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  • Use KPIs To Evaluate Your Business Accomplishments

    A key performance indicator (KPI) is the backbone of any business goal or initiative. KPIs are used to monitor the most important areas of a business and are the basis for deciding whether an initiative is succeeding or failing. It’s important for the leaders of a business to understand what their KPIs are and why they are important to achieving the goal at hand.
     
    Deciding which KPIs to track can be deceiving. The most commonly referred to KPIs for many business owners are revenue or sales. However, revenue and sales are simply metrics and each is not necessarily a KPI. They become KPIs when they are put into the context of a business goal.
     
    Instead of just increasing overall revenue, why not set a goal to increase average revenue per order? By selecting a specific KPI, the business owner has a true percentage to work with. He or she can monitor this over time, chart the progress and make adjustments. Identify a goal that can be measured by a metric and figure out how to transform it into a KPI.
     
    Ratios and percentage tend to make great KPIs. It does not do any good to double your sales volume if the average order price is discounted at 50 percent.
     
    KPIs can include any number of elements and they will vary depending on the goals of the organization. Some common KPIs might include:
     

    •Net Profit
    • Customer Engagement
    • Customer Complaints
    • Market Share
    • Carbon Footprint
    • Employee Satisfaction
    • Return On Investment (Roi)
    • Share Of Voice
    • Newsletter Engagement

     
    One you have identified a business goal or initiative, defining the proper KPIs becomes much easier. If one of my business goals is to increase sales through our newsletter, I would look at KPIs such as the percentage of website visitors that sign up for the newsletter. I would also look at the percentage of people opening the newsletter and the percentage of people who click my website link. Once I have identified which areas provide the most important information for reaching my business goal, I will figure out what adjustments need to be made.
     
    To increase the conversion rate of email sign ups, I might use a special promotion or make the call-to-action button more prominent on the website. To increase the email open rate, I can experiment with different headlines. Again, once the KPIs are identified, the path to success will become much clearer and the goal much more attainable.

  • Video SEO Explained: How To Optimize Your Online Videos

    As a website owner, it is important to recognize that online videos can truly push your website’s search engine optimization (SEO) success to the next level. There are simple steps that you can take to secure higher search engine rankings for Vimeo, DailyMotion, MetaCafe, and YouTube. Video SEO will help you get your message in front of more search engine users, resulting in more customer conversions via your brand’s website.

    What Does Video SEO Involve?

    YouTube considers several elements when it judges how it will rank your video. These elements include:

    • How long you can hold your audience.
    • How many people subscribe to your channel.
    • The number of video comments, likes or dislikes your video acquires.
    • Your use video tags, titles and descriptions.

    In order to produce a video that has the potential to go viral, you need to ensure that your video content is entertaining, useful, educational, inspirational, and-or shocking. It should grab a user’s attention and motivate them to watch more of your videos.

    In order to keep your viewer engaged, it is recommended that you post videos that are no longer than five minutes in length. In fact, the most common length of YouTube’s most popular videos is three minutes. Remember, your goal is to encourage viewers to watch the whole video. Keep in mind that with the abundant amount of information online, the attention span of a given user is most likely very limited.

    Video SEO Tips:

    Page title. It is crucial that both your title and your thumbnails are related to the keyword / phrase associated with your video. If your video ranks well on YouTube, it will no doubt rank well on Google.

    Let’s say that you have posted a funny video of your cat (after all, ‘pet’ videos are extremely popular online). Your title is: “Jeffery the Cat Plays Hopscotch.” Although this video title explains what is in the video, users will most likely search for “cat” and “Hopscotch” in the same query.

    You goal is going to be to write a title that is relevant, but will have words that people are likely to search for. In the case above, you would have a better chance of acquiring viewers if your video was titled “Cute Cat Acts Like A Person Playing Hopscotch.” Why? It is because this title has the phrases “cute cats” and “acts like a person.” These two phrases are searched for much more often than “Jeffery the Cat” or “Cat Plays Hopscotch”. Of course, your title must not be misleading; it must be relevant to the subject matter yet optimized for popular search queries.

    Let’s apply this to business and pretend that you run a car cleaning service in Minneapolis. You have created a YouTube video to promote your company. Your instinct might be to make a “catchy” title such as “Wow! You Can Have a Squeaky Clean Car in Minutes.” While this title is certainly inviting, it will not help you appear in many relevant searches.

