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  • The Importance of Honest Website Project Timelines

    It can be a challenge for website designers or agencies to explain the intricacies that are involved with website design or website redesign to their potential customers. Even clients with a good grasp on how digital advertising and online shopping work might not understand all of the development and nuances that go on in the background to make a website successful. Of course, adding a new client to the roster is always exciting and sometimes even the best designer gets caught up in the moment, promising to deliver a website project that doesn’t fit into a realistic timeline. Giving an unrealistic timeline regarding website design sets you up for stress and potential failure, as well as undermines just how much work goes into good website design. Simply put, the importance of honest website project timelines cannot be understated.

    Usually when you’re contacted for a website project, the client either has a site that isn’t functioning the way that they’d like, or they are eager to get their new idea off the ground. In the competitive nature of the business, with people promising all sorts of abilities to design a website overnight, it can be a professional instinct to also make a promise that cannot be met out of the fear that you won’t be viewed as being able to provide the same services as your competitors.

    Anyone in the website design field that is good at their job knows that building a powerful, result driven website takes time and analysis. Expressing this to clients up front establishes a business relationship that allows both you and your client to operate professionally. Here are a few ways to help you set realistic project timelines for your website design projects.

    The Importance of Honest Website Project Timelines

    Understand The Scope

    Make sure you understand exactly what the client hopes to achieve with the website design or redesign. This may sound easier than it is sometimes, as many people tend to think that just having a website guarantees business.

    Have a form and process in place that allows the client to walk through their desired goals and make sure that you articulate those desired outcomes back to the client before beginning the project.

    Be Specific

    Once you know the desired outcome of the website and the elements that need to be built into it, make a schedule for the project with firm dates rather than approximate ones. Avoid giving nebulous timelines like, “It will be done in about two or three weeks” and instead deliver date-specific outlines. This allows for easy assessment of how the project is going by cross-referencing the project timeline with the work that’s been done.

    Look At The Calendar

    You’d think that looking at your calendar is a given when creating timelines, but so often designers forget to work holidays and peak busy seasons into setting realistic timelines. If your agency contracts with freelance professionals, assure that they are available to meet your deadlines before you promise to deliver.

    Despite efforts to provide realistic timelines for website design, everyone has encountered projects where you run into issues that you’ve never seen before or that pose problems that weren’t previously thought of. Should you hit one of those snags, make sure that you update your client right away. While they may not be happy about the delay, most professionals understand that sometimes unforeseen issues arise and will appreciate the honesty.

  • 4 Proven Ways to Optimize Your Business Blog Posts

    There is no question that the Internet has changed the way that people shop and live. As more and more businesses begin to recognize the importance of well-designed websites, they are also becoming aware of how critical page and search rankings are to their site traffic. That said, there are a few proven ways to optimize your business blog posts to improve your SERP listing and attract new business. (more…)

  • How To Enhance The Checkout Process or Clients With Online Shopping Cart

    The holiday season is upon us, and online spending and shopping continues to grow in popularity each year. Is your website optimized for the most simple and quick shopping experience? Are you losing out on potential sales due to how your shopping cart function is designed? Well fear not! Today we’ll explore some tips on how to enhance the checkout process with online shopping cart for your customers.

    Consider your online sales process as the store that your customers are walking through. You want the store to be clearly labeled, so that customers can find products with ease. You want them to be able to fill up their carts without having to backtrack many times, and, most importantly, when it’s time to check-out, you want them to stay in line and pay for the products that they’ve added to their carts, not turn around and walk out of the store empty handed.

    The web design and function of the shopping cart on your website matters greatly and websites with the simplest and most streamlined checkout process boast the most loyal and return customers. Here are some tips on how to enhance the checkout process with online shopping cart to make your website more efficient and your customers’ experience even better.

    How To Enhance The Checkout Process With Online Shopping Cart

    Customers Don’t Like To Register To Buy

    Initially, nearly all online sales required a shopper to register in order to proceed with the checkout process. After extensive studies of what the top factors are for sites with high-volume sales, many businesses are rethinking this concept. Jared Spool points to some eye-opening data about the registration process and completed sales that should definitely give pause to any online retailer as they consider the checkout and shopping cart on their sites. The undeniable message in the post: Shoppers don’t like having to register to checkout, and if the process isn’t simple, they will leave and spend their money elsewhere.

