Demo WP

Category: Industry Trends

  • 5 of 2020’s Top Digital Marketing Trends

    5 of 2020’s Top Digital Marketing Trends

    Advancements in technology and marketing innovation have given way to new trends and practices in digital marketing industry. The frequent updates to algorithms, new trends, and the ever-increasing online presence of the target market are encouraging marketers to evolve and embrace new trends.

    While businesses could do without online marketing in the past, it is nearly impossible to dismiss digital or online marketing from your marketing plan anymore. AI, in particular, has emerged as a significant part of digital marketing and an essential element of the upcoming trends of digital marketing in future. That said, it wouldn’t be wrong to assume that the coming year is all set to bring unprecedented digital marketing trends for 2020.

    It is important to understand that every new trend in the digital marketing world brings new opportunities for businesses and a chance to create an impact with their online presence. We have put together a comprehensive list of some marketing trends for 2020 and some digital marketing tips to use them effectively.


    digital marketing

    Digital Marketing Trends

    Social Shopping

    The number of social media users is increasing every year and it is very unlikely today to come across someone who doesn’t have at least one account on any of the social media platforms. This growing significance of social media encourages marketers to use it as a platform for social shopping.

    It is quite common for users to shop on different social media networks. The majority of Facebook and Instagram users have now used these apps to purchase a product or service. Even more users use these apps to find interesting new products. These platforms have made it easier for both the user as well as businesses to use these networks for their interests. Facebook, Instagram, and Pinterest have emerged as ideal platforms for e-commerce accounts to share product offers and allow users to directly purchase from their posts.

    This growing trend shows a lot of potential in attracting more target customers to the sales funnel in the coming year. Digital marketing experts expect this trend to grow into the norm in the year 2020.

    Voice Search

    Voice search has been gaining popularity since it was introduced and that especially holds true when we talk about the current year. Previously, marketers had to create keywords for online content to target online users that are likely to use those words in the search. With the use of voice search, businesses now have to prepare for the keywords that users might say rather than type.

    Artificial intelligence is quickly evolving and voice assistants like Google, Siri and Alexa have become very effective in digital marketing industry. These voice assistants are able to search and speak for the user now. Users now prefer using voice to search for anything instead of typing long questions or statements out. Voice search is only set to bring more ease and convenience for the users in the upcoming year.

    Personalized Marketing

    Another digital marketing trend for 2020 is personalized marketing. Online users tend to ignore and skip generic advertisements completely as they cannot relate to them. This has also made the conventional use of advertising ineffective as well. More and more businesses are now realizing this shortcoming of generic ads and they are trying to create a personalized experience with their advertisements for their target customers.

    Most people find personalized marketing to be more influential for their purchase decision than a generic online ad. Businesses are also personalizing email marketing. Personalized emails sent out to prospects have been found to be way more effective than generic emails sent to the whole list of prospects and leads. The year 2020 is going to make advertisements more meaningful and personalized for online users.

    Chatbots

    Providing quick solutions to customers’ problems and queries is an important part of building strong customer relations. The live chat feature on websites has enabled the businesses to provide prompt assistance to visitors on websites. It hardly matters anymore what time of the day it is or the location of the visitor, businesses are now able to provide instant solutions and 24/7 customer support with the help of chatbots.

    Chatbots can interact with website visitors in a very natural way, answering all their queries efficiently and professionally. In the year 2020, this trend will grow to an even greater extent and might even go as far as eliminating the need of hiring customer assistants to talk to your customers on your behalf. It will also create a more personalized experience for the visitors. It is a useful digital marketing tip to add chatbot to your website to provide constant assistance to your customers.

    Hyper-Targeted Advertising

    Online advertisements are very beneficial for businesses in attracting more customers. That said, most people find pop up ads and random advertisements on their social media accounts very frustrating. The advertisements that keep appearing on different websites a user visits, make the visitor hate those products or brands rather than creating an appeal.

    While many businesses are using this digital marketing tip to create more value for their target customers, the need of hyper-targeted advertisements will grow even more in the year 2020. Targeting the prospects that are most interested in your product or service also helps your business to optimize the marketing budget. It is also the best way of using marketing data to place ads in front of the prospects that are most likely looking for such a solution.

    Regardless of the size of your business, it is important to be aware of the digital marketing trends for 2020. This can help your business to prepare for these trends and gain a competitive edge in the future. If you are looking forward to top the digital marketing in 2020, you should start preparing for these digital marketing trends for 2020.