    In order to improve the visibility of your car cleaning service, you should be more specific in regards to your service and your location. Your video would obtain a wider audience if you titled it, “Minneapolis Car Cleaning Service.” Although this video title may not be as glitzy, YouTube and Google will give it priority and it will be easier for Minneapolis users to find. This is because the video contains keywords that Minneapolis residents will actually use when looking for a local car cleaning service. If you would like to get creative, you could blend your advertisement with education. You could create a series of educational videos, such as “5 Car Care Tips From Sam’s Minneapolis Car Cleaning Service.”

    Video thumbnails allow users to view a short snapshot of your video. Make sure that the image use is captivating and visually appealing in order to interest the user’s attention.

    Video descriptions. Your video description should be very in depth and contain links back to your site. You are responsible for informing search engines what your video is about. You have 980 words to describe your video. Associations have been found between video length and how well it ranks. Our advice: use as many words as you can to create your relevant description. If you run a business, include your company name, address and phone number.

    Video tags. YouTube offers many video tag options. You are allowed 500 characters. Do not misuse the tags that YouTube provides you. Make sure that they are relevant to what you offer in the video.

    Call-to-action. A call-to-action is a well-defined action that you want your viewers to complete. YouTube allows its users to add a call-to-action button within the video. In order to obtain customers or build you followers, you should always include this button.

  • What Is Organic SEO?

    When you implement an organic search engine optimization (SEO) campaign, you are employing strategies in order to secure a high ranking on a major search engine results page. These placements are not obtained by paying Google, Yahoo! or Bing. They are obtained by utilizing certain techniques that adhere to the search engine’s algorithm.

    Organic SEO techniques include pursuing specific keywords related to your business, adding quality content to your site and obtaining backlinks from authoritative websites.

    Websites that devote resources to organic SEO have a much better chance of securing a high placement for given search queries. For example, if your company or organization provides IT services and you utilize organic SEO strategies, you have a strong chance of appearing above your competition when a Google user searches for “IT Services.”

    What Are The Benefits Of Organic SEO?

    The benefits of organic SEO include:

    • Organic SEO = more clicks / more traffic to your website.
    • Organic SEO results in longer – even permanent – placement on a given search engine’s top listings.
    • Organic SEO strengthens your brand’s reputation.
    • Organic SEO is very cost-efficient when compared to paid advertising.

    Performing organic SEO can be a very tedious and long process. It is not a one-time endeavor. It requires consistent and endless work. When you stop implementing SEO, your online visibility will diminish. However, you get from it what you put into it and if it is done correctly, you can experience permanent benefits.

    Properly-applied organic SEO will lead to higher placements on the major search engines and increased traffic to your website. By using SEO, you have the chance to avoid spending your money on expensive advertising campaigns. Securing first-page placement on Google means that Google will continuously advertise your site on your behalf.

    What Are The Strategies Used To Improve Organic SEO?

    The results that a search engine presents to its user reflects its ability to deliver quality content. For example, if you are searching for IT services, Google will show you what it perceives as the best IT services-related websites. If Google consistently showed low-quality websites in its results, its users would begin using a different search engine. SEO is the practice of convincing Google that your website is trustworthy and offers useful, high-quality content.

    Search engines use several key factors when they consider a website’s placement. The primary factor is how relevant a website’s content is to the subject matter it claims to focus on. If the home page header on your website says “Landscaping” but you provide IT services, it is unlikely that Google will promote your brand.

    To perform organic SEO correctly, your site’s content must be relevant for what a user is searching for. Organic SEO is accomplished by:

    • Featuring well-written, high quality and informative copy on your site.
    • Writing abundant copy on your site (the more copy you feature, the more search queries you will rank for).
    • Having a good link structure.
    • Applying technical SEO tactics, such as meta tag placement and increasing your site load speed.
    • Obtaining quality backlinks to your site.

    If you study organic SEO, you will no doubt run into the term black hat SEO. Black hat SEO refers to aggressive and sometimes dishonest tactics that webmasters use to boost their website’s ranking. By using black hat SEO strategies, you are concentrating solely on satisfying the search engine and not your human visitors.

    Examples of black hat SEO techniques include:

    • Overusing the keyword you wish to rank for (otherwise known as keyword stuffing).
    • Using hidden links.
    • Duplicating or even stealing content from another user (or from your own website).
    • Buying links from low-quality websites.