    What’s In The Cart: Design “Musts”

    When your customers are getting ready to check out, they will need to review the items in their shopping cart. It’s critical that your website design incorporate the most user-friendly and informative methods possible, so that there isn’t confusion and the need to hit the “back” button as shoppers try to assure that they have what they need.

    Rather than having only items listed, make sure that you include images of the products, the link to the product and the product specifications for simple assurance and a speedier checkout. Remember, the quicker and more simple the checkout process, the more likely your window-shoppers will become paying customers.

    Modify Link

    Online shoppers can use their cart for both items they want to purchase, as well as items that they might want to compare before they checkout. People can also simply add incorrect items into their shopping cart, only to discover them as they go to checkout. No matter what, your website shopping cart and checkout experience should include a “Modify” button that makes the process of removing items from the cart simple.

    By providing a quick “remove” checkmark next to products in the shopping cart, you’re assuring that customers won’t try to go back on the order, which increases the chance of the sale not being completed. Simple modification of the shopping cart makes for a better customer buying experience.

    Delivery Times: Spread The Word

    Despite the many advantages of shopping online, one of the biggest drawbacks to it is that shoppers cannot get that instant gratification of a product in hand as soon as they have paid for it. Be sure to counteract this by clearly advising of shipping and arrival times with each product.

    Adding sales-friendly lingo to encourage your website visitors to hit the “buy” button also helps. If they are weighing heading out to find a product in a store versus purchasing online, a reminder that they could have the product in their hands within two days might be all the encouragement that they need to complete the order on your website.

    Thank You: Don’t Forget Post-Sales Customer Service

    As soon as a customer completes a sale on your website, they should receive an email confirmation of the purchase. In that message you should thank them for their order, as well as include a link to track the delivery process. By incorporating customer service and ease of delivery into your online sales process, you are increasing the chance of repeat business. We might live in a digital era, but customer service never goes out of style.

  • 9 Web Design Elements That Improve Conversion On Your Site

    As we have discussed before, proper website design is critical to your business and brand. You only have about eight seconds to entice a visitor to stay on your page. The importance of good web design cannot be understated in our technology-driven economy. Often clients will assume that if they have a beautifully designed site, the work is done. But that’s never the case. Remember to include these 9 web design elements that improve conversion on your site to focus on your target audience and improve your SERP listing.

    9 Web Design Elements That Improve Conversion On Your Site

    There are many elements to consider when you’re considering the design of your new website, and any good web design firm will staff a host of media professionals, from graphic designers to copywriters and engineers in order to deliver the most compelling and rewarding websites to their clients.

    Today we’re focusing on the importance of the functional requirements that should be considered when designing a website. Consider it the technological way of assuring that beauty isn’t only skin deep on your website.

    Functional requirements require that you think about how you want your website to work and the core processes that you expect your website to be able to achieve in order to deliver.

    Think of the functional requirements of your website in the most basic of concepts, barring from your mind how you want the website to look. Consider the functional assessment of your website as the ultimate customer experience: What must your website do to attract and retain customers?

    Simple examples of functional requirements include:

    1. The website needs to be able to process customer orders.
    2. The website needs to be able to complete sales transactions.
    3. The website needs to retain customer purchase information.
    4. The website needs to have a sign-up function.
    5. The website needs to host video.
    6. The website needs to have a calendar.
    7. The website needs to have a blog.
    8. The website needs to have a contact form.
    9. The website needs to have social media links.

    Many websites fail due to the fact that the sites were designed considering only the visual elements of the website, with no regard to how the website would actually function behind the scenes. This often leads to a navigational nightmare for potential customers, who will think nothing of leaving your website to find one that operates in a more streamlined manner.

    In addition to forcing you to think about the customer experience, functional design planning will reduce website design and delivery delays and costs. If you solely focus on how you want your website to work, without assessing the functional requirements or reality of your site, this leads to major budgetary issues and time delays.

    While a graphic designer can create wonderful logos and images for your website, it’s important that website developers be a part of the initial process to assure that what you’re envisioning is technically possible and makes navigational sense.

    The last thing that you want to happen is to have a website designed that looks good, but that doesn’t make it simple to convert visitors to buying customers. It should be simple for someone visiting your site to sign up for a newsletter or purchase your product.