  • Your Digital Marketing Playbook for Killing It in 2020

    Your Digital Marketing Playbook for Killing It in 2020

    [vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_raw_html]%3Cp%3EIt%E2%80%99s%20easy%20to%20start%20a%20digital%20marketing%20campaign%20with%20specific%20goals%20in%20mind%2C%20but%20as%20trends%20change%2C%20your%20goals%20and%20strategies%20should%20adapt.%20By%20making%20just%20a%20few%20changes%2C%20you%20can%20achieve%20a%20higher%20return%20on%20investment%20%28ROI%29%20than%20ever%20before.%20Use%20our%20%3Cstrong%3Edigital%20marketing%20playbook%3C%2Fstrong%3E%20below%20to%20increase%20your%20online%20traffic%20and%20revenue%20in%202020.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3E%3Ca%20href%3D%22%2Fblog%2Femail-marketing-2020%2F%22%3EEmail%20Marketing%3C%2Fa%3E%3C%2Fh2%3E%0A%3Cp%3EEmail%20marketing%20is%20almost%20as%20old%20as%20the%20Internet%20itself.%20It%20has%20been%20around%20since%20email%20servers%20came%20online.%20While%20email%20marketing%20has%20been%20superseded%20by%20other%20methods%2C%20it%20still%20remains%20relevant.%20Read%20on%20to%20learn%20what%20you%20need%20to%20do%20to%20launch%20your%20email%20marketing%20campaign.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Femail-marketing-2020-1.jpg%22%20alt%3D%22email%20marketing%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Ffinancesonline.com%2Femail-marketing-statistics%2F%22%3EFinancesOnline%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3EChoose%20an%20Online%20Email%20Provider%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EHaving%20a%20trustworthy%20server%20to%20handle%20your%20email%20operations%20is%20very%20important.%20The%20most%20important%20element%20are%20security%20and%20speed.%20Your%20email%20server%20should%20be%20one%20that%20never%20goes%20down%20and%20can%20protect%20the%20integrity%20of%20your%20clients.%20There%20are%20many%20high%20quality%20providers%20to%20choose%20from.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EA%2FB%20Test%20Your%20Emails%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EA%2FB%20testing%20is%20a%20method%20of%20determining%20which%20email%20campaign%20works%20best.%20You%20will%20send%20slightly%20different%20emails%20to%20subsets%20in%20your%20email%20list.%20In%20the%20end%2C%20the%20emails%20that%20generate%20the%20most%20leads%20will%20be%20adopted%20for%20the%20real%20campaign%20rollout.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ECreate%20a%20Branded%20Email%20Template%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EIf%20you%20want%20your%20email%20to%20stand%20out%2C%20it%20needs%20personality.%20How%20can%20you%20achieve%20personality%20in%20writing%3F%20With%20a%20branded%20template%2C%20of%20course%21%20It%20will%20set%20your%20email%20apart%20and%20make%20receivers%20likely%20to%20skim%20through%20instead%20of%20deleting%20it.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EDrop%20Campaigns%20for%20Acquisition%20and%20Education%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EDeveloping%20email%20campaigns%20is%20very%20important.%20You%20will%20need%20to%20work%20on%20them%20in%20two%20steps.%20First%2C%20you%20must%20educate%20your%20email%20contacts%20on%20your%20business%20and%20what%20if%20offers.%20Second%2C%20you%20must%20attempt%20to%20acquire%20and%20generate%20leads%20by%20attracting%20readers.%20Campaigns%20will%20have%20to%20be%20periodically%20launched%20to%20ensure%20greater%20traction.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ESegment%20and%20Create%20Lists%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EOne%20common%20mistake%20in%20email%20marketing%20is%20sending%20mass%20emails.%20They%20have%20no%20variation%20or%20stylization%20in%20content.%20This%20lack%20of%20originality%20is%20a%20major%20turnoff%20for%20most%20people%20and%20they%27ll%20end%20up%20putting%20these%20emails%20in%20the%20trash.%20You%20need%20to%20segment%20and%20specialize%20your%20email%20lists.%20Your%20content%20will%20have%20to%20be%20tailored%20for%20every%20different%20list.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3ELead%20Generation%3C%2Fh2%3E%0A%3Cp%3EGenerating%20leads%20is%20arguably%20the%20first%20goal%20for%20any%20digital%20marketing%20endeavor.%20Leads%20are%20potential%20clients%20who%20can%20be%20turned%20into%20customers.%20Everything%20in%20marketing%20is%20done%20to%20acquire%20leads%20and%20turn%20them%20into%20customers.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Flead-generation-2020-1.jpg%22%20alt%3D%22lead%20generation%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Fwww.business2community.com%2Fstrategy%2Feffective-lead-generation-strategies-to-boost-your-reach-02204412%22%3EBusiness%202%20Community%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3EUse%20Feedburner%20to%20Capture%20and%20Track%20RSS%20Readers%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EFeedburner%20is%20among%20the%20earliest%20tools%20developed%20for%20web%20feed%20management.%20It%20helps%20in%20developing%20RSS%20feeds%20and%20keeping%20track%20of%20subscribers.%20Targeting%20subscribers%20can%20lead%20to%20greater%20chances%20of%20acquiring%20leads%20that%20become%20customers.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EBuild%20Your%20Email%20List%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EYou%20can%20use%20a%20variety%20of%20techniques%20and%20methods%20to%20develop%20an%20email%20list.%20An%20email%20list%20can%20prove%20particularly%20handy%20just%20before%20launching%20a%20project.%20You%20can%20deliver%20exclusive%20information%20or%20offers%20that%20attract%20leads.%20A%20large%20email%20list%20will%20help%20to%20organically%20market%20your%20project.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EGive%20Something%20Away%20in%20Exchange%20for%20Customer%20Data%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3ECustomer%20data%20privacy%20is%20a%20very%20hot%20issue%20today.%20Legal%20agencies%20are%20increasingly%20clamping%20down%20on%20how%20much%20data%20businesses%20can%20access.