    Although black hat SEO techniques can increase a website’s search engine placement for a short period of time, they usually result in an eventual drop in rankings. In fact, the overuse of black hat SEO can result in your website being banned from a search engine altogether. In addition, a website that uses black hat SEO techniques will usually not appeal to its visitors and will have a harder time converting potential clients.

    If you would like to learn more about how organic SEO can benefit your website, please contact the SEO professionals at DigitalParc by calling 612-845-5590 or by emailing hello@digitalparc.com.

  • Why SEO Is An Ongoing Process

    You have started a business. It is nothing massive, but you are finally realizing your dreams of owning your own time and throwing your energy into something you are passionate about. While many small business owners are thrilled by what seems like the opportunity to be free from the corporate structure, it is crucial to remember that within the current structure of information and communication networks, small business players will always be operating within a matrix drawn by large business players.

     

    While it may seem that this point is irrelevant to small businesses that are not competing with large corporations, understanding the ramifications of this insight is key to establishing a viable business in its early stages.

     

    Think about it like an ecosystem: biologists have pointed out that certain natural systems come to dominate ecologically by reaching “tipping points” after which the system’s dominance comes to be self-reinforcing. Biologists call this phenomena positive feedback. Many changes in ecosystems appear to be sudden because of positive feedback. When part of a system increases, another part of the system changes in a way that makes the first part increase even more.

     

    Put most simply, success makes it easier to continue succeeding, and creates systems in which successful entities become massively dominant. The same dynamic can be seen in almost any competitive system. Take your iTunes “25 Most Played Songs” playlist. While songs may reach that playlist by virtue of being played only a few more times than other songs, once they reach the playlist, they tend to stay there. Every time you play the Top 25 playlist, the songs are played again, increasing the total number of plays and ensuring that the top songs stay on the top.

     

    Search engine results function in precisely this way, through positive feedback loops. Certain links get more clicks, resulting in higher search ranking, resulting in more clicks.

     

    Success creates success. As a result, no matter how innovative your new business idea may be, it will inevitably “go extinct” unless you come up with strategies to break the positive feedback loop of Internet search results.

     

    Think about SEO consultants as trained web ecologists – they know the detailed mechanics that can be manipulated to prioritize your web site in search results, and can help break market dominance by disrupting the success-creates-success loops. More importantly, SEO consultants can give your business the push to create your own self-reinforcing positive feedback loop.

  • DigitalParc Is Now A Google Partner!

    Google Partners is Google’s program for advertising agencies, digital marketing professionals and SEO consultants. The program is designed to help agencies stay informed on current trends. In addition, the program offers agencies access to updated educational material related to Google’s vast and ever-growing list of tools and services.

     

    The digital world changes rapidly and it is crucial that you stay ahead of the curve. Having become a Google Partner, the team at DigitalParc will have even more resources to significantly improve the Internet marketing ROI of its clients. Our status gives us access to Google’s newest features, even before they are available to the public. Any project assigned to our team will be completed faster and in a more effective way.

     

    Search engine optimization (SEO), pay per click (PPC), content syndication, social media marketing, and web design are only a few of the many avenues that businesses should take to enhance their reputation and online visibility.

     

    Of course, not every business has the resources needed to make use of every major digital marketing opportunity. Some business employ entire teams to strategize and manage their campaigns and marketing initiatives. Others partner with professional digital marketing agencies – such as DigitalParc – to ensure they remain competitive online. Working with an agency will not only enhance your ROI; it is cost-efficient. DigitalParc offers services at the most competitive rates in the industry, delivering superior results throughout the process.

     

    DigitalParc is an Internet marketing partner that specializes in web design, SEO and paid search. We continue to work passionately to keep our clients ahead of the competition. By becoming a Google Partner, we have made an even stronger commitment to our clients and our craft.

  • How to Make a Perfect Law Firm Website Design

    In the fast-paced, technology-based world that we live in, reliance upon the Internet is a daily and a common occurrence, whether it entails users searching for an address, a phone number or for information about a particular business or service. When individuals are in need of a legal professional, the Internet is one of the very first places they may turn.
     
    When it comes to the success of your law firm website, these three key factors will help you stand out from your competitors:
     
    1.) Web Design
    2.) Search Engine Optimization (SEO)
    3.) Conversion
     

    Law Firm Web Design

     
    A good legal website design will have the ability to initially draw potential customers in by utilizing correct keywords and search engine optimization. A strong law firm website design will keep potential customers engaged and on their page by utilizing outstanding graphic design, simple navigation and the power of the first impression to develop trust and entice the visitor to view all of the site’s content.
     
