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Category: SEO

  • 5 Ways SEO Can Help You Promote Your Nonprofit

    If you’re involved with a non-profit organization, you know that financial challenges are one of the biggest hurdles that your entity can face. The ever-growing presence and power of social media has helped many previously underfunded nonprofits exceed their wildest dreams, sometimes by posting something that goes viral, but usually by being educated about how to harness the power of the Internet, social media and search engine optimization (SEO).

    SEO is a crucial tactic for nonprofits to utilize, as search engine optimization is the actual process of how your page comes up in search engines like Google, Bing, Yahoo! and DuckDuckGo. Large companies have entire teams dedicated to studying search engines’ algorithms and assuring that their company stays high in the page rankings. As a nonprofit, that is most likely not in your budget, but SEO is a powerful tool and can help your nonprofit cause a few different ways:

    1. SEO can drive traffic from keyword searches to your nonprofit website. Keywords are important to SEO, so you’ll want to make sure that you know what people are searching for when they are looking for your cause.

    2. SEO can promote or highlight your non-profit cause if you continually add fresh content to your website. If you think that just having a website with keywords on it will make your nonprofit stand out, you’re wrong. SEO optimization works best when you are continually adding new posts and items to your website through a blog. Having a blog on your nonprofit website will allow your organization to post various ideas about your cause, including informational stories, press releases and other worthy items.

    3. SEO can boost the credibility of your nonprofit cause if you encourage inbound links to your website. You can list your nonprofit cause with larger organizations and post on larger websites with content that links to your site. If larger sites refer to your nonprofit organization, your website will rank higher in search ratings.

    4. SEO can boost the overall social media results of your nonprofit by allowing search engines to see the number of “likes” that your nonprofit has on social media sites such as Twitter, Facebook, Google+, Tumblr, etc. Search engines see the followers and likes that your nonprofit has and that can raise the ranking of your website with them.

    5. SEO can give your nonprofit priceless data about who is looking for your cause and why. When you use SEO to analyze traffic to your site, you’ll find out who is searching for you, why they are searching for you, what pages they visit and so much more. Once you understand your audience, you can really unleash the power of SEO for your nonprofit to gain more followers and contributors to your cause.

  • Beginners Guide: Search Engine Optimization (SEO)

    SEO must be considered an essential element within your business and marketing efforts in order to increase traffic to your website. Search engine optimization assures that your website will be found by the users most likely to need or want your product or service by garnering your high placements when individuals search the web for businesses such as yours.

     

    Impactful SEO tactics are a vital segment within the industry of Internet marketing and advertising. A crucial factor that results in high-impact, organic and result-driven traffic to your website is the strategy of keyword research optimization. Understanding the reasons that people are searching for your business or service – and what data and specific search terms people are using to look for your service – helps you gain powerful and robust information about your client base. In turn, optimizing SEO allows your business to gain a foothold over your competitors by improving your search engine rank listings, thereby boosting the online vitality of your business.

     

    Some companies try to “cheat” the system by using SEO terms that they know rank high within particular search engines. The truth is, there is no shortcut to gaining meaningful and lasting SEO outcomes. The goal of SEO should be to best convey to search engines what your business offers so that those search engines can determine which searches and users truly would benefit from visiting your website. While “gaming” the system may work temporarily, search engines will quickly catch on to false practices and demote your page rankings.

     

    Organic SEO

     

    Organic SEO means that your website gains high-page rankings without paying for the placement. Organic SEO takes effort and consistent practices to both gain a high ranking and maintain that ranking. SEO often follows “white hat” practices in order to gain organic results.

     

    There are many practices that are involved in gaining organic SEO results, the most popular of which include:
    – Utilizing keywords within your website and content
    – Creating content and copy that is genuinely relevant to potential customers
    – Link building
    – Backlinking
    – Analytic methodology, including keyword and search term analysis.

     

    It is important to know that the more naturally – or organically – your website ranks within search engines, the better the odds are that people using those search engines will click on your website, thereby increasing your traffic.