%20You%20can%20develop%20various%20benefit%20programs%20in%20order%20to%20get%20people%20to%20sign%20up%20and%20share%20their%20data%20with%20you.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EAnswer%20Questions%20on%20Linkedin%20and%20Quora%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EPart%20of%20digital%20marketing%20includes%20establishing%20an%20online%20presence.%20This%20online%20identity%20needs%20to%20be%20on%20more%20than%20just%20social%20media%20platforms.%20Linkedin%20and%20Quora%20are%20great%20places%20to%20form%20natural%20professional%20links.%20Answering%20questions%20helps%20you%20engage%20with%20the%20community.%20Engagement%20grants%20you%20access%20to%20a%20higher%20class%20of%20contacts%20than%20social%20media.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3EOrganic%20%28SEO%2FSEM%29%3C%2Fh2%3E%0A%3Cp%3ESearch%20engine%20optimization%20and%20management%20are%20some%20of%20the%20earliest%20digital%20marketing%20techniques.%20They%20came%20out%20with%20a%20bang%2C%20experienced%20a%20period%20of%20irrelevance%20and%20are%20back%20stronger%20than%20ever.%20SEO%2FSEM%20is%20related%20to%20online%20searches%20and%20how%20your%20website%20ranks%20in%20them.%20Here%20is%20how%20you%20should%20get%20started.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Fseo-search-engine-2020.jpg%22%20alt%3D%22seo%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Fmoz.com%2Flearn%2Fseo%2Fwhat-is-seo%22%3EMoz%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3ESet%20up%20Webmaster%20Tools%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EThis%20is%20Google%E2%80%99s%20official%20application%20for%20website%20indexing%20and%20crawling.%20It%20allows%20you%20to%20see%20and%20change%20how%20your%20website%20appears%20on%20Google.%20It%20helps%20to%20pinpoint%20and%20fix%20any%20issues%20in%20reading%20your%20website.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EArchitect%20Your%20Site%20for%20Search%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EYour%20website%20design%20should%20be%20built%20with%20a%20consideration%20to%20search%20functionality.%20It%20should%20be%20easy%20to%20navigate%20and%20browse%20for%20the%20viewer.%20It%20should%20be%20coded%20correctly%20so%20that%20relevant%20sections%20show%20up%20on%20Internet%20searches.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EUse%20SEO%20MOZ%20Campaigns%20to%20Track%20Search%20Progress%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EA%20strong%20SEO%20campaign%20can%20give%20you%20instant%20results%20and%20feedback.%20You%20cannot%20continue%20SEO%20activities%20without%20constant%20review%20and%20analysis.%20Neglecting%20to%20review%20and%20change%20can%20lead%20to%20your%20SEO%20rankings%20collapsing.%20You%20can%20perform%20such%20analytics%20with%20MOZ.%20Always%20ensure%20you%20have%20a%20subscription%20so%20you%20can%20track%20and%20analyze%20your%20SEO%20at%20any%20time.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EDo%20Lots%20of%20Link%20Building%21%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EEmbed%20links%20organically%20and%20naturally%20wherever%20you%20can.%20Your%20website%20content%20should%20include%20a%20number%20of%20both%20internal%20and%20external%20links.%20This%20is%20because%20links%20lead%20to%20more%20views%20and%20interest%20%28which%20leads%20to%20sales%29.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EResearch%20and%20Define%20Your%20Core%20Organic%20Keywords%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3ESEO%20is%20built%20on%20the%20concept%20of%20keywords.%20These%20are%20what%20people%20search%20for%20online.%20Target%20keywords%20and%20code%20them%20throughout%20your%20website%20to%20capture%20your%20intended%20audience.%20Better%20keywords%20lead%20to%20better%20SEO%20rankings.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3EConversion%20Optimization%3C%2Fh2%3E%0A%3Cp%3ECRO%20is%20turning%20your%20leads%20and%20visitors%20into%20action%20takers.%20These%20actions%20don%E2%80%99t%20necessarily%20have%20to%20be%20sales.%20They%20can%20be%20any%20wanted%20action%20like%20promoting%20your%20content%20or%20subscribing.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Fconversion-rate-2020-1.jpg%22%20alt%3D%22conversion%20optimization%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Fwww.smartinsights.com%2Fconversion-optimisation%2Fconversion-optimisation-strategy%2Frun-healthy-conversion-rate-optimization-process%2F%22%3ESmart%20Insights%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3EA%2FB%20Test%20Your%20Landing%20Page%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EYour%20landing%20page%20is%20the%20first%20major%20page%20that%20visitors%20will%20arrive%20at.%20You%20need%20to%20test%20variations%20to%20see%20which%20compel%20the%20highest%20people%20towards%20your%20main%20website.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EUse%20Feedback%20Widgets%20%26amp%3B%20Live%20Chat%20for%20User%20Insight%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EThese%20tools%20will%20allow%20you%20to%20engage%20with%20visitors%20in%20real%20time.%20You%20can%20engage%20more%20authentically%20and%20deeply%20with%20viewers.%20They%20will%20be%20able%20to%20better%20explain%20their%20queries.%20This%20is%20much%20like%20conversing%20with%20the%20store%20manager%20or%20staff.%20Such%20conversations%20leave%20visitors%20with%20better%20impressions.%20In%20the%20end%2C%20they%20will%20likely%20take%20the%20action%20you%20desire.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EA%20Single%20Purpose%20and%20CTA%20%28Call%20to%20Action%29%20for%20Every%20Page%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EA%20well-defined%20and%20purposeful%20CTA%20on%20every%20page%20brings%20urgency.%20It%20promotes%20action%20in%20visitors%20who%20will%20likely%20take%20the%20step%20your%20CTA%20promotes.%20Ensure%20you%20have%20a%20direct%20CTA%20%28that%20is%20not%20aggressive%29%20in%20every%20piece%20of%20your%20content.