    A powerful legal website design includes a landing page or a home page that compels the visitor to stay on your site but does not overwhelm them with too many details or too much text. By providing succinct summaries of your legal expertise, offering examples that build the trust of the visitor, and applying conversion tactics to encourage the visitor to contact your law firm, your website will be ready for long-term performance and optimal results.
     
    Proper law firm website design will not only allow you to demonstrate your general legal expertise; it will permit you to exhibit your specific legal services. You can do this by creating an easily navigable website that features landing pages dedicated to specific areas of your legal expertise. (Note: you should mention those areas on your homepage as well).
     
    “Establishing trust and credibility – especially in the legal profession – is incredibly important and your law firm website design should be able to convey your expertise and experience quickly,” said Thomas Beedem of the Beedem Personal Injury Law Office. “You can attain trust by highlighting important cases that you have worked on as well as displaying your legal associations, legal accreditations, professional memberships and any awards or accolades that you have received as an attorneys.”
     

    Benefits of SEO for Law Firms:

     
    Competition within the legal field is very aggressive. In fact, in the United States alone, there are roughly six million searches lawyers every month.
     
    When considering the exceptionally niche consumers that are seeking legal services, search engine optimization (SEO) becomes critically important when it comes to standing out from your competitors in the legal field.
     
    Search engines analyze critical data on your website such as your geographical location, meta tag data and your use of keywords. If your law firm website is properly optimized, you will experience an increased flow of qualified leads. This will result in gaining new clients.
     
    Website navigation is also very important to attain high SEO. For example, you may have a section for personal injury cases. In this case, you could highlight – or sub-categorize – different forms of litigation that your legal firm has worked on within that niche, such as auto-accidents, injuries, medical malpractice, etc.
     

    Law Firm Website Conversion

     
    The ultimate goal of your legal website is conversion. This refers to the processes by which you gather information about potential clients and convince them to contact your law firm for more information on the legal services you offer.
     
    Law firm websites with the highest conversion rates include the following conversion tactics:
     
    Engagement. Strong yet simple website design will keep your visitors engaged and entice them to contact you. It should be easy to locate your contact information on your website. You should consider placing calls to action on every page that are not too flashy or distracting, but that offer simple ways to email or call your law firm.
     
    An offer of free legal case evaluations. By offering free, no-hassle case reviews for potential clients, you will gain their appreciation and will encourage them to reach out to you.
     
    Live online legal advice. By offering web chat services that allow visitors to contact you with generic legal questions in real-time, you are far more likely to increase customer conversion. Make sure that you are not too “pushy” as this might result in potential clients moving away from your website. You should employ a friendly, knowledgeable and professional tone that establishes trust and legal expertise.
     
    In this digitally driven age, website design and search engine optimization (SEO) are key components to successful marketing & integrated marketing for all businesses. When considering the exceptionally niche consumers that are seeking legal services, SEO becomes critically important.
     
    In addition to positioning your law firm at the top of search engines, proper website design and SEO services should also generate a steady stream of organic traffic to your site. When potential clients search the web for legal services, our marketing firm analyzes critical data such as geographical location, meta tag data and keyword searches to provide you with highly qualified leads that result in gaining new clients.

     

  • 8 Strategies to Increase Online Traffic

    The whole point of having a website is to help people find you in order to buy your product or service. Below are eight marketing techniques to help you increase your online traffic by staying active in the online world.

     

    1. Trade Banners. Find a company that also sells products or services in your market. Contact them to trade a banner ad with them. You can promote their website and they will promote yours.

     

    1. Start Blogging. Blogging keeps your content moving and helps Google see that your site is active. A stagnant site is one that never changes and has no new content. A blog will be a great way to offer information, advice and experience to the people who are looking for it. With active and moving content, it will be much easier to get high rankings in the major search engines.

     

    1. Combine Photos and Text. People like different types of graphics or photos on a blog post. The way to make the photo optimized online is to add text to the photo. This allows search engines to “read” the picture and add it to relevant content on your page. Your photo can be both an eye pleaser and a traffic-driving tool.

     

    1. Guest Post. Write blog posts for other people’s blogs that are in your industry. While doing so, have a link back to your website. This will make both of you look good.