    SEO allows search engines to verify that your website is relevant to the searches that people are performing. Search engines utilize a variety of data, analytics, algorithms and other factors to determine if a website is relevant to a particular search. While the particulars of some of those assessments are highly protected within the search engines, you can safely be assured that the following factors are definitely used to determine website relevancy, and thereby high-ranking search results:

     

    – Content and Copy: Does the copy or content on your website match the search terms or themes being used?
    – User Friendliness and Navigation: Is your site user-friendly? Is it mobile responsive? Is it easily navigated and labeled?
    – Knowledgeable: Does your website convey expert knowledge and authority? Do other high-ranking websites link to your website as a reference? Does your website content link to websites that are considered experts within the industry?

  • 4 Fundamentals of a Successful Inbound Marketing Strategy

    Inbound marketing is perhaps the top way to promote business today. It is important to keep from wasting your time on poor marketing techniques. There are some ways to be effective in your inbound marketing efforts. Here are four inbound marketing tips to help you stay on track.

    Remember that your product is key. While you may want to market your product to death, you can only be successful if the product you are marketing is good quality. Choose products that are worth the time and effort to market and you will find half the battle won. Make sure the products are something that is going to be well received and that there is a need for.

    Understand SEO core factors. It is vital that you fully understand what makes SEO work. The relevance of the SEO and the authority of it are vital to success. Be sure that your SEO is relevant to the product that you have and the individuals looking for it. Additionally, be sure that you have the authority to back up what you are claiming about the product.

    Design for the customer. While you want to showcase the product in your website, remember that you also want to design the site for the visitor or customer. It is vital that you captivate the audience you have quickly once the hit your page. The attention span of the Internet surfer is very short and if you don’t captivate them right away, you will lose them for good. Keeping them on the page for as long as possible is the key to turning them into customers.

    Give it away. No, do not ‘give away’ your product. Give away knowledge when you attract visitors to your site. The more information that you can provide them, the more likely they will give you the authority you need and they will invest in what you have to offer. Take the time to provide them with quality information they can bank on and they will trust you enough to buy what you are selling.

    If you are interested in discussing the implementation of an inbound marketing strategy, do not hesitate to contact DigitalParc. We pride ourselves on helping our clients enhance their online marketing presence, drive visitors to their websites and improve their conversion rates.

    Contact us by filling out our brief contact form or by calling us at 612-845-5590.

  • 5 Ways to Write Website Copy That Converts

    Congratulations! You have created the business of your dreams. You have a killer product and-or service. All you have to do now is build a website and the people will be ready to pour their hard-earned cash into funding your enterprise. Correct?

    Hold on! The public is a bit more complicated than that. Potential clients click on websites for a reason, they use social media for a purpose and they are raring to stay plugged in to the digital world as long as their needs are met and they are kept engaged. The bottom line is that you must feed your visitors and consistently consider their consumer mindset. When you do this, you will get multiple visits, returning customers and referrals. You will also convert sales.

    Here is part of the key, as brought forth in the book, “Jab, Jab, Jab, Right Hook.” The book’s author and storytelling entrepreneur, Gary Vaynerchuk, indicates that every social media site and every digital application has a special mode of operation and targeted audience/use.

    On a company website, for example, you should not be making a call to action nor trying to sell with every post or article. You should engage the viewers with rich language that is easy to understand. The premise of Vaynerchuk’s strategy is that you should give way more useful information without a pitch than you do useful information with a pitch. In other words, think of your “non-pitch” information as jabs and your pitch as the right hook.

    You must make that right hook count if you plan to convert casual visitors to customers. They will not do that until they are “romanced” first. Below are a few tips for attracting them:

    • Approach copy content based upon what you can do for them.

    • Use headings and subheadings to break up the copy.

    • Use some white space and great fonts in order to give their eyes a rest and make your content easy to read.

    • Utilize higher resolution images to complement your posts and articles. Your images should rouse emotion from the user.

    • Feature video on occasion. Studies show that users remain on sites the feature video content longer than they do on sites without video content. The quality of your video is important. I would recommend keeping your video under five minutes in length.

    • Consider using infographics. They are pleasing to the eye and are great for simplifying the themes of your copy.

    When it comes to the content itself, here is what you should include:

    Use “personal” words such as “you”, “your family”, and “your job.” When sharing information about your company, try to tell a story. As Vaynerchuk points out, people love stories. Once again, words like “I”, “we” and “us” provide a major personal touch. On your “About Us” page, use personal terms and action words.

    Do not skimp on good descriptions. Descriptive words such as “strapping” paint effective pictures that people can visualize. For example, “When I was a strapping young lad running a sturdy and colorful lemonade stand in front of our modest home, I knew I wanted to run a significant business one day.”