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ESegment%20Inbound%20Traffic%20Sources%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EThis%20basically%20means%20categorizing%20where%20your%20visitors%20are%20coming%20from.%20Are%20they%20coming%20from%20email%20links%20or%20social%20media%20platforms%20or%20directly%20to%20the%20website%3F%20This%20helps%20to%20determine%20the%20most%20and%20least%20effective%20channels.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ETry%20a%205-Second%20Test%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EThis%20test%20aims%20to%20judge%20your%20website%20for%20user%20clarity%20and%20simplicity.%20Is%20the%20information%20simple%20or%20does%20it%20overload%20the%20viewers%3F%20You%20can%20figure%20all%20that%20and%20more%20with%20this%20test.%20The%20more%20simple%20and%20attractive%20your%20website%2C%20the%20more%20conversions%20you%20will%20have.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ERate%20Your%20Pages%20with%20the%20Conversion%20Scorecard%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EThese%20are%20easy%20and%20quick%20questionnaires%20about%20your%20landing%20pages.%20You%20can%20gain%20valuable%20insight%20from%20visitors%20and%20work%20on%20your%20pages%20depending%20on%20the%20feedback.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3EAnalytics%3C%2Fh2%3E%0A%3Cp%3EWith%20marketing%20technologies%20evolving%2C%20it%20has%20become%20increasingly%20important%20for%20businesses%20to%20learn%20how%20to%20use%20their%20data%20wisely.%20Today%27s%20digital%20marketing%20operations%20are%20entirely%20reliant%20on%20analytics%2C%20which%20refers%20to%20the%20review%20and%20analysis%20of%20marketing%20efforts.%20They%20are%20the%20only%20means%20to%20tangibly%20judge%20the%20effective%20of%20your%20marketing.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Fanalytics-2020.jpg%22%20alt%3D%22Analytics%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Fneilpatel.com%2Fblog%2Fgoogle-analytics-tips%2F%22%3ENeil%20Patel%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3ESetup%20Google%20Analytics%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EGoogle%20Analytics%20is%20the%20most%20widely-used%20analysis%20tool.%20Google%20Analytics%20can%20show%20you%20the%20ROI%20on%20your%20marketing%20schemes.%20It%20helps%20you%20to%20keep%20track%20of%20various%20statistics%20and%20figures.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EEstablish%20Conversion%20Goals%20and%20Funnels%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EA%20thorough%20review%20can%E2%80%99t%20be%20done%20without%20goals%20to%20measure%20your%20success%20by.%20You%20need%20to%20implement%20realistic%20targets%20for%20your%20digital%20marketing%20efforts.%20Put%20conversion%20funnels%20in%20place%20to%20move%20leads%20to%20final%20customers.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EAnnotate%20Important%20Events%20in%20Google%20Analytics%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EAnnotating%20important%20events%20can%20help%20to%20keep%20track%20of%20outliers.%20You%20can%20annotate%20events%20and%20periods%20that%20are%20likely%20to%20see%20increase%20or%20decrease%20in%20sales.%20This%20can%20help%20to%20make%20better%20sense%20of%20unusual%20periods%20in%20your%20normal%20review%20process.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ECreate%20Custom%20Dashboard%20Reports%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EDashboard%20reports%20are%20actively%20updating%20in%20real%20time.%20They%20provide%20constant%20feedback%20and%20review%20loops%20on%20a%20minute-to-minute%20basis.%20This%20can%20help%20to%20amend%20various%20aspects%20on%20the%20fly%20for%20immediate%20effect.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EDiscover%20Underperforming%20Areas%20of%20Your%20Site%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3ETo%20improve%20and%20fix%20deficiencies%20in%20your%20website%2C%20you%20first%20need%20to%20identify%20them.%20Google%20analytics%20can%20help%20you%20to%20see%20what%20pages%20get%20less%20views%2C%20which%20are%20spent%20less%20time%20on%20and%20more.%20Optimizing%20these%20underperforming%20pages%20can%20lead%20to%20more%20hits%20and%20clicks.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3EPPC%20%28Pay-Per-Click%29%3C%2Fh2%3E%0A%3Cp%3EPay%20per%20click%20is%20akin%20to%20newspaper%20marketing.%20You%20will%20have%20to%20pay%20online%20agencies%20and%20servers%20for%20every%20time%20their%20visitors%20click%20on%20you%20links.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Fpay-per-click-2020-1.jpg%22%20alt%3D%22pay%20per%20click%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Fmarketingland.com%2Fare-you-on-the-wrong-platform-paid-search-vs-paid-social-262797%22%3EMarketing%20Land%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3EGet%20Some%20Help%20from%20a%20PPC%20Expert%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EMaking%20sense%20of%20PPC%20can%20be%20difficult.%20Thorough%20analysis%20is%20required%20for%20you%20to%20get%20the%20results%20you%20intend.%20Get%20the%20help%20of%20an%20expert%20to%20determine%20the%20most%20valuable%20places%20with%20high%20conversion%20traffic.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EOne%20Landing%20Page%20per%20AD%20Group%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EHave%20one%20specific%20landing%20page%20for%20every%20ad%20campaign.%20This%20ensures%20cohesiveness%20and%20a%20better%20call%20to%20action.%20A%20variety%20of%20diverse%20users%20will%20be%20funneled%20to%20one%20landing%20page.%20You%20can%20track%20better%20results%20with%20one%20page.%20Make%20sure%20to%20send%20traffic%20to%20that%20landing%20page%20from%20many%20sources.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ECreate%20a%20Google%20Ads%20Account%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EGoogle%20Ads%20is%20Google%E2%80%99s%20premier%20online%20advertising%20service.%20It%20allows%20you%20to%20gain%20access%20to%20a%20large%20community%20of%20users%20and%20various%20tools%20for%20your%20digital%20marketing%20needs.