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Category: Social Media

  • Why Social Media Has a Powerful Effect on Your SEO Efforts

    In the past, search engine optimization was a pretty straightforward practice. Ranking a piece of content typically came down to stuffing it with keywords and text that would please search engines. In recent years, however, search engines have become much smarter. Now search engines give priority to websites with higher quality content.


    Social media now has a direct impact on your SEO. More and more, search engines are incorporating social context into their search rankings. As well as a wide number of on-site ranking signals, robots are looking to social media for new signals like links, brand mentions, and sharing.


    Linked Content. Social media gives businesses the opportunity to build inbound links to their website. The more links a piece of content has, the more credible it will appear to Google.


    Social media activity can significantly increase awareness of a brand. This increased familiarity can lead to links. Publishing your content to the entirety of the Internet introduces the possibility for it to be linked to users’ own websites or blogs. These links contribute to the overall link profile, thus increasing the SEO impact.


    Search Volume. Social media is a great tool to increase awareness of your brand. Getting your name out there can lead to more people searching for your brand in search engines. Google will see increases in searches for your brand, perceive your brand as more credible and popular, and rank your brand higher in search rankings.


    Local SEO. Local SEO can give small and medium sized businesses a huge boost in rankings. Location-based networks such as Foursquare, Google+, and Yelp play a huge role in helping businesses boost their local SEO and become visible to customers in their area. Local SEO is now greatly influenced by the citations your business receives and by the number and tone of reviews it gets from local customers. Having a presence on networks like Yelp and Google+ will give you credibility in the eyes of both consumers search engines.


    Engagement. Consumers’ engaging with social media posts let search engines know what information is relevant. Likes, shares, and retweets signal new and interesting content. And in theory, the more a post is engaged with, the more relevant it is considered. Bots look at content that is being shared, the frequency of shares and the authority of those doing the engaging. Engagement can also lead to increased traffic to your website which is a key factor in search engine rankings.


    In summary, quality content needs to come first. Consumers will only engage with content that is relevant and valuable to them. If you’re creating fresh and interesting content that appeals to your consumers, the benefits of SEO will follow.

    ➤ Click here to learn about DigitalParc’s SEO services

  • How to Promote Your Business on Social Media This Year

    How to Promote Your Business on Social Media This Year

    At present, there are almost 3.5 billion users on social media from around the world. This figure represents an increase of 9% from the last year. According to recent statistics, 45% of the global population maintains a presence on social media. With social media, even though businesses have a better opportunity to reach a broader audience, social media marketing is a different ball game altogether. This is why 47% of businesses refer to social media as the most difficult marketing channel. However, with some tips and tricks on social media marketing, you can increase your following instantly and gain brand recognition.

    Gain Traffic via Organic Methods

    Recently, Instagram is considering disabling likes from the public count and test its correlation on the user experience. The social media giant believes that they need to “depressurize” their platform. Rather than turning it into a fiercely competitive platform, they want people to have a breathing space. In this way, they can concentrate more on connecting with people that inspire them.

    Furthermore, without likes, people would be unable to use the money to commit fraud and purchase likes. Two years ago, a study revealed that 64% of influencers confessed that they bought likes. This means that going into 2020, businesses should think twice before acquiring likes via money. As social media platforms aim to place a higher emphasis on quality over quantity, brands should use this opportunity to build effective and eye-catching copy—one that can compels the buyers to think and ponder and brings them closer to your brand.

    Diversify Your Marketing on More Platforms

    Emma Franks—Senior Account Manager—believes that diversification is going to be a dominating trend in social media, particularly from the advertising perspective. It allows businesses to benefit from risk mitigation by becoming less dependent on major platforms, such as LinkedIn and Facebook.

    Franks explained that Facebook’s glorious days are a thing of the past. The younger demographics prefer Snapchat, TikTok, and Instagram. This means that you have a chance to make use of these smaller networks along with Quora and Reddit. With these platforms, you don’t only face considerably lower competition, but you also save yourself from paying exorbitant prices for marketing campaigns.