    Use metaphors effectively and sparingly. If you are writing about friendships, you could write something such as:“Friendships are like bank accounts. You get deposits and withdrawals. Value goes in and some is taken out. You never want the withdrawals to outweigh the deposits.” On Paste Magazine, metaphors were likened to Post-it notes, so when you use them, keep that in mind.

    You are implementing some image building and establishing your credibility. Because of this, you must do so in a professional manner. Do what you can to avoid typos, thick technical language – unless you cater to technical individuals – and maintain your relevancy.

    Do not overlook search engine optimization (SEO). Include keywords that people use via search engines. Keywords should be merged and not stuffed. If you are a limousine service in Frankfort, Kentucky, you might wish to write something such as: “Our Frankfort bluegrass limousine customers love to take tours to see points of interest in our city.” You could break sentences like this up into two sentences.

    Remember that the most popular social media channels have a specialty. Mothers, for example, often use Pinterest. One study indicated that 68 percent of the visitors to Pinterest are female. If you think of Pinterest as a “fantasyland for all kinds of people” and keep in mind that women are the bulk of those people, you have the opportunity to gain more audience engagement by writing accordingly.

    When it comes to landing pages, balance “call-to-action” content with content that is engaging and informative. On you landing page(s), try to keep your copy brief so that people can quickly scan and understand the purpose of your brand. Use short but powerful words.

    When writing calls to action, make use of the following words:

    • Save now

    • Discounted

    • Deep discounts

    • Save

    • Limited time offer

    In the end, one of the major keys to improving your online sales conversion is to make sure that you have written with your target audience in mind. Remember that your landing pages should funnel your customers deeper into the website. In the end, your persuasive copy will enhance the visibility of your brand, leading to increased sales and conversions.

  • How Does Copywriting Impact Internet Marketing Success?

    Not all marketing writers are created equal. According to entrepreneurial storyteller, Gary Vaynerchuk, having a top shelf content writer is critical to the survival of a company. In his best selling book, Jab, Jab, Jab, Right Hook, he writes that excellent marketing writers help give people a reason to click on your website or blog in order to learn more about you. He indicated at if one becomes a source that people can trust to provide great content, it will help them to elevate their brand.

     

    In writing about symbol and image rich sites like Pinterest, he writes that people love symbols, displays and content that sometimes silently discloses. Vaynerchuk also writes that integration of content is important, so that all social media sites promote the brand in similar ways. In addition, he sells the idea of user-centric content. One other excellent point he makes in his book is that even descriptions, such as on Pinterest, need to be written with the audience in mind first and SEO in second place.

     

    Two other writers concur with the notion that great marketing copy is king. Marketing experts Christine Martinez and Barbara Boyd have shared that, if necessary, a company should hire an experienced content writer and pinner. They referred to such writing pros as “curators of content.”

     

    They also use the term “influencer” to describe those brands who use marketing writing as a way to give meritorious industry knowledge to customers and followers. The duo also write that if people find content valid and informative, they will return for more of the same and recommend such sites to others.

     

    Other notable points about marketing writers include:
    • Excellent content enables people to connect emotionally
    • Sometimes a variety of writers can help to produce the type of content a brand needs
    • It should be easy for people to find the ideas and information
    • The content should always offer something of value

  • 4 Ways Proper Web Design Can Enhance Your Search Engine Optimization

    When designing a website, many amateur web designers place too much focus on the visual appeal of a site instead of its user experience. This is a mistake for two reasons. The first is that – although a website might look pretty – the site’s visitors will not spend much time on the site if they have trouble navigating it. The second is that if your site is not user friendly, it is unlikely that search engines like Google and Bing will recognize its relevance. This will result in your site not being visible to search engine users. The key is to focus on both the visual appeal and the user experience. Your site needs to make a good first impression and grab the user’s attention right away. In addition, your site should be easy to use and interactive so that you keep users interested and enhance your search engine visibility.

    Four web design elements that can enhance the search engine visibility of your website:


    Mobile Optimization.     Search engines are putting more emphasis on mobile friendly websites. If your website is hard to view on a smartphone or tablet, you may be penalized by search engines in the near future and lose your visibility.