    The ‘pretty on the outside’ concept won’t get you good results in the long-term when it comes to e-commerce. A good web design agency can assist you with all of the important and unseen components that are critical to having a successful and profitable website. Contact the professionals at Digital Parc for a consultation, and remember these 9 web design elements that improve conversion on your site.

  • The Art Of Performing An Online Competitive Analysis

    A competitive analysis is a critical part of any business marketing plan. It refers to the process of identifying and evaluating your competitor’s marketing strategies and comparing that information with your own approach.

     

    An online competitive analysis is not an attempt to “spy” on the competition; it is a method of discovering the strengths and weaknesses in your own marketing efforts. It is a helpful method for uncovering new opportunities and it gives insight into whether a strategy worked for a similar company. Performing a competitive analysis can be an extremely complex or very simple process.

     

    8 steps of a thorough competitive analysis:

     

    • Identify your competitors
    • Identify products and services that align with your business
    • Determine the winners (who has the biggest market share?)
    • What are the winners doing now and what have they done in the past?
    • What tactics are they using currently? (digital and traditional)
    • Identify strengths and weaknesses of each competitor’s offerings
    • Identify any threats your competitors pose to your business
    • Identify the opportunities that may be available to you based on your analysis

     

    How to use the information from your competitive analysis to develop new marketing strategies:

     

    Once you’ve started gathering and bucketing information the true analysis begins. Sometimes a simple comparison chart is the best way to start. A comparison chart will help to visualize the differences between products and depending on what you offer, it might be a good chart to use to market your product. This can also be done on a company basis as opposed to a product differentiation. You can list each competitor across the top and along the right hand side list out important information about each company such as: products offered (price, size, method, etc.), delivery options, current marketing tactics, estimated budgets, areas served, and customer service options among others. Once the competitor analysis grid is set up it will become much easier to identify areas of opportunity and weakness. The business leaders can use this information to make marketing changes as well as overall business changes if the need is great enough.

     

    Remember, your competitors are analyzing you as well.

     

    Remember, there is a good chance your competitors are looking into what you are doing as well. We live in a free market and there are always going to be market changes. It could come as new competitors, changing competitors or just plain old industry changes. That’s why a true competitive analysis is not a one and done type of analysis. It should at least be done on and annual basis. The information garnered from the analysis can help shape your future success. Making the data available to everyone throughout the company can have major benefits including a better understanding of the business and the contribution of fresh new ideas from employees.

     

    Understanding your competitors is often times the first step to better understanding your own business. It helps reinforce your strengths and find solutions to your weaknesses. It will also help indentify industry threats and possible opportunities. Making the investment of time and resources into developing a thorough competitive review will be wealth forth the time and effort.

  • Technical SEO: The Essential Checklist

    Technical SEO refers to coding and technical elements that the major search engines analyze to understand the purpose and health of your site. If you are performing technical SEO correctly, your website will be running smoothly, meaning that you will not have 404 – or ‘page not found’ – errors, your site will be load quickly and all of your pages will redirect properly.

    Applying appropriate technical SEO techniques has a major influence on your search engine ranking. In other words, it is unlikely that websites with poor technical SEO will experience first-page status on Google and the other major search engines. In addition, a website with flawed technical elements will certainly frustrate its visitors and lead to an increased bounce rate.

    Technical SEO differs from the more recognized SEO aspects such as link building and content creation. Below we discuss seven fundamental technical SEO elements.

    If you wish to see your website on Google’s first page, make sure that you can answer “yes” to the following questions.

    Is your robots.txt file set up correctly?

    The purpose of the robots.txt file is to thwart search engine spiders from crawling specific Web pages. It is critical that you ensure the file has been set up properly. Many webmasters set up the robots.txt file incorrectly and block entire websites from being crawled and indexed.

    Google Search Console will tell you what URLs that are being blocked.

    Are your title tags unique?

    It is importance that your <title> tags are exclusive. If you use the same title tag on multiple pages, Google may perceive these pages as duplicates. Having duplicate content on your website can hinder your SEO efforts.

    Do not make multiple pages that discuss the exact same topic. Your title tag should be no longer than 70 characters and should contain the keywords that summarize what the Web page is about.

    Are your URLs descriptive?

    One of the most effective and simple ways to improve your chances of securing first-page ranking on Google is to have brief and readable URLs on your website. For example, if your URLs look like this:

    Yoursite.com/object?cat=34&type=8&order=b

    …it will be difficult for Google to understand what your web page offers. URLs should be explanatory and understandable. The best practice is to use your targeted keywords. If you have a Web page that is dedicated to selling kitchen appliances, your URL should look similar to this:

    Yoursite.com/buy-kitchen-appliances

    Are your pages being indexed?