    Meanwhile, some experts opine that the organic reach on TikTok is greater than the organic reach on Facebook. Thus, the use of targeted content with frequent testing on TikTok can reap impressive rewards. Despite having a relatively new ad platform, TikTok offers a terrific ROI.

    Unlike TikTok, Reddit is not a new player. But, many companies have strayed away from marketing on Reddit. This is because marketers find it intimidating and difficult. So, why should you enter this tricky territory?

    Well, because the number of consumers who use Reddit is increasing at a staggering rate. When these users see a brand on Reddit, they often view it as credible. With 32% of Americans using the platform each month and 430 million monthly active users, you need to consider investing your marketing budget on Reddi.

    Incorporate Video to Attract More Users

    Those who use videos for marketing grow revenue 49% quicker than their non-video counterparts. Without videos, your social advertising campaigns in 2020 would remain bland, incomplete and soulless. Videos are simply more attention-grabbing and engaging when compared to other marketing channels.

    In addition, videos are also an effective tool to target your market on Facebook. Facebook allows you to create an engagement Custom Audience. This audience comprises users who watched a specific number of your videos. Facebook also has a Lookalike Audience feature, through which you can find users who might be interested in your videos.

    For starters, you can use the lightweight and easy-to-use tools provided by Facebook to create a video. After gaining some experience and getting a taste of success, you can move to high-quality and advanced video campaigns.

    Pro tip: Try to use captions in your videos. Many users cannot turn on the volume while watching a video due to their personal circumstances. Hence, it is better to give both options.

    Provide Customer Service

    Early adopters of social media marketing succeeded when they used social media to provide a rich experience to consumers. Brands like Dominos facilitated their customers and encouraged them to order by tagging their online profiles. These customers used contemporary digital media elements such as the pizza slice emoji to launch their pizza orders.

    In the last year, 28% of customers used social media as a communication medium to converse with a brand. Customers believe that communicating with companies on social media is convenient, especially as they can avail 24-hour services. However, this also translates to higher expectations. More than 37% of the users want a response to their query within 30 minutes. Moreover, 31% of users want a response in two hours, while 26% want it within four hours.

    All of this indicates that businesses should not take social media for granted as a customer service tool. They have to maintain more active social accounts. Make sure that you are always active on your brand’s social media pages to interact and communicate with your audience. More importantly, resolve their issues in a timely manner. Answering these complaints properly can turn angry clients into loyal clients.

    Lately, the online marketing landscape has been overcrowded. Embracing these social media opportunities in 2020 can form a higher number of genuine connections for your brand and can lead to greater marketing success.

    Just remember that once you promote your business on social media, you will have to constantly adapt your marketing strategy to keep up with the increasing demand. To know more about social media marketing and how you can use it to enhance sales and improve brand trust, get in touch with us!

  • 4 Content Strategy Tips to Effectively Market Your Business

    4 Content Strategy Tips to Effectively Market Your Business

    A focused and unrelenting PPC and SEO effort accompanied by a responsively designed website and/or mobile app will do tremendous things to drive traffic and conversions for your business. However, if you really want to distinguish your site from the competition to drive even more conversions, you can do so through an effective content strategy. Here are some things your business can do to become a content powerhouse that can bring in business like never before.

    Spice it up

    There’s enough run-of-the-mill content out there. You have to make the most of your content to draw in customers. Two big components of your content web copy and social media. The two pivotal objectives of your content should be to inspire a buying decision while ensuring that the content gives the customer a clear understanding of your product and/or services. Take a look at your competition and see how they use their content to drive conversions and find a way to improve upon their tactics for your own content.

    Be Specific

    In order to drive conversions, you need a pinpoint strategy to land that target market with your content. Find a niche that works for your business in terms of product offerings and how you go about sharing them. Is there a particular platform (on social media for instance) that works well for your products or service offerings?

    Put the effort in

    It takes a long time to truly notice how an effective content strategy will change your business. When you commit to a new content strategy, you have to give it time to succeed. If you feel you’re not getting the conversions you’d expected, look within. Are you spending any money to promote your content to get it in front of the right people? Your content can be optimal, but it needs to be seen by the people who are the most inspired to make an informed decision.