     

    1. Reply to Comments. On any blog post, you could have people reply with comments about the post. Respond to them. Do it in a thoughtful manner where the reader knows that you appreciate them taking the time to read your content. Your responses are public, so be mindful of your words used so that they can’t be misinterpreted.

     

    1. Participate in Industry Talk. Whether it is on industry online forums, blogs, or social media sites, make your presence known. Comment on blog posts about your reaction, add valuable information to online forums, and connect with your customers or industry related folks on twitter and Facebook.

     

    1. Utilize Twitter. Send out tweets on Twitter that are encouraging, informational, or funny. This could be thanking an influencer, or contributing a valuable piece of information. Hashtags and @mentions are everything on Twitter. So know who and what you are connecting yourself with when you use them—but they must be used in order to be seen.

     

    1. Facebook Posting. Facebook is where just about everyone is anyway, so you might as well join the crowd if you want to be heard. Facebook posts can be a great way to get your name out to people. Connecting your business info and website to your Facebook page will help people get to your actual site and see your products.

     

  • What Makes a Fabulous Salon and Beauty Website?

    We live in a day and age where people perform research before ever setting foot in a brick and mortar store. Through their phone, tablet, or desktop computer, customers are looking to your website for answers, coupons, and services. So the question beauty salon owners need to be asking is: does your salon’s website have the key components to drive customers from the website into your store?

    What are the Three Key Components to Successful Salon & Beauty Website Designs?

    DESIGN

    The first component is website design. A salon website should have just as much personality as those who use it. It needs to be as unique and one of a kind as the patrons who frequent the salon. The website should be an ambassador for your beauty salon. Can customers make appointments, see your services, find your locations, see special promotions, or see featured styles? How are these elements laid out on each page? Is the website serving both your customers and your salon? These are all questions you should be asking yourself as you contemplate a new website design for your store.

    SEO or Search Engine Optimization For Your Beauty Salon:

    DRIVE

    Once you get your design in place the next step is making sure people can find your new site. This can be done using SEARCH ENGINE OPTIMIZATION (SEO). SEO is the art of figuring out which keywords salon customers most frequently use and making sure your website ranks high for them. This seems to be the portion that most “do it yourself” website builders tend to miss. Many websites are built by companies that let the user choose a template and then plug in their own pictures and content. Problem is, nobody can find the website because the people designing their own sites are not web developers.

    Search engines analyze critical data on your website such as your geographical location, meta tag data, website crawl speed, inbound links and your use of keywords. If your salon website is properly optimized, you will experience an increased flow of qualified visitors. Just like becoming a skilled stylist, SEO is a skill learned through experience. It takes time, practice and discipline.

    In The Example Below, There are Three Different Search Queries That a User May Use:

    – “Cheapest hair salon”
    – “Best beauty and hair salon”
    – “Local hair salon”

    Which one would you like your salon’s website to show up for? The answer is: whichever one fits your business best, but you wont show up for any unless you take the necessary steps to build your salon and beauty website the right way using SEO best practices.

    Is Your Salon or Beauty Website Turning Visitors into Customers?

    CONVERT

    Another overlooked component of many websites is CONVERSION. The ultimate goal of any website should be to drive more business. What do people do when they show up to your salon’s website? They most likely are doing whatever your website is telling them to do. Is there a strong call-to-action button prompting them to make an appointment or give you a call? Is there a printable coupon they can bring in? Is the information on each page designed to achieve a specific goal? If not, it certainly should be and you certainly don’t want to use all those tactics on one page because it can be very confusing for the visitor.

    Many salon owners throw up a bunch of information about products and new styles but is this achieving the main goal of your business? Does it get people to shop with you and come into your store? These are all questions you should be asking yourself when you think about the conversion component of your beauty Salon’s website.

    Design a Website, Drive Traffic and Convert Traffic into Customers.

    Your beauty salon website should act as an additional employee for your business. It should provide customers with information and direction. It should make life easier for not only your customers but your business as well. It should be designed well, rank high for the right keywords to drive traffic, and than display the information correctly in order to convert the visitors into customers. If your current website isn’t doing these things it may be time to upgrade. There is a science to building an effective website. Do your homework and give serious consideration into evaluating how effective your website currently is.

    DigitalParc creates custom fashion and beauty web designs that capture the essence of a business’s brand to help distinguish it from the competition and leave a lasting impression with customers.