    If your Web pages are not being indexed, you will not show up on Google search. One of the easiest ways to make sure that your pages are being indexed is to simply look them up on Google. Copy and paste the URL of your page into Google and search for it. Does it show up? If not, it could either be that Google has not yet indexed the page or you have blocked the page from being crawled.

    If you wish to view all of your indexed pages, simple search for the following query on Google:

    Site:YourSite.com

    Make sure that you upload an XML sitemap and submit it to Google Search Console. This way, you can quickly see how many of your pages are crawled vs. how many are being indexed. This will allow you to quickly identify any issues that your site may have.

    Have you set up an XML sitemap?

    An XML sitemap is a simple list the Web pages that you wish to index. This feature makes it easier for Google to find your pages. Every page that you want to index should be included in your sitemap. Make sure that you submit your sitemap to Google Search Console.

    Do your Web pages redirect properly?

    A redirect is a method of sending your users and search engine spiders to a separate URL from the one they originally visited. There are three primary types of redirects:

    • 301 = “Moved Permanently”
    • 302 = “Found” or “Moved Temporarily”
    • Meta Refresh

    If you decide to delete a Web page, it is important that you redirect it to a page that is still active. If you do not, you will create a broken links. Websites with many broken links may experience reduced search engine rankings.

    We recommend using 301 – or permanent – redirects because it passes all of the ranking power of the original Web page.

    Does your website load quickly?

    The speed in which a website loads is a major factor in SEO. If the site loads rapidly, it will be crawled more exhaustively and it will be more likely that the pages will rank high in the SERPs. Additionally, a website that loads slowly will see most of its visitors leave – or “bounce” – and visit its competition. You can check the speed of your site by using the Site Speed report in Google Analytics.

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  • Use KPIs To Evaluate Your Business Accomplishments

    A key performance indicator (KPI) is the backbone of any business goal or initiative. KPIs are used to monitor the most important areas of a business and are the basis for deciding whether an initiative is succeeding or failing. It’s important for the leaders of a business to understand what their KPIs are and why they are important to achieving the goal at hand.
     
    Deciding which KPIs to track can be deceiving. The most commonly referred to KPIs for many business owners are revenue or sales. However, revenue and sales are simply metrics and each is not necessarily a KPI. They become KPIs when they are put into the context of a business goal.
     
    Instead of just increasing overall revenue, why not set a goal to increase average revenue per order? By selecting a specific KPI, the business owner has a true percentage to work with. He or she can monitor this over time, chart the progress and make adjustments. Identify a goal that can be measured by a metric and figure out how to transform it into a KPI.
     
    Ratios and percentage tend to make great KPIs. It does not do any good to double your sales volume if the average order price is discounted at 50 percent.
     
    KPIs can include any number of elements and they will vary depending on the goals of the organization. Some common KPIs might include:
     

    •Net Profit
    • Customer Engagement
    • Customer Complaints
    • Market Share
    • Carbon Footprint
    • Employee Satisfaction
    • Return On Investment (Roi)
    • Share Of Voice
    • Newsletter Engagement

     
    One you have identified a business goal or initiative, defining the proper KPIs becomes much easier. If one of my business goals is to increase sales through our newsletter, I would look at KPIs such as the percentage of website visitors that sign up for the newsletter. I would also look at the percentage of people opening the newsletter and the percentage of people who click my website link. Once I have identified which areas provide the most important information for reaching my business goal, I will figure out what adjustments need to be made.
     
    To increase the conversion rate of email sign ups, I might use a special promotion or make the call-to-action button more prominent on the website. To increase the email open rate, I can experiment with different headlines. Again, once the KPIs are identified, the path to success will become much clearer and the goal much more attainable.

  • Video SEO Explained: How To Optimize Your Online Videos

    As a website owner, it is important to recognize that online videos can truly push your website’s search engine optimization (SEO) success to the next level. There are simple steps that you can take to secure higher search engine rankings for Vimeo, DailyMotion, MetaCafe, and YouTube. Video SEO will help you get your message in front of more search engine users, resulting in more customer conversions via your brand’s website.

    What Does Video SEO Involve?