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3EContent%20Marketing%3C%2Fh2%3E%0A%3Cp%3EContent%20is%20Still%20King%21%20That%20goes%20the%20saying%20for%20digital%20marketing.%20Content%20helps%20to%20keep%20your%20audience%20engaged.%20Without%20content%2C%20even%20the%20best-designed%20website%20fades%20into%20irrelevance.%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Fcontent-marketing-2020.jpg%22%20alt%3D%22Content%20Marketing%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20%3Ca%20style%3D%22text-decoration%3A%20underline%3B%22%20href%3D%22https%3A%2F%2Fneilpatel.com%2Fwhat-is-content-marketing%2F%22%3ENeil%20Patel%3C%2Fa%3E%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3EWrite%20About%20Others%20and%20Build%20Relationships%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3ENetworking%20is%20an%20important%20part%20of%20digital%20marketing.%20It%20allows%20you%20to%20build%20relationships%20which%20can%20naturally%20boost%20and%20pull%20each%20other%20up.%20If%20you%20promote%20your%20partner%20and%20they%20promote%20your%20business%20in%20return%2C%20both%20businesses%20will%20benefit.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EWrite%20Guest%20Posts%20for%20Other%20Blogs%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EThis%20step%20will%20establish%20your%20existence%20to%20other%20markets%20and%20viewers.%20It%20can%20be%20the%20case%20that%20people%20become%20segmented%20in%20online%20communities.%20Branching%20out%20once%20in%20a%20while%20can%20allow%20you%20to%20tap%20new%20audiences.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EDevelop%20Natural%20Content%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EContent%20like%20eBooks%2C%20vlogs%20and%20blogs%20can%20go%20a%20long%20way%20in%20generating%20online%20conversations.%20These%20materials%20can%20click%20with%20a%20large%20population%20and%20trend%20all%20over%20social%20media.%20They%20provide%20a%20continuous%20stream%20of%20content%20for%20your%20audience%20to%20engage%20with.%20An%20engaged%20audience%20is%20likely%20to%20have%20higher%20conversions.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EEnable%20Social%20Sharing%20Mechanisms%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EYour%20website%20and%20content%20should%20be%20optimized%20for%20social%20sharing.%20Viewers%20should%20be%20able%20to%20conveniently%20share%20them%20across%20a%20wide%20variety%20of%20platforms.%20Aid%20this%20process%20by%20submitting%20your%20content%20to%20social%20hubs%20and%20have%20them%20feature%20it.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3ESocial%20Media%20Marketing%3C%2Fh2%3E%0A%3Cp%3ELastly%2C%20any%20mention%20of%20digital%20marketing%20is%20incomplete%20without%20mentioning%20social%20media%20marketing.%20Social%20media%20marketing%20has%20already%20become%20the%20main%20player%20in%20the%20digital%20marketing%20arena.%20Here%20is%20what%20you%20need%20to%20do%3A%3C%2Fp%3E%0A%0A%3Ccenter%3E%0A%3Cimg%20style%3D%22margin-top%3A%206%25%3B%22%20src%3D%22%2Fwp-content%2Fuploads%2F2019%2F10%2Fsocial-media-marketing-2020-2.jpg%22%20alt%3D%22social%20media%20marketing%22%20width%3D%2275%25%22%20%2F%3E%0A%3Cp%20style%3D%22margin-bottom%3A%206%25%3B%22%3E%3Ci%3ESource%3A%20PR%20Daily%3C%2Fi%3E%3C%2Fp%3E%3C%2Fcenter%3E%0A%0A%0A%3Cp%3E%3Cstrong%3EClaim%20Your%20Brand%20Name%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EIt%20is%20necessary%20to%20protect%20your%20IP%20and%20brand%20name.%20There%20are%20countless%20fakes%20who%20will%20be%20happy%20to%20cash%20off%20your%20brand.%20Protecting%20your%20brand%20name%20is%20the%20first%20step%20in%20establishing%20your%20social%20media%20presence.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3ESet%20up%20Accounts%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3ESet%20up%20accounts%20across%20all%20social%20media%20platforms.%20Twitter%2C%20Facebook%2C%20Instagram%2C%20and%20other%20social%20media%20channels%20will%20ensure%20that%20you%20reach%20the%20widest%20possible%20audience.%20You%20will%20capture%20a%20variety%20of%20audiences%20with%20accounts%20on%20all%20sites.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EDevelop%20Content%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3EEach%20social%20media%20site%20has%20its%20own%20style%20of%20content.%20You%20will%20need%20to%20develop%20content%20which%20is%20tailored%20to%20every%20site%20and%20complements%20its%20user%20base.%20Lazy%20marketing%20will%20be%20spotted%20a%20mile%20away%20and%20ridiculed%20instantly.%3C%2Fp%3E%0A%0A%3Cp%3E%3Cstrong%3EAttract%20Follows%2C%20Fans%20and%20Subscribers%3C%2Fstrong%3E%3C%2Fp%3E%0A%0A%3Cp%3ELastly%2C%20your%20social%20media%20accounts%20will%20need%20to%20gather%20followers.%20Fans%20and%20followers%20of%20your%20brand%20and%20your%20content%20will%20generate%20activity%20for%20your%20accounts%20and%20help%20to%20keep%20them%20alive.%20They%20will%20be%20the%20primary%20agents%20that%20will%20help%20you%20cast%20a%20wider%20net.%3C%2Fp%3E%0A%3Ch2%20style%3D%22font-size%3A%2044px%3B%20line-height%3A%201.0909090909%3B%22%3EConclusion%3C%2Fh2%3E%0A%3Cp%3EFollowing%20the%20above%20guide%2C%20you%20too%20can%20start%20your%20digital%20marketing%20operations%20today.%20Never%20regret%20entering%20late%20because%20with%20the%20right%20cards%2C%20you%20can%20find%20overnight%20success%20in%20the%20online%20arena.%20Ensure%20you%20have%20strong%20fundamentals%20in%20place%20and%20you%20will%20find%20yourself%20with%20a%20good%20online%20presence%20very%20soon.%3C%2Fp%3E%0A%0A%3Cp%3E%3Ci%3EDigitalParc%20delivers%20seamless%20online%20marketing%20services%2C%20including%20%3Ca%20href%3D%22%2Fseo-minneapolis%2F%22%3ESEO%3C%2Fa%3E%2C%20%3Ca%20href%3D%22%2Fminneapolis-web-design%2F%22%3Eweb%20design%3C%2Fa%3E%20and%20%3Ca%20href%3D%22%2Fpay-per-click-minneapolis%2F%22%3Epay-per-click%20%28PPC%29%3C%2Fa%3E%20solutions.%20Contact%20us%20to%20learn%20how%20we%20can%20guide%20you%20through%20digital%20landscape%20and%20ensure%20your%20business%20or%20organization%20is%20visible%20online.%3C%2Fi%3E%3C%2Fp%3E[/vc_raw_html][/vc_column][/vc_row]