    Use multiple channels

    In this day and age, there are a lot of ways to showcase the use of your product, or display the knowledge you have when offering a service. You can do things such as keep an update YouTube or Instagram feed to show the superiority of your product or show your knowledge while demonstrating the value of your product in a visually appealing way. Doing this will help you reach more customers and target these people based on their viewing/reading preferences. 

    When forming a content strategy, it’s important to know that it has to be all encompassing. Content goes far beyond simple web copy and a blog post here and there. Content is all about customer outreach, establishing the meaning behind your words, and making your visual content come alive. If your company needs a content overhaul, it’s time to get in touch with an experienced company that can come up with a strategy that makes sense for your business.

  • Sharing Publishers’ Direct URLs Is Now Easier With Updated AMP Display

    Sharing Publishers’ Direct URLs Is Now Easier With Updated AMP Display

    Google announced this week that mobile users will now have an easier time sharing URLs that lead to the original publishers’ sites. Presently, AMP content keeps users connected to Google instead of directing them towards publishers URLs. Regular content, however, links users to the original publication URL. As a result, mobile users try to share AMP content using a Google URL instead of the actual original source. Google now promises, however, that sharing publishers’ direct URLs is now easier with updated AMP display coming in early 2017. But what will the changes bring? (more…)

  • 8 Strategies to Increase Online Traffic

    The whole point of having a website is to help people find you in order to buy your product or service. Below are eight marketing techniques to help you increase your online traffic by staying active in the online world.

     

    1. Trade Banners. Find a company that also sells products or services in your market. Contact them to trade a banner ad with them. You can promote their website and they will promote yours.

     

    1. Start Blogging. Blogging keeps your content moving and helps Google see that your site is active. A stagnant site is one that never changes and has no new content. A blog will be a great way to offer information, advice and experience to the people who are looking for it. With active and moving content, it will be much easier to get high rankings in the major search engines.

     

    1. Combine Photos and Text. People like different types of graphics or photos on a blog post. The way to make the photo optimized online is to add text to the photo. This allows search engines to “read” the picture and add it to relevant content on your page. Your photo can be both an eye pleaser and a traffic-driving tool.

     

    1. Guest Post. Write blog posts for other people’s blogs that are in your industry. While doing so, have a link back to your website. This will make both of you look good.

     

    1. Reply to Comments. On any blog post, you could have people reply with comments about the post. Respond to them. Do it in a thoughtful manner where the reader knows that you appreciate them taking the time to read your content. Your responses are public, so be mindful of your words used so that they can’t be misinterpreted.

     

    1. Participate in Industry Talk. Whether it is on industry online forums, blogs, or social media sites, make your presence known. Comment on blog posts about your reaction, add valuable information to online forums, and connect with your customers or industry related folks on twitter and Facebook.

     

    1. Utilize Twitter. Send out tweets on Twitter that are encouraging, informational, or funny. This could be thanking an influencer, or contributing a valuable piece of information. Hashtags and @mentions are everything on Twitter. So know who and what you are connecting yourself with when you use them—but they must be used in order to be seen.

     

    1. Facebook Posting. Facebook is where just about everyone is anyway, so you might as well join the crowd if you want to be heard. Facebook posts can be a great way to get your name out to people. Connecting your business info and website to your Facebook page will help people get to your actual site and see your products.

     

  • A Quick Guide to Social Media Marketing

    Once you have built your website, driving traffic to that website is paramount to the success of your business. We have discussed strategies so far that include SEO and various PPC and online advertising campaigns, but we cannot underscore the amazing power that social media harnesses when it comes to driving traffic to your website. Whenever you or someone else shares a link to your website using a social media account, it builds links for search engines to index, building up your website’s reputation and authority and boosting organic results.

    The utilization of social media networks or channels to promote your website and content can greatly complement an Internet marketing plan and optimize website hits and visits, especially in business to business (B2B) sectors.

    The leading social media networks for promotion of your website that lead to increased traffic and conversion are:

    • Facebook
    • Twitter
    • LinkedIn
    • Pinterest
    • Instagram

    Facebook remains the top social media network across the globe. With over one billion active users, this social media giant cannot be overlooked when it comes to driving traffic to your website. Creating a business page, inviting friends to follow and like the page and consistently updating the page with fresh content that links out to your website will drive traffic to your site and increase your rankings within search engines. Facebook also allows businesses to create targeted advertising campaigns that provide powerful results.