    YouTube considers several elements when it judges how it will rank your video. These elements include:

    • How long you can hold your audience.
    • How many people subscribe to your channel.
    • The number of video comments, likes or dislikes your video acquires.
    • Your use video tags, titles and descriptions.

    In order to produce a video that has the potential to go viral, you need to ensure that your video content is entertaining, useful, educational, inspirational, and-or shocking. It should grab a user’s attention and motivate them to watch more of your videos.

    In order to keep your viewer engaged, it is recommended that you post videos that are no longer than five minutes in length. In fact, the most common length of YouTube’s most popular videos is three minutes. Remember, your goal is to encourage viewers to watch the whole video. Keep in mind that with the abundant amount of information online, the attention span of a given user is most likely very limited.

    Video SEO Tips:

    Page title. It is crucial that both your title and your thumbnails are related to the keyword / phrase associated with your video. If your video ranks well on YouTube, it will no doubt rank well on Google.

    Let’s say that you have posted a funny video of your cat (after all, ‘pet’ videos are extremely popular online). Your title is: “Jeffery the Cat Plays Hopscotch.” Although this video title explains what is in the video, users will most likely search for “cat” and “Hopscotch” in the same query.

    You goal is going to be to write a title that is relevant, but will have words that people are likely to search for. In the case above, you would have a better chance of acquiring viewers if your video was titled “Cute Cat Acts Like A Person Playing Hopscotch.” Why? It is because this title has the phrases “cute cats” and “acts like a person.” These two phrases are searched for much more often than “Jeffery the Cat” or “Cat Plays Hopscotch”. Of course, your title must not be misleading; it must be relevant to the subject matter yet optimized for popular search queries.

    Let’s apply this to business and pretend that you run a car cleaning service in Minneapolis. You have created a YouTube video to promote your company. Your instinct might be to make a “catchy” title such as “Wow! You Can Have a Squeaky Clean Car in Minutes.” While this title is certainly inviting, it will not help you appear in many relevant searches.

    In order to improve the visibility of your car cleaning service, you should be more specific in regards to your service and your location. Your video would obtain a wider audience if you titled it, “Minneapolis Car Cleaning Service.” Although this video title may not be as glitzy, YouTube and Google will give it priority and it will be easier for Minneapolis users to find. This is because the video contains keywords that Minneapolis residents will actually use when looking for a local car cleaning service. If you would like to get creative, you could blend your advertisement with education. You could create a series of educational videos, such as “5 Car Care Tips From Sam’s Minneapolis Car Cleaning Service.”

    Video thumbnails allow users to view a short snapshot of your video. Make sure that the image use is captivating and visually appealing in order to interest the user’s attention.

    Video descriptions. Your video description should be very in depth and contain links back to your site. You are responsible for informing search engines what your video is about. You have 980 words to describe your video. Associations have been found between video length and how well it ranks. Our advice: use as many words as you can to create your relevant description. If you run a business, include your company name, address and phone number.

    Video tags. YouTube offers many video tag options. You are allowed 500 characters. Do not misuse the tags that YouTube provides you. Make sure that they are relevant to what you offer in the video.

    Call-to-action. A call-to-action is a well-defined action that you want your viewers to complete. YouTube allows its users to add a call-to-action button within the video. In order to obtain customers or build you followers, you should always include this button.

  • What Is Organic SEO?

    When you implement an organic search engine optimization (SEO) campaign, you are employing strategies in order to secure a high ranking on a major search engine results page. These placements are not obtained by paying Google, Yahoo! or Bing. They are obtained by utilizing certain techniques that adhere to the search engine’s algorithm.

    Organic SEO techniques include pursuing specific keywords related to your business, adding quality content to your site and obtaining backlinks from authoritative websites.

    Websites that devote resources to organic SEO have a much better chance of securing a high placement for given search queries. For example, if your company or organization provides IT services and you utilize organic SEO strategies, you have a strong chance of appearing above your competition when a Google user searches for “IT Services.”

    What Are The Benefits Of Organic SEO?

    The benefits of organic SEO include:

    • Organic SEO = more clicks / more traffic to your website.
    • Organic SEO results in longer – even permanent – placement on a given search engine’s top listings.
    • Organic SEO strengthens your brand’s reputation.
    • Organic SEO is very cost-efficient when compared to paid advertising.