    Many designers create a mobile-optimized website separate from the main company website. Today, the best practice is to have one site that is optimized for both mobile and desktop. Not only will this improve your SEO; it will improve your user experience and your overall website success.

    XML Sitemaps. Having an XML sitemap does not directly impact SEO. However, an XML sitemap will help notify Google of any changes you make on your site. This means that your pages will be indexed faster. To put it simply, XML sitemaps make it easier for Google to crawl your site and help it discover pages that may have been neglected. The more pages you have that get indexed, the more visibility your website receives.

    Heading Tags. Using heading tags will enhance the readability of your website’s copy as well as enhance your SEO. By adding an H1 or H2 tag to a bolded header on your site, Google will recognize that copy as being significant. That is why you should place your most important keywords within those tags. If you are a landscaping service, for example, you should place the word “landscaping service” in your H1 tag instead of simply placing your company name. Google will put emphasis on the H1 tag and you will rank higher for the term “landscaping service.”

    Website Load Time. The amount of time it takes for your website to load has a significant impact on your search engine ranking. In order to minimize your site’s load time for mobile and desktop users, a web designer must lessen the use of Javascripts and large images. In addition, enabling compression will improve your site’s load time as well.

    The four web design elements above will have a major impact on your SEO efforts. To truly enhance your search engine marketing strategy, it is important that you consult with a web design professional.

  • The Ultimate 2015 Internet Marketing Checklist

    Looking to drive more leads in 2015? We have put together a
    simple and effective guide to help strengthen your online
    presence and grow your business.


    At DigitalParc, our credo is Design. Drive. Convert. Above all else, these three elements need to be in place.


    1. Design a Better Website.

    A strong website is the first step to achieving success online. Consumers want information instantly in today’s fast paced, Internet-based world. In a matter of seconds, visitors will judge your business by the look and functionality of your website. Does your website accurately represent your business? We can help you build a website design that attracts new customers and perfectly expresses your brand.


    2. Drive More Traffic

    What is the benefit of having a strong website if people can’t find it? Search engine optimization (SEO) helps businesses become listed on a search engine’s un-paid or “organic” search results. The higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive. DigitalParc can help your business climb the search rankings and bring new traffic to your website.


    3. Convert More Leads

    Conversion rate optimization is the strategy of creating an experience for consumers on a website in order to increase the amount of visitors that convert to customers. When a potential customer lands on your website, are they contacting you? DigitalParc can help you increase the odds that your website’s visitors convert into paying customers.


    After you have the fundamentals in place, now consider these Internet marketing techniques to help drive even more traffic to your website and create lasting relationships with your customers:


    4. Inbound Marketing

    Inbound marketing focuses on creating quality content that pulls people toward your business. By creating content that is aligned with customer’s interests, you naturally attract qualified traffic to your website that you can convert to customers. Not only does inbound marketing bring new visitors to your website, but it can also help turn those visitors into leads, and eventually into customers.


    5. Email Marketing

    Email marketing is a very effective, low cost marketing tool. It gives businesses the ability to grow the value of their customer relationships, while also converting new prospects into customers. On top of that, it’s incredibly cost efficient and easy to manage.


    6. Pay-per-click

    Pay per click advertising is a great, fast way to get visitors to your website. Pay per click marketing, or PPC, is pretty simple to use. Businesses pay to have their listings show up on search engines like Google or Bing, and these listings appear in search results along with the organic, non-paid results. We can help create listings using the right key words to so that you can get increased, qualified traffic to your website.


    There you have it. Internet marketing gives businesses a great opportunity to connect with their customers, leave lasting impressions, drive traffic to their website, and increase sales. Contact DigitalParc today if your looking to grow your business in the new year.

  • 5 Internet Marketing Tips to Make Your Website Profitable

    Competition is at an all time high. Consumers may be spending more money, but they now have more options to choose from when looking for a product or service than ever before. Consumers are turning to the Internet as their number one source of commerce. More and more brick and mortar stores are becoming showrooms for consumers to research a product before they go and buy it online. Simply having a brick and mortar store in no longer enough to survive in the market place. Companies now need to invest in their online presence to be successful.