    Twitter currently commands the ranking as the second most powerful social media network, especially with regard to microblogging and current events. Its functionality allows businesses to easily follow, promote and engage with each other using hashtags. Hashtags allow you to follow specific social media conversations, while Twitter lists boast your credibility within specific niches or industries. Viral content can drive astounding amounts of traffic to your website very quickly.

    LinkedIn is the leading professional networking social media network and has more than 100 million users (who tend to be very active). LinkedIn can drive traffic to your site by allowing you to create a Company Page where you can share industry insights, connect and network with other professionals and share content. Your content may get re-shared or commented on by a segment that is mostly made up of professionals looking to gain business, connections and credibility within the professional world. Sharing posts that link to your website can increase high-producing traffic. LinkedIn has also recently announced new analytic insights that can assist with determining if your marketing efforts are reaching your desired audience.

    Instagram is by far the leading social media network for photo sharing. While Instagram is a powerful engagement tool that can be used to inspire members of the social network, offering up a social media site that has more than 100 million accounts sharing nearly 40 million images on a daily basis, it is best used for customer interaction and brand building rather than driving traffic to your website.

    The primary concern cited by advertising experts is that Instagram makes it difficult to actually drive traffic to your website. This is because Instagram does not allow traffic to be directed from a particular image to your website. The only live link that directs traffic to your website is the one that you use in your business profile bio. The use of hashtags and following of potential customers and interacting with them is the primary marketing benefit cited for this social media platform.

  • 5 Ways to Write Website Copy That Converts

    Congratulations! You have created the business of your dreams. You have a killer product and-or service. All you have to do now is build a website and the people will be ready to pour their hard-earned cash into funding your enterprise. Correct?

    Hold on! The public is a bit more complicated than that. Potential clients click on websites for a reason, they use social media for a purpose and they are raring to stay plugged in to the digital world as long as their needs are met and they are kept engaged. The bottom line is that you must feed your visitors and consistently consider their consumer mindset. When you do this, you will get multiple visits, returning customers and referrals. You will also convert sales.

    Here is part of the key, as brought forth in the book, “Jab, Jab, Jab, Right Hook.” The book’s author and storytelling entrepreneur, Gary Vaynerchuk, indicates that every social media site and every digital application has a special mode of operation and targeted audience/use.

    On a company website, for example, you should not be making a call to action nor trying to sell with every post or article. You should engage the viewers with rich language that is easy to understand. The premise of Vaynerchuk’s strategy is that you should give way more useful information without a pitch than you do useful information with a pitch. In other words, think of your “non-pitch” information as jabs and your pitch as the right hook.

    You must make that right hook count if you plan to convert casual visitors to customers. They will not do that until they are “romanced” first. Below are a few tips for attracting them:

    • Approach copy content based upon what you can do for them.

    • Use headings and subheadings to break up the copy.

    • Use some white space and great fonts in order to give their eyes a rest and make your content easy to read.

    • Utilize higher resolution images to complement your posts and articles. Your images should rouse emotion from the user.

    • Feature video on occasion. Studies show that users remain on sites the feature video content longer than they do on sites without video content. The quality of your video is important. I would recommend keeping your video under five minutes in length.

    • Consider using infographics. They are pleasing to the eye and are great for simplifying the themes of your copy.

    When it comes to the content itself, here is what you should include:

    Use “personal” words such as “you”, “your family”, and “your job.” When sharing information about your company, try to tell a story. As Vaynerchuk points out, people love stories. Once again, words like “I”, “we” and “us” provide a major personal touch. On your “About Us” page, use personal terms and action words.

    Do not skimp on good descriptions. Descriptive words such as “strapping” paint effective pictures that people can visualize. For example, “When I was a strapping young lad running a sturdy and colorful lemonade stand in front of our modest home, I knew I wanted to run a significant business one day.”