    Performing organic SEO can be a very tedious and long process. It is not a one-time endeavor. It requires consistent and endless work. When you stop implementing SEO, your online visibility will diminish. However, you get from it what you put into it and if it is done correctly, you can experience permanent benefits.

    Properly-applied organic SEO will lead to higher placements on the major search engines and increased traffic to your website. By using SEO, you have the chance to avoid spending your money on expensive advertising campaigns. Securing first-page placement on Google means that Google will continuously advertise your site on your behalf.

    What Are The Strategies Used To Improve Organic SEO?

    The results that a search engine presents to its user reflects its ability to deliver quality content. For example, if you are searching for IT services, Google will show you what it perceives as the best IT services-related websites. If Google consistently showed low-quality websites in its results, its users would begin using a different search engine. SEO is the practice of convincing Google that your website is trustworthy and offers useful, high-quality content.

    Search engines use several key factors when they consider a website’s placement. The primary factor is how relevant a website’s content is to the subject matter it claims to focus on. If the home page header on your website says “Landscaping” but you provide IT services, it is unlikely that Google will promote your brand.

    To perform organic SEO correctly, your site’s content must be relevant for what a user is searching for. Organic SEO is accomplished by:

    • Featuring well-written, high quality and informative copy on your site.
    • Writing abundant copy on your site (the more copy you feature, the more search queries you will rank for).
    • Having a good link structure.
    • Applying technical SEO tactics, such as meta tag placement and increasing your site load speed.
    • Obtaining quality backlinks to your site.

    If you study organic SEO, you will no doubt run into the term black hat SEO. Black hat SEO refers to aggressive and sometimes dishonest tactics that webmasters use to boost their website’s ranking. By using black hat SEO strategies, you are concentrating solely on satisfying the search engine and not your human visitors.

    Examples of black hat SEO techniques include:

    • Overusing the keyword you wish to rank for (otherwise known as keyword stuffing).
    • Using hidden links.
    • Duplicating or even stealing content from another user (or from your own website).
    • Buying links from low-quality websites.

    Although black hat SEO techniques can increase a website’s search engine placement for a short period of time, they usually result in an eventual drop in rankings. In fact, the overuse of black hat SEO can result in your website being banned from a search engine altogether. In addition, a website that uses black hat SEO techniques will usually not appeal to its visitors and will have a harder time converting potential clients.

    If you would like to learn more about how organic SEO can benefit your website, please contact the SEO professionals at DigitalParc by calling 612-845-5590 or by emailing hello@digitalparc.com.

  • Why SEO Is An Ongoing Process

    You have started a business. It is nothing massive, but you are finally realizing your dreams of owning your own time and throwing your energy into something you are passionate about. While many small business owners are thrilled by what seems like the opportunity to be free from the corporate structure, it is crucial to remember that within the current structure of information and communication networks, small business players will always be operating within a matrix drawn by large business players.

     

    While it may seem that this point is irrelevant to small businesses that are not competing with large corporations, understanding the ramifications of this insight is key to establishing a viable business in its early stages.

     

    Think about it like an ecosystem: biologists have pointed out that certain natural systems come to dominate ecologically by reaching “tipping points” after which the system’s dominance comes to be self-reinforcing. Biologists call this phenomena positive feedback. Many changes in ecosystems appear to be sudden because of positive feedback. When part of a system increases, another part of the system changes in a way that makes the first part increase even more.

     

    Put most simply, success makes it easier to continue succeeding, and creates systems in which successful entities become massively dominant. The same dynamic can be seen in almost any competitive system. Take your iTunes “25 Most Played Songs” playlist. While songs may reach that playlist by virtue of being played only a few more times than other songs, once they reach the playlist, they tend to stay there. Every time you play the Top 25 playlist, the songs are played again, increasing the total number of plays and ensuring that the top songs stay on the top.

     

    Search engine results function in precisely this way, through positive feedback loops. Certain links get more clicks, resulting in higher search ranking, resulting in more clicks.

     

    Success creates success. As a result, no matter how innovative your new business idea may be, it will inevitably “go extinct” unless you come up with strategies to break the positive feedback loop of Internet search results.

     

    Think about SEO consultants as trained web ecologists – they know the detailed mechanics that can be manipulated to prioritize your web site in search results, and can help break market dominance by disrupting the success-creates-success loops. More importantly, SEO consultants can give your business the push to create your own self-reinforcing positive feedback loop.