your Business

    Google’s appropriately named “Hawk” is the latest SEO algorithm that is bound to crawl websites soon and rank it based on the expected standards of the algorithm. While Google doesn’t get too specific with what to expect when they change algorithms, a major component is to ensure that two similar small businesses within a small area are visible in a given search.

    Google is also looking to eliminate listings that use the same address to get in an attempt to climb up the rankings. This can still be problematic if two similar businesses are in the same building or office park, but is still considered better for small businesses. In the end, these changes mean that businesses close to another won’t be able to bump one another out of the rankings so that one is completely missed when conducting a local search.

    Google has also provided updates that give the user more accurate searches that meet their criteria when looking for local listings. This may prove as a better use for longtail keywords, as they could prove to bring in good leads for a reasonable price.

    With a new algorithm, there are always changes and adjustments that have to be made in order to keep a good SERP ranking, or attain a better one. Here are some tips for your business to rise among the local rankings now that Hawk has been implemented.

    List with Google My Business

    In order to learn more about your business, Google’s search algorithms always crawl your listing in order to attain the information about your business. You need to make sure your address and contact information is completely up to date on Google My Business so you don’t get penalized or miss out on customers for having the wrong information.

    Search relevant keywords for your business

    Looking at all of the search terms relevant to your business show up, and gives you an idea of potential filters that could be harming your results. This is another way to make sure that your information is up to date. Also, it gives you a chance to find opportunities both hidden and not. Where could you be doing better?

    Be extra thorough

    SEO in itself is continual website maintenance, with tasks both big and small that need to completed in order to drive traffic to your site. You need to make sure all of the mundane details of standard SEO work are taken care of.  Make sure that your article titles and content are properly optimized for the keywords that you’d like to rank for, and that the meta tags and meta descriptions are optimized as well. The smallest discrepancy in your SEO could impact your rankings, and you must continually be on top of these things in order to stay relevant.

    As you may have surmised by now, SEO is a continual effort that needs constant attention in order to yield the best results. If you don’t have the resources to maintain an SEO effort in house, you can hire an experienced company to help you climb the rankings and to get customers in front of you.

  • 4 Content Strategy Tips to Effectively Market Your Business

    4 Content Strategy Tips to Effectively Market Your Business

    A focused and unrelenting PPC and SEO effort accompanied by a responsively designed website and/or mobile app will do tremendous things to drive traffic and conversions for your business. However, if you really want to distinguish your site from the competition to drive even more conversions, you can do so through an effective content strategy. Here are some things your business can do to become a content powerhouse that can bring in business like never before.

    Spice it up

    There’s enough run-of-the-mill content out there. You have to make the most of your content to draw in customers. Two big components of your content web copy and social media. The two pivotal objectives of your content should be to inspire a buying decision while ensuring that the content gives the customer a clear understanding of your product and/or services. Take a look at your competition and see how they use their content to drive conversions and find a way to improve upon their tactics for your own content.

    Be Specific

    In order to drive conversions, you need a pinpoint strategy to land that target market with your content. Find a niche that works for your business in terms of product offerings and how you go about sharing them. Is there a particular platform (on social media for instance) that works well for your products or service offerings?

    Put the effort in

    It takes a long time to truly notice how an effective content strategy will change your business. When you commit to a new content strategy, you have to give it time to succeed. If you feel you’re not getting the conversions you’d expected, look within. Are you spending any money to promote your content to get it in front of the right people? Your content can be optimal, but it needs to be seen by the people who are the most inspired to make an informed decision.

    Use multiple channels

    In this day and age, there are a lot of ways to showcase the use of your product, or display the knowledge you have when offering a service. You can do things such as keep an update YouTube or Instagram feed to show the superiority of your product or show your knowledge while demonstrating the value of your product in a visually appealing way. Doing this will help you reach more customers and target these people based on their viewing/reading preferences. 

    When forming a content strategy, it’s important to know that it has to be all encompassing. Content goes far beyond simple web copy and a blog post here and there. Content is all about customer outreach, establishing the meaning behind your words, and making your visual content come alive. If your company needs a content overhaul, it’s time to get in touch with an experienced company that can come up with a strategy that makes sense for your business.