    Use metaphors effectively and sparingly. If you are writing about friendships, you could write something such as:“Friendships are like bank accounts. You get deposits and withdrawals. Value goes in and some is taken out. You never want the withdrawals to outweigh the deposits.” On Paste Magazine, metaphors were likened to Post-it notes, so when you use them, keep that in mind.

    You are implementing some image building and establishing your credibility. Because of this, you must do so in a professional manner. Do what you can to avoid typos, thick technical language – unless you cater to technical individuals – and maintain your relevancy.

    Do not overlook search engine optimization (SEO). Include keywords that people use via search engines. Keywords should be merged and not stuffed. If you are a limousine service in Frankfort, Kentucky, you might wish to write something such as: “Our Frankfort bluegrass limousine customers love to take tours to see points of interest in our city.” You could break sentences like this up into two sentences.

    Remember that the most popular social media channels have a specialty. Mothers, for example, often use Pinterest. One study indicated that 68 percent of the visitors to Pinterest are female. If you think of Pinterest as a “fantasyland for all kinds of people” and keep in mind that women are the bulk of those people, you have the opportunity to gain more audience engagement by writing accordingly.

    When it comes to landing pages, balance “call-to-action” content with content that is engaging and informative. On you landing page(s), try to keep your copy brief so that people can quickly scan and understand the purpose of your brand. Use short but powerful words.

    When writing calls to action, make use of the following words:

    • Save now

    • Discounted

    • Deep discounts

    • Save

    • Limited time offer

    In the end, one of the major keys to improving your online sales conversion is to make sure that you have written with your target audience in mind. Remember that your landing pages should funnel your customers deeper into the website. In the end, your persuasive copy will enhance the visibility of your brand, leading to increased sales and conversions.

  • How Paid Advertisements Online Benefit Your Small Business

    If you wish to give your business an additional amount of exposure, then Internet marketing is the way to go. Although you might have to shell out a chunky amount of money to place ads and target them as per your central audience, in comparison, this amount will total to a lot lesser than what you would have had to pay using traditional media advertising.

    When it comes to excelling at Internet marketing, paid advertisements can do wonders for your small business. That is not to say that free means of promotion will be ineffective. However, when you make use of free techniques to promote your business, although they do tend to be successful, their effect isn’t as profound as paid advertisements. Pay per click – which is also abbreviated as PPC – ads on social media websites like Facebook are popular and yield results.

    Below are some reasons why you, as the owner of a small business organization, should consider using PPC and social media paid ads in order to create a successful overall Internet marketing campaign.

    Pay Per Click (PPC):

    Essentially, Pay Per Click works just like its name; the advertiser or the small business owner must pay only when a user clicks on a particular ad that has been posted by him. It is a very straightforward method to push traffic to your website by narrowing down the target audience to a particular geographical region that is most likely to be receptive to the ad. Here is why you should invest in PPC ads:

    The advertisements are viewed instantly. One of the best reasons why you must contemplate using PPC is the simple fact that the advertisement begins to show as soon as you have made the ad copy and published it. It will begin to show when a user types in the relevant keywords, thus eliminating the slow process it takes to show the results of organic SEO. Therefore, paid advertisements as part of your Internet marketing strategy can give you results instantly and that helps in boosting the possibility of increased sales and conversion rates.

    Budgeting is easy. Paid advertisements like PPC enable you to monitor the progress of your campaign and then adjust the budget accordingly, making it extremely flexible for a small business owner to use and plan out his budget at every step of the Internet marketing campaign. If you decide to place ads aggressively to attract more customers, you can increase your budget or vice versa. Usually, when the customers increase, the advertisers go easy on the ads and bring down the budget to make sure that they don’t overdo it.

    You can target the audience that you want to direct your ads to. You can do a thorough keyword research and even bring about variations in them so that your ads are directed to a specific set of audience that is most likely to respond to your ads in the positive. Therefore, PPC enables you to filter out the audience and direct only those visitors who will work for your business in terms of the conversions rates.

    Social media advertising:

    Social media has become an indispensable part of human life. Facebook, being the ever-so-popular social networking site, is seen by advertisers as one of the best places to attract potential customers to your website. This is because you get to place an ad efficiently along the sidebar of the Facebook news feed and this can help target the right audience at the right time. Below are more reasons why placing ads on Facebook and other social media networks can be beneficial for you.