  • How to Design a Perfect Home Building & Remodeling Website

    There are so many things to think about when building or remodeling a home that it is easy to get overwhelmed and to overlook small but important details. The same is true for home builders and remodeling professionals when they decide it is time to build or revamp their website.

    Home Building Design vs. Website Design

    When it comes to website design, home and remolding websites must reflect the kind of service the customers are going to get. It is important that your company’s website is designed with a purpose. Your website is a brochure for your business so you want to show off the products and services that you provide while also prompting the visitor to reach out and inquiry about services. The design of your website is often your best chance to provide a great first impression to visitors.

    Getting the RIGHT Traffic to Your Remodeling Website

    Are the right people finding your business’s website? People use many different phrases and keywords to search for products and services. The art of search engine optimization (SEO) is being able to make websites rank high in the search engines for the specific keywords.

    An example might be someone searching for “home remodeler company reviews” and another person searching for “Hiring a home remodeler”. The first person is probably still in the research stage. They are looking for information and are higher in the sales funnel. The second person is most likely a little further along the sales process and is more likely to pull the trigger on actually hiring a home builder or remodeler. Is your current home building or remodeling website optimized to take advantage of all the different type of ways people can search for your services?

    Convert Website Visitors Into Customers

    When someone stops by your website…

    • Is it clear how they should proceed? …This is often an overlooked aspect of website design. The ultimate goal of any home or remodeling website is to educate consumers and drive leads to your business.

    • Does each page have a strong call-to-action?

    • Can you buy products or services directly from the website?

    • Are there coupons or promo offers that create a compelling reason for the customer to choose your remodeling company over another?

    • Is the information on each page presented in a clear concise way that makes it easy to understand what the customer’s next steps should be?

    These are the questions you should be asking yourself through the website design and SEO process. You need to steer your customers in the right direction. Each section of your website needs to have clear directions on how the visitor should interact with the site. An effective website should guide customers down the sales funnel. After all, the ultimate goal of your small business website should be to help drive more business.

    Three Steps: Design a Website, Drive Traffic & Convert Traffic Into Customers

    When you use the three main components mentioned above your small business will sooner begin to grow and function in ways you never imagined.

    ➡ Click here if you’re in need of small business SEO services

  • 5 Ways SEO Can Help You Promote Your Nonprofit

    If you’re involved with a non-profit organization, you know that financial challenges are one of the biggest hurdles that your entity can face. The ever-growing presence and power of social media has helped many previously underfunded nonprofits exceed their wildest dreams, sometimes by posting something that goes viral, but usually by being educated about how to harness the power of the Internet, social media and search engine optimization (SEO).

    SEO is a crucial tactic for nonprofits to utilize, as search engine optimization is the actual process of how your page comes up in search engines like Google, Bing, Yahoo! and DuckDuckGo. Large companies have entire teams dedicated to studying search engines’ algorithms and assuring that their company stays high in the page rankings. As a nonprofit, that is most likely not in your budget, but SEO is a powerful tool and can help your nonprofit cause a few different ways:

    1. SEO can drive traffic from keyword searches to your nonprofit website. Keywords are important to SEO, so you’ll want to make sure that you know what people are searching for when they are looking for your cause.

    2. SEO can promote or highlight your non-profit cause if you continually add fresh content to your website. If you think that just having a website with keywords on it will make your nonprofit stand out, you’re wrong. SEO optimization works best when you are continually adding new posts and items to your website through a blog. Having a blog on your nonprofit website will allow your organization to post various ideas about your cause, including informational stories, press releases and other worthy items.

    3. SEO can boost the credibility of your nonprofit cause if you encourage inbound links to your website. You can list your nonprofit cause with larger organizations and post on larger websites with content that links to your site. If larger sites refer to your nonprofit organization, your website will rank higher in search ratings.

    4. SEO can boost the overall social media results of your nonprofit by allowing search engines to see the number of “likes” that your nonprofit has on social media sites such as Twitter, Facebook, Google+, Tumblr, etc. Search engines see the followers and likes that your nonprofit has and that can raise the ranking of your website with them.

    5. SEO can give your nonprofit priceless data about who is looking for your cause and why. When you use SEO to analyze traffic to your site, you’ll find out who is searching for you, why they are searching for you, what pages they visit and so much more. Once you understand your audience, you can really unleash the power of SEO for your nonprofit to gain more followers and contributors to your cause.