  • The Importance of Diversity in the Workplace

    The global market is emerging at a rapid pace, and because of this, workplace demographics are shifting. Many colleges and universities, such as the historically-black-university Kentucky State University, have been recognized as leaders in the promotion of diverse campuses, as it creates a space for learning and respecting people from different backgrounds, which students might not experience in their hometowns.

    Just as harboring a welcoming and diverse student body is becoming more and more necessary for universities, for businesses to be successful in the modern age, they need to employ a diverse workforce. Committing to diversity not only builds respect amongst your employees, but there are tangible objectives met within a different enterprise. Here are the top four reasons why a diverse workplace is highly beneficial to your business.

    It Helps Build Mutual Respect

    A diverse workplace encourages healthy connections amongst all employees. Employees from different backgrounds come with varying styles of work and experiences, which can help build a solid foundation for connection. Employees will recognize the strengths of their coworkers more so in a diverse work environment than a homogenous one. This helps create an ideal environment that promotes a respectful exchange of ideas and collaboration.

    It Empowers Marginalized Groups

    What makes the team diverse? Often the members of a different work environment are from marginalized groups, and as such, have experienced sexism, racism, or any form of discrimination on behalf of race, religion, disabilities, gender, or sexual orientation. Discrimination in the workplace is illegal, but it still persists. When talented workers are discriminated against, this impacts the community and can have severe negative implications on the economy. Fostering a welcoming environment for any person of color, gender, and sexuality is vital for any company to survive in our modern climate.

    It Reduces Conflict

    Conflict occurs in any workplace. Employees who work in a diverse work environment, however, can reduce the amount of conflict or provide a swift resolution. In various workplaces, the workers understand their differences, but they also see each other’s similarities. This is extremely helpful when working towards a common objective because, with shared respect, it can result in a quick resolution for any conflicts that arise.

    Quick conflict resolution helps reduce liabilities in the workplace, especially if complaints would arise. Preservation of relationships and celebrating the differences between everyone’s workstyle and personal life creates a more productive work environment.

    It Helps Strengthen Your Business Image

    A diverse company creates an excellent reputation for itself. And when your company has the right image, this leads to higher profits and more promising opportunities. Flourishing businesses have devoted efforts to promoting diversity both in the organization and outside the company. Marriot Hotels, for example, has committed to fostering an inclusive environment in their offices and sites by incentivizing programs and initiatives to promote diversity and inclusion. They also partner with businesses and organizations operated by various minorities and for the promotion of a more diverse and welcoming world.

    When a company is known for its inclusion and diverse group of workers, it attracts more talent and qualified workers. This also helps build more loyal customers, which at the end of the day, is the best thing a business can achieve.

  • Google Launches College Search Knowledge Panel

    Google Launches College Search Knowledge Panel

    Chances are your rising high school senior is looking at potential colleges for the next year. This is a good thing. Planning for the future is a very important task, and one that is not to be taken lightly.

    Google has launched a new feature designed specifically for this purpose. Those who use the search engine for any topic related to post-secondary education and training will discover that Google offers additional ways to “look into educational options while finding a college that meets your needs”.

    This new tool allows users to view more information than simply the school’s website. Included is the display of cost for both students and parents, expected costs after using student aid and breakdowns based on household income.

    Potential students will have an easier time finding graduation rates and expected income after ten years post enrollment. This feature is designed to help students see the potential outcomes of attending that specific college or university. Other information they can find includes enrollment rates, the breakdown of the student body, notable alumni and schools that have similar demographics.

    The information featured in Google’s college search knowledge panel tool is provided by IPEDS, the U.S. Department of Education’s College Scorecard and Integrated Postsecondary Education Data System. Google collaborated with education researchers, nonprofit organizations, high school counselors and collegiate admissions professionals for a whole experience for the post-secondary education Google end user. The focus of Google’s new function will be a continuing improvement on access to information about post-secondary educational opportunities.

    References:

    “Google Adds College Search Knowledge Panel.” Search Engine Land, 13 June 2018, searchengineland.com/google-adds-college-search-knowledge-panel-300080.