     

    Here are five Internet marketing strategies you can use to increase brand loyalty, generate leads, and make more money from your website:

     

    Understand Search Engine Optimization (SEO). SEO is critical for your business to stay competitive. In today’s Internet-centered world, consumers search on Google for almost everything before making a decision. SEO can help your business gain more customers and increase brand awareness. Business that fail to use SEO lose out on potential sales and new customers, allowing their competitors to take advantage of these opportunities and increase their market share. Its essential that your website ranks for relevant, high traffic keywords so that consumers who are searching for your products or services can find your business.

     

    Update Content Regularly. Updating the content on your website helps keep users interested in your business and what else it has to offer. Stores consistently update their displays, and a website shouldn’t be any different. Update the content on your website at least once a week, especially on your homepage. The homepage is the main point of entry for most of the traffic that comes to your website, so it should be continuously engaging users and showing them what your business has to offer. An engaging, updated homepage will also make consumers more likely to click through to your product pages and become customers.

     

    Have a User-Friendly Design. Having a user-friendly navigation structure will help users find what they are looking for, have a positive experience with your brand, and create more sales for your business. A website should be well organized so that users can find what they want in as few clicks as possible. Navigation should be structured in logical, simple way that makes sense to users. This structure should take place on all platforms that users may access your website, such as mobile or tablet. A responsive web design can provide users with a consistent, seamless experience with your website from any platform. User friendly, responsive web designs not only help your users, but will also help your SEO. Search engines prefer websites that they can navigate and index easily and quickly, and will rank your website higher in search engine results.

     

    Retarget Potential Customers. It is much more expensive to market to new consumers than it is to market ones that have already visited your website. Getting users to come back to your site is critical to generating more profits. You can market to these users is by using retargeting ads through a service like AdWords, or by using email. While it may seem outdated, email marketing is still a very effective way of bringing customers back to your website and creating long-term brand loyalty. Make sure you offer customers valuable content or offers through emails, and aren’t simply spamming them and being a nuisance. Offering exclusive online deals, discounts, or seasonal specials can help keep customers engaged with your brand and returning to your website.

     

    Create Useful Content. Creating high quality, valuable content is one of the most important factors to maintaining successful website. Valuable content will help your business stand out as an industry leader to both consumers and search engines. It will help increase your website’s stickiness, encouraging users to come back to your website, and increasing the chances of converting them to customers. Engaging content is also most likely to be shared, linked to, and written about, which can improve your SEO and brand awareness. Search engines also give high quality pages priority in search engine results. A blog can be a great way to provide valuable, fresh, and interesting content. Make sure to update your blog regularly and provide industry trends or other information that views will find insightful. Valuable content is a great way to attract new consumers, engage with current consumers, and increase sales.

     

    “Investing the time and money to develop a well designed website can take your business to a whole other level,” said financial advisor, Tom Dasher. “In addition, using the Internet marketing strategies discussed above, you can create a website that increases brand awareness, generates conversions, and increases sales to keep your business profitable and ahead of the competition.”

  • 5 of the best expert Internet Marketing tips for Small Businesses on a tight budget.

    As each day passes by, the Internet manages to exponentially gain importance and with new businesses mushrooming every single day, it is only natural for them to look at avenues that will help expand their growth within a short spurt of time. If that was not enough, online businesses have taken center stage and several entrepreneurs are willing to quit their day job because of the relentless opportunities the World Wide Web promises to offer. While many people are better off procrastinating, some believe in setting realistic goals and are quite critical of the Internet as a medium that will shoot a business to fame. While both manage to cling on to extremes, there is a middle ground that manages to balance it out. Truth of the matter is the fact that businesses, whether online or offline ones, need a larger part of the Internet to get the word out however, with the nearly millions of businesses targeting the strength of the Internet to catapult their business to the highest level, how will you, as a small business, with a strict restraints on your budget, manage to align yourself with these business moguls?

    The answer, although not easy, can make you sigh in relief simply because of the fact that the World Wide Web does not discriminate. To the Internet, a multimillion dollar company is on the same lines as a start up. This is simply because search engines work on numbers and links, not word of mouth. However, as a small business, this does not simplify or make you more eligible on the Internet. It is important to get the word out and let people know of your existence and since a large part of the global population has found solace in the Internet, it is only natural for you to adopt and adapt yourself to the latest Internet marketing techniques that, with consistency and patience, will help you reach your target effectively.

    Below are some of the top Internet marketing tips that have been compiled by experts who have tried and tested the techniques that work like a charm if you wish to promote your small business online.