    You can include images for advertisements. When it comes to Facebook, you can get extremely creative in terms of coming up with interesting visuals for your advertisements at a fraction of the price that you would otherwise have to pay if you used traditional media for advertising. This makes the ad creation process on social media websites an extremely flexible one. You can also add a detailed description as part of the caption for said image thanks to the possibility of including additional characters for this purpose.

    You will easily generate a solid customer loyalty base. Essentially, when you are using Facebook as a means to direct traffic to your website with the help of paid advertisements, you can also make sure that your current customers get added to your official Facebook Fan page so that they get regular updates of the deals and discounts or any new additions that you make to your line of products. You may not realize it but such a fan page is an excellent medium to connect with your customers which helps strengthen the brand loyalty for your business and at the same time helps develop a distinct brand identity and image for your business.

    Paid ads on Facebook can be viewed several times thus helping in message retention. The fact that your Facebook ads are always available for viewership induces more engagement and eventually greater retention in the minds of the audiences. Therefore, the chances of a potential customer getting converted into an actual customer increases rapidly.

    Internet marketing via paid ads is an excellent way for small businesses to get the word out and spread awareness about their existence. It is through paid ads that you can make sure that the audiences get to know you as one of the best in the category of products or services that they are on the lookout for.

  • 5 of the best expert Internet Marketing tips for Small Businesses on a tight budget.

    As each day passes by, the Internet manages to exponentially gain importance and with new businesses mushrooming every single day, it is only natural for them to look at avenues that will help expand their growth within a short spurt of time. If that was not enough, online businesses have taken center stage and several entrepreneurs are willing to quit their day job because of the relentless opportunities the World Wide Web promises to offer. While many people are better off procrastinating, some believe in setting realistic goals and are quite critical of the Internet as a medium that will shoot a business to fame. While both manage to cling on to extremes, there is a middle ground that manages to balance it out. Truth of the matter is the fact that businesses, whether online or offline ones, need a larger part of the Internet to get the word out however, with the nearly millions of businesses targeting the strength of the Internet to catapult their business to the highest level, how will you, as a small business, with a strict restraints on your budget, manage to align yourself with these business moguls?

    The answer, although not easy, can make you sigh in relief simply because of the fact that the World Wide Web does not discriminate. To the Internet, a multimillion dollar company is on the same lines as a start up. This is simply because search engines work on numbers and links, not word of mouth. However, as a small business, this does not simplify or make you more eligible on the Internet. It is important to get the word out and let people know of your existence and since a large part of the global population has found solace in the Internet, it is only natural for you to adopt and adapt yourself to the latest Internet marketing techniques that, with consistency and patience, will help you reach your target effectively.

    Below are some of the top Internet marketing tips that have been compiled by experts who have tried and tested the techniques that work like a charm if you wish to promote your small business online.

    Know who your audience is. This is one of the prime marketing rules for a reason. If you yourself have no idea who you are selling your product or service to, chances are the people receiving the message will not know it too. Therefore, before you even begin marching into the territory of Internet marketing, you should first figure out who your audience is. This is something that can be done for absolutely no cost at all. It only involves answering basic questions that imply you use your common sense. Write down who your product has been designed for, what age group is most likely to use it and the likes. Basically, you should sell your product to a defined audience rather than everyone under the sun. For instance, a new shade of lipstick will interest women and therefore, addressing men will be futile.

    Write a blog. Your official website sells products for you while your blog offers informative content. Your blog should essentially consist of posts that offer the readers invaluable tips, tricks and solutions to problems based on that product category. Essentially, when you write up blog posts at least 2 – 3 times in a week, it automatically helps build up links for your website and this is an excellent SEO strategy appreciated by Google and all the major search engines. Providing quality content is the key and providing enlightening content on the blog should be your main priority.