  • How Google Analytics is Changing in the Face of GDPR

    How Google Analytics is Changing in the Face of GDPR

    Recently, the European Union changed their laws around data storage. This has fundamentally changed how many businesses and organizations in the EU do business, but has wider reaching effects than that. Because the marketplace is now worldwide, these new regulations will affect people all over the world. Google is adapting as well, which means you need to know how it can affect you.

    Information being stored by Google now expires after a certain time. This shouldn’t affect many of the analytics that you currently use. If you are tracking browsing habits, age, gender, and other related interests, then this information will continue being kept since it does not identify the user.

    Some types of analytics, however, are not as anonymous. There are advanced analytics tools that will tie that anonymous information to social media and other tools that can make it possible to identify a user. These connections will be severed once that expiry date passes.

    Are You Using These Tools?

    Sometimes, you may not know if you are using tools that can identify users. To find out, check out what Google tools you are using. Click to “Audience/User Explorer.” Once there, you will see information on the people using a specific site. If, after you click on the ID numbers of your visitors, you only see a placeholder image, then you probably are not using a tool that logs personal information. If you see a real image, and even a link or a bio from a social media page, then your analytics are going deeper. Just know that this information will be gone when it expires.

    This expiration date is 26 months after information is logged. If you are not located in the EU, you can set this date to be longer so you can retain the information. The GDPR will have an affect on businesses outside of the EU, but with a little knowledge and know-how, the impact should be minimal.

  • 4 Content Strategy Tips to Effectively Market Your Business

    4 Content Strategy Tips to Effectively Market Your Business

    A focused and unrelenting PPC and SEO effort accompanied by a responsively designed website and/or mobile app will do tremendous things to drive traffic and conversions for your business. However, if you really want to distinguish your site from the competition to drive even more conversions, you can do so through an effective content strategy. Here are some things your business can do to become a content powerhouse that can bring in business like never before.

    Spice it up

    There’s enough run-of-the-mill content out there. You have to make the most of your content to draw in customers. Two big components of your content web copy and social media. The two pivotal objectives of your content should be to inspire a buying decision while ensuring that the content gives the customer a clear understanding of your product and/or services. Take a look at your competition and see how they use their content to drive conversions and find a way to improve upon their tactics for your own content.

    Be Specific

    In order to drive conversions, you need a pinpoint strategy to land that target market with your content. Find a niche that works for your business in terms of product offerings and how you go about sharing them. Is there a particular platform (on social media for instance) that works well for your products or service offerings?

    Put the effort in

    It takes a long time to truly notice how an effective content strategy will change your business. When you commit to a new content strategy, you have to give it time to succeed. If you feel you’re not getting the conversions you’d expected, look within. Are you spending any money to promote your content to get it in front of the right people? Your content can be optimal, but it needs to be seen by the people who are the most inspired to make an informed decision.

    Use multiple channels

    In this day and age, there are a lot of ways to showcase the use of your product, or display the knowledge you have when offering a service. You can do things such as keep an update YouTube or Instagram feed to show the superiority of your product or show your knowledge while demonstrating the value of your product in a visually appealing way. Doing this will help you reach more customers and target these people based on their viewing/reading preferences. 

    When forming a content strategy, it’s important to know that it has to be all encompassing. Content goes far beyond simple web copy and a blog post here and there. Content is all about customer outreach, establishing the meaning behind your words, and making your visual content come alive. If your company needs a content overhaul, it’s time to get in touch with an experienced company that can come up with a strategy that makes sense for your business.

  • Sharing Publishers’ Direct URLs Is Now Easier With Updated AMP Display

    Sharing Publishers’ Direct URLs Is Now Easier With Updated AMP Display

    Google announced this week that mobile users will now have an easier time sharing URLs that lead to the original publishers’ sites. Presently, AMP content keeps users connected to Google instead of directing them towards publishers URLs. Regular content, however, links users to the original publication URL. As a result, mobile users try to share AMP content using a Google URL instead of the actual original source. Google now promises, however, that sharing publishers’ direct URLs is now easier with updated AMP display coming in early 2017. But what will the changes bring? (more…)

  • How Google’s New Possum Affects Local Search Results

    How Google’s New Possum Affects Local Search Results

    A recent Google algorithm update called “Possum” is having a big affect on local search engine results. Google has always awarded higher SERP listings to businesses within close proximity to a searcher’s location. Possum is now awarding ranking points to businesses, based not only on location, but on content as well. In other words, businesses can no longer dominate SERP listings based just on domain strength. Possum now places a greater impact on optimized data and relevant content. Let’s find out more about how Possum affects local search results and how you can stay ahead of the competition.

    How Possum Affects Local Search Results

    Old Search Results

    Before Possum, a resident searching for local hair salons was still likely to find brands like Aveda dominating the results. Although proximity was still a ranking factor, these businesses also ranked higher because of brand recognition and domain strength. Now, however, Google is taking steps to make it harder for brand names to dominate local search results. Unless a brand (like Great Clips in this case) has data and content so perfectly optimized that it outranks all other listings by a wide margin, Google now delegates more listings to other local sites based on location and the usual ranking parameters.

    Impact on Competition

    Possum also affects search results for businesses in similar industries that are clustered together in one area. For example, someone searching for ‘Chinese restaurants’ will have plenty of results show up in Chinatown. But what if you’re not located anywhere near Chinatown? Possum now filters results based on business locations and also on your own location. In other words, your (the searcher’s) physical location is now more important than it ever has been before when filtering local results.