    Know who your audience is. This is one of the prime marketing rules for a reason. If you yourself have no idea who you are selling your product or service to, chances are the people receiving the message will not know it too. Therefore, before you even begin marching into the territory of Internet marketing, you should first figure out who your audience is. This is something that can be done for absolutely no cost at all. It only involves answering basic questions that imply you use your common sense. Write down who your product has been designed for, what age group is most likely to use it and the likes. Basically, you should sell your product to a defined audience rather than everyone under the sun. For instance, a new shade of lipstick will interest women and therefore, addressing men will be futile.

    Write a blog. Your official website sells products for you while your blog offers informative content. Your blog should essentially consist of posts that offer the readers invaluable tips, tricks and solutions to problems based on that product category. Essentially, when you write up blog posts at least 2 – 3 times in a week, it automatically helps build up links for your website and this is an excellent SEO strategy appreciated by Google and all the major search engines. Providing quality content is the key and providing enlightening content on the blog should be your main priority.

    Do not underestimate the power of email marketing. Many people do away with email marketing thinking it will barely yield them any positive results. This is where they go wrong, leading to a loss of a chunk of potential customers. As a small business, you are bound to be on a limited budget and therefore, email marketing offers the most affordable way to reach out to people. Asking people to sign up for monthly newsletter can easily help you gain access to their email address. However, responsible email marketing is essential to make this a success. Spamming people’s inboxes with emails that offer no value can make your subscribers click on the unsubscribe button, causing you to lose your potential customers. Besides, one sure shot way to ensure that your email marketing campaign tastes the sweet scent of success is by linking it with other marketing efforts to generate interest among the subscribers.

    Use social media to the best of its capacity. Social media is the order of the day. Millions of people hold accounts on social media websites like Facebook, Twitter, Pinterest and Instagram and therefore, it would be a shame to not make use of these platforms for your Internet marketing endeavours. These sites can give you a global platform and a worldwide exposure that can work immensely to your benefit. Simple use of hashtags and the appropriate keywords can help you gain followers, which in turn can increase your conversion rates massively. It is a good practice to make an official page for your small business and include posts and photos that are especially behind-the-scenes so that the followers and fans can get an insight into your daily work activities.

    Targeted advertising. Offline advertising can be immensely expensive, however, when advertising on the Internet, you can use targeted keywords and Pay Per Click advertising methods that will help get good exposure for your business. This kind of Internet marketing is extremely popular as you only pay when a potential customer clicks on the link directing them to your website.

    While Internet marketing is a bridge that can connect you to customers on a more homogenous level, it is also important that you exercise some patience when doing so since the efforts put into it take some time to take effect. But rest assured, once you have Google convinced that you provide quality content consistently and that your website offers value, you will benefit immensely from it.

    ➡ Click here if you’re in need of small business SEO services

  • Google Launches “Google My Business”

    Google is finally having an official launch for their new local business tools that used to be shared between Google Places & Google Plus. The new service, which is known as “Google My Business” is a new initiative to bring together the previous local business services that have been providing mixed results for SEO professionals and small business owners alike.

    What Has Changed?

    It used to be that local business listings could be created either within Google Places, or from the Google Plus Local Business area. Both of these programs provided a very similar, but different enough that they served their own purpose, experience for managing business listings. However, the two continued to converge until a Google Places listing was nearly indistinguishable from Google Plus page of a similar nature. This new “My Business” platform is a way to bring the two together once and for all, and finally stop the confusion for creating local listings through Google.

    Is Google My Business Better?

    There have been rumblings of updates to the local listing services offered by Google for months, and my first impression is that the new interface does provide a nice mix of the previous two services. I see a clean presentation of listing analytics, review management, site analytics (if they are connected), and YouTube data, all near a Google Plus posting box. A business really could manage their entire Google Plus presence from this single location.

    However, the new program is still getting off the ground, and it definitely shows. I encountered many 404 errors and clicked links to nowhere as I tried to move between listings and different accounts. As this change moves across all existing listings I am sure there are going to be more kinks than an old garden hose.

    The Future for Google Local

    There are new features such as an improved bulk upload option for those who will be managing multiple locations. I have not had a change to use it yet, but if it works with the same process and clean approach as for individual listings, I will consider this update to be a welcome change. If you are managing listings for clients, or have a listing for your business, check out the shiny new options that is “Google My Business“.