    Do not underestimate the power of email marketing. Many people do away with email marketing thinking it will barely yield them any positive results. This is where they go wrong, leading to a loss of a chunk of potential customers. As a small business, you are bound to be on a limited budget and therefore, email marketing offers the most affordable way to reach out to people. Asking people to sign up for monthly newsletter can easily help you gain access to their email address. However, responsible email marketing is essential to make this a success. Spamming people’s inboxes with emails that offer no value can make your subscribers click on the unsubscribe button, causing you to lose your potential customers. Besides, one sure shot way to ensure that your email marketing campaign tastes the sweet scent of success is by linking it with other marketing efforts to generate interest among the subscribers.

    Use social media to the best of its capacity. Social media is the order of the day. Millions of people hold accounts on social media websites like Facebook, Twitter, Pinterest and Instagram and therefore, it would be a shame to not make use of these platforms for your Internet marketing endeavours. These sites can give you a global platform and a worldwide exposure that can work immensely to your benefit. Simple use of hashtags and the appropriate keywords can help you gain followers, which in turn can increase your conversion rates massively. It is a good practice to make an official page for your small business and include posts and photos that are especially behind-the-scenes so that the followers and fans can get an insight into your daily work activities.

    Targeted advertising. Offline advertising can be immensely expensive, however, when advertising on the Internet, you can use targeted keywords and Pay Per Click advertising methods that will help get good exposure for your business. This kind of Internet marketing is extremely popular as you only pay when a potential customer clicks on the link directing them to your website.

    While Internet marketing is a bridge that can connect you to customers on a more homogenous level, it is also important that you exercise some patience when doing so since the efforts put into it take some time to take effect. But rest assured, once you have Google convinced that you provide quality content consistently and that your website offers value, you will benefit immensely from it.

    ➡ Click here if you’re in need of small business SEO services

  • 3 Simple and Effective Podcast Ideas for Marketers



    Podcasts are an excellent and fun tool to use in your marketing and management efforts. Podcasting alone may not instantly get you the large fan or customer base that you desire, but you should see positive growth to both your traffic and conversions if you use them on a consistent basis. A major benefit to using podcasts is that there is not much to them. Podcasts are essentially verbal blog articles. They are cheap and easy to make and they can be used for a variety of purposes. Below are three simple podcast ideas to add to any digital marketing strategy.

    Use your podcast for educational purposes.

    If you want to gain the trust of the consumer, do not simply toss advertisements at them. To create verbal or written content that will actually grab people’s attention, you must prove that you are a trusted source for information in your niche.

    It just so happens that podcasting is a great channel for proving that you are an expert in your industry. A good practice would be to record one 30-minute long podcast per week. During the podcast, discuss industry trends or provide tips and advice. Keep the advertising chatter to a minimum. Promote the podcast through other marketing channels (social media, paid promotions, your webpage, email, etc.) and you will start to acquire listeners. Once you have some regular listeners, start taking questions. You can answer a few listener questions at the end of your podcasts. Your listeners will appreciate the interaction. You can then throw in a little advertising talk at the end (for example: “if you need help with _______, feel free to contact me to set up an appointment.”)

    Make a video podcast

    If you have considered podcasting, you are probably thinking of recording audio. Well podcasts can be done via a visual format as well. Film yourself giving the podcast and put it on YouTube. YouTube is a major search engine and adding your podcast to it will extend your reach significantly. You will put a face to your company and that might make viewers eager to contact you. Make your podcast short, fun and informative. Do not go into details about the subject matter but instead offer enough information to get the viewer thinking. If they decide they want more answers on the subject that you discussed, they may reach out to you and become a customer.

    Request interviews with industry leaders.

    Interviewing authority figures in your industry can be incredibly useful if they are established and have a large following. Although you are a marketer, you will act as a journalist in this endeavor. Not only will you spark the interest of your followers, you will get the attention of your interviewee’s fans and followers as well who will learn about your organization.

    The interview itself will prove that you are personable. Ask them relevant industry questions but hold conversations with them as well. Include small talk about light or humorous subjects. Once your listeners see that you are personable, they will begin to trust you and will be more comfortable contacting you.

    Once the interview is over, do not forget to ask your interviewee – an influencer – to promote the podcast as well.

    These three podcast ideas should get you started in podcasting, but what other ways could you make use of a podcast in your marketing strategy?

    For more marketing information or to implement a marketing campaign, feel free to contact our experts.