    Getting Ahead

    Possum has made data and content optimization even more crucial than ever for local businesses. These are key assets you can use to make your brand awareness more prominent in local “near-me” searches. Make sure the information on your site, including your business information, is accurate. In addition, check that your business information is also correct on directory and other websites that list your company. You should also optimize text copy and images on your website for the best local results.

    ➤ ➤ Click here to learn about the search engine optimization services offered by DigitalParc

  • How ‘Sustainable Competitive Advantages’ Can Help Your Digital Marketing Campaigns

    How ‘Sustainable Competitive Advantages’ Can Help Your Digital Marketing Campaigns

    Many businesses shy away from investing in long-term marketing campaigns. It’s easy to understand why: they cost a lot and they take time to work. It maybe just that reason, however, that makes them a great investment for any business. SEO consultant Eric Enge explains in a recent article just how investing in long-term campaigns is an excellent strategy for gaining sustainable competitive advantages for your business.

    Sustainable Competitive Advantages in Digital Marketing

    What would your turnaround be if you focused your efforts on a strategy your competitors weren’t willing to invest in? A lot of companies all employ the same strategies when it comes to marketing. Therefore it can be difficult to gain a competitive edge over your competition. In addition to gaining a competitive edge, you must also maintain that edge, which is where we come to sustainable competitive advantages. The idea is to have an advantage over your competition that you can maintain without them catching up quickly. So how do you build sustainability?

    Become an Authority

    Try to create copy and content on your site that your competitors will want to reference, or link to. The more websites link to your own, the more visibility you achieve online. As you continue to gain visibility with referenced articles and links, your competitive edge will grow. If you stay on top of this, you can potentially expand your competitive gap from a matter of days or months to a matter of years instead.

    Superior Content

    You can gain superior content on your site by getting reviews from users on sites like Amazon, TripAdvisor, and other local and national directories. Investing in excellent content, however, has been a long standing component of SEO. Be careful, however, not to simply re-purpose your existing content. Look for original content like users providing feedback on how they use the product, or expert opinions from a relevant field. This will take a lot of time and effort, but it can be a great advantage if your competition doesn’t take the time to do the same.

    Social Media Presence

    Facebook is, at this point, pretty saturated with both local and nationwide businesses. Trying to develop dominance in your industry through Facebook is therefore very difficult. However, you can still take advantage of up-and-coming social platforms. Just like Instagram and Pinterest have gained major momentum in the last few years, new social media sites and apps are constantly in development. If you can get in with these sites early, you can gain a huge advantage over your competition.

    Build Your User Experience

    Many companies fail to invest enough effort in their user experience. Having a user-friendly site, however, can be a major factor in how gaining and keeping new users. Remember to optimize your site for simplicity, speed, and a positive mobile experience. Functional mobile sites are essential in today’s on-the-go world, so investing more time and energy into your mobile site is well worth the effort.

    Develop A Loyal Following with your Target Audience

    It’s extremely important that you build a lasting relationship with your target audience. Build a reputation for your company that resonates with your intended users. This will help you create what some might call your ‘brand’. Maintaining a positive relationship with your target audience with engaging and new content will help you maintain a strong following that will only continue to grow.

    ➤ Click here if you are in need of a Minneapolis SEO Consultant

  • Marketing News: Google Ending AdWords Converted Clicks This Fall

    Marketing News: Google Ending AdWords Converted Clicks This Fall

    Google’s original converted clicks metric has been active in AdWords since 2001. Google, however, announced this week that it will be dropping the original in favor of the more popular Conversions metric. AdWords launched in October 2000 as an online marketing service. AdWords allows users to compete with each other to display copy of their product or company to web users. The program directs web traffic to clients websites. Every time a web user clicks the copy link, the client company pays a small fee that is then shared partner websites. So how will Google ending Adwords Converted clicks affect current online marketing efforts?

    Google Ending AdWords Converted Clicks

    Converted clicks and Conversions have both been available in AdWords for several years. Google, however, has encouraged marketers to use Conversions in favor of converted clicks for some time. Converted clicks only supports a few key attribution models like store visits and last click. Conversions, on the other hand, is able to support multiple models, making it more efficient and effective.

    September Deadline

    Support for Converted clicks will end on September 21st, 2016. Marketers still using Converted clicks must switch to Conversions by that date. Google is sending a migration tool via email to affected marketers. The process for switching, however, is pretty straight forward.

    Manually Switch to Conversions

    Log into AdWords and select the ‘Tools’ tab on the top right of your screen. Under the ‘Settings’ tab, go to ‘Conversion bid metric.’ If you already have ‘Conversions’ selected, you are already using the Conversions metric. If your screen still has ‘Converted clicks’ highlighted, click on the ‘Conversions’ option to manually switch programs.

    Cross Device Conversions

    Below the ‘Conversion bid metric’ tab on the ‘Settings’ page, you will see a highlighted note in the ‘Include cross-device conversions’ tab. The note reads, “Starting in September, cross-device conversions will automatically be grouped in the Conversions column, and you’ll no longer be able to adjust this setting.” That means actions you decide not to include in Conversions will be automatically included in the ‘All Conversions’ column. You must decide whether or not to count an action several times or not. For example, whether you count each purchase after a click as a separate conversion or just as one.

    Be Prepared

    To be prepared for Google ending AdWords Converted clicks, download copies of your reporting history before support ends in September. Google will not retain your reporting history after September. Do not lose any important information by not downloading your history. Be sure you have all the files you need